Commentary
How Email Publishers Are Thriving and Adapting amid the Pandemic
Over the past eight months, while so many channels have faltered, email publishing has flourished. Email open rates grew by 13% year-over-year between January and April, while conversion rates rose by 17%, peaking in March. Media companies have increased their email frequency significantly since the pandemic began, and retail email volume has risen as well.
Getting the Most Out of Email This Holiday Season
Email, whether for acquiring or engaging with current customers, still remains one of the most effective and important ways to drive ROI — if marketers do it right. Consumers are already being inundated with email messages, sometimes multiple in a given day from the same vendors, so the more relevant the message, the better the return.
Here are some ways marketers can ensure that their email messages get to the right people at the right time to deliver the most revenue and build loyalty.
Covid-19 Will Make the Workplace a Privacy Hotspot
More than a third of the 2,600 respondents in the survey said they want no relaxation of privacy laws due to the pandemic, 43% don’t want employers conducting medical checks and requesting health information, and nearly two-thirds don’t support disclosing information about infected individuals. While everyone wants to get back to business as usual, employers need to be careful that their efforts to monitor the health of employees and prevent the spread of the virus remain respectful of employee privacy and aren’t intrusive.
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How to Stop Getting Bogus Leads from Facebook Ads
Like a discordant refrain, these familiar phrases can feel like they’re playing on loop when following up with potential customers generated from Facebook Lead Ads. Bogus or misleading leads are a huge complaint among advertisers, but there are a few common and useful steps an advertiser can take when building Lead Generation Ad Campaigns to curb the occurrence of false leads.
Certain aspects are out of our control from the advertisers’ end, such as trusting Facebook users to enter correct and non-misleading information, but armed with this handy checklist, you can audit your lead gen ads, making improvements to stem the tide of bogus leads.
3 Tips for Attracting High-Quality Leads at Your Next Event
First impressions are key, and it’s imperative that as soon as the lead is ready to buy, your brand is the first on their mind.
Doing this requires you to understand your leads and deliver a message that appeals to their needs while portraying your brand in the best possible way. This is a big challenge because you want to promote your brand without going overkill and scaring leads away.
Here are three steps for attracting higher-quality leads at your next event.
Three Methods to Deploy Foreground Data Effectively
For those of us in the location data industry, we must adapt to the new world we live in and find solutions to solve the age-old problems our clients face. Foreground data (data that is captured only when a user has an app open) has the potential to be just as effective and insightful and can offer even greater insights into how people interact in the physical world.
Companies conducting location analysis can use three methods to help keep their solutions robust in this next era of location data; layer in foreground apps, reduce noise, and capitalize on inferences.
Risks to Consider When Using Public Wi-Fi
The next time you stop somewhere to grab a coffee, you should think twice before taking out your phone and looking for available networks. Public Wi-Fi may be a strong positive overall, but there are dangers inherent to using it, and you need to be aware of them. That’s why we’re going to cover them in this piece — so let’s run through them.
Location Weekly: Google Maps Update; NextNav’s $120M Round for Geolocation Services
The Location-Based Marketing Association covers Home Depot piloting kiosks from Slyce to locate products in store, Google updating Maps with tips, transit, and AR, Air Canada enabling customers to use PayPal, NextNav raising $120M for 3D geolocation services in U.S., Korea’s Lotte going hi-tech to steal customers from e-commerce, and India’s NavIC possibly one day replacing GPS.
Valentine’s Day Boosts Entertainment, Food, and Social Apps
The data shows that Valentine’s Day marks a major uptick in app usage across verticals. Compared to an average February day last year, on Valentine’s Day, entertainment app usage was up 24%, food and drink apps 20%, and social 16%. Consumers also spent an unusual amount of time on transport (7%) and gaming (6%) apps.
“Alexa, Order Pizza!” How Voice Ordering Will Impact Restaurants
The numbers suggest consumers might be ready to start ordering food and beverages via voice, and voice shopping via at-home smart speakers is projected to reach $40 million in revenue by 2022. In 2020, we’ll see consumers leveraging this technology at a growing rate. In advance of this increase in adoption, restaurants will need to ensure they will be compatible with connected consumer devices.
In order to keep up with the likes of Dunkin’, Denny’s and Domino’s, restaurants of all sizes need to optimize their tech stacks and diversify their strategies.
Voice Tech Could Transform Loyalty Programs. Here’s How
Within the hospitality industry, a growing number of hotels are using voice technology to improve personalization with experiences like virtual concierges. Virtual concierges use voice technology to personalize a guest’s stay by offering experiences based on past behavior. For example, virtual concierges can adjust thermostats or place room service orders based on a traveler’s previous preferences. When hotels and other hospitality brands take action based on the insights gathered about guests through their loyalty programs, they improve the overall guest experience.
But brands in a number of industries are exploring loyalty use cases for voice.
The Risks and Rewards of Today’s Data Privacy Landscape
With media outlets like The New York Times working to educate consumers and legislators striving to protect consumers’ rights with the introduction of CCPA and GDPR, awareness of the possible costs of these privacy trade-offs is growing, and it’s in everyone’s best interest to understand the changing privacy landscape.
That’s why we commissioned a new Privacy Report from Wakefield Research, asking both consumers and marketers about how they feel about the risks and rewards of data practices today.
How Panera Uses AR to Heighten Cravings, Reaching Millions of Customers
Following up on the success of its #YouMix2 AR campaign, which debuted at SXSW last year, Panera recently launched a follow-up initiative. Working with M7 Innovations, a technology-focused consultancy that specializes in artificial intelligence and immersive realities, Panera designed an AR campaign that involved animated breakfast wraps. Consumers were encouraged to experience Panera’s breakfast wraps through AR technology and share the assets to Facebook and Snapchat.
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