News and Analysis
BOOM: Green is Good as MULO Salad Brands Abound
Salads and salad brands are no longer a side dish. At the same time as multi-location (MULO) sweets and snack brands emerge and proliferate, greens-based companies are opening and scaling. Among the places consumers can find their favorite salad fixings are: Saladworks: One of the first entrants to the market (founded in 1986), the franchise […]
The Real Story Behind Sprout Social’s Newest Acquisition — And What It Means for the Future of Social Insights
Sprout Social announced earlier this month that it was acquiring Tagger Media, one of the most well-known influencer marketing and social intelligence platforms on the market. The $140 million deal positions Sprout to become a leader in influencer marketing management — but that’s not the part of the story most people are talking about. The […]
Quotient Launches DOOH Retail Network
Out-of-home and omnichannel. That’s how Quotient worked with OTC pain-relief brand Tylenol to increase brand awareness among shoppers with certain health conditions while much of the world was deep into pandemic lockdown. Quotient is a digital promotions and media technology company that helps brands and agencies develop omnichannel media and promotions strategies to drive sales. […]
Commentary
Private Ad Marketplaces Pave the Way for Post-Cookie Advertising
Private marketplace ad programs (PMPs) are becoming more and more popular with advertisers. In 2020, eMarketer announced that programmatic ad spending on private marketplaces will exceed open exchanges for the foreseeable future. Let that sink in for a minute — the exchanges that have long underpinned the way we way buy digital media are no longer the most popular tactic for media buyers.
The Era of Zero-Click Consumer Engagement Is Here
Location marketing has now had its testing moment, a moment that Google and its contemporary alternatives have been priming themselves for, whether knowingly or not, for quite some time. The era of zero-click consumer engagement has arrived; if that had been apparent to local SEOs prior to this year, it’s now clear to consumers and everyone else concerned with the business of local commerce.
Apple’s IDFA Change: Call It Advertising Shockwave: The Prequel!
How Facebook adjusts to the lack of identifiers on Apple devices may provide a broad template for digital advertising as targeting becomes more challenging.
Latest Posts
How to Use Instagram to Drive Traffic to Your Blog
On its face, Instagram is not all that link-friendly, especially compared to other sites like Facebook or Pinterest, which are practically driven by linked-to content. Even though you can’t make an Instagram post link to a URL, there are ways to maximize the linking features Instagram does have.
Adthena and Adsquare’s New Launches
In this episode of Location Weekly, the Location-Based Marketing Association covers Adthena launching “Local View,” Adsquare launching “Audiences in Motion,” location-based game Breadcrumbs debuting in Singapore and Clark County, and Las Vegas releasing the “FixIt Clark County” app for citizens to report problems.
What’s Coming Down the Privacy Pipeline?
California’s new policy, and the overarching shift toward greater consumer privacy, are putting pressure on the federal government to act more quickly. The Biden administration will likely have to take a stand on the collection of personal data and the digital advertising space.
Improving Satisfaction with Digital Customer Service
Most brands track certain metrics, including customer satisfaction (CSAT), net promoter score (NPS), and customer effort score (CES), to gauge how well they’re serving customers. Each calculation gives a numerical value you can use as a benchmark or leading indicator when making improvements to customer service operations or your brand’s customer journey.
These scores provide insight into which experiences and channels drive the most satisfaction, as well as which pain points are negatively impacting customers. Benchmarking scores against ever-changing industry standards and monitoring even subtle shifts over time allows brands to access valuable information about the quality of their customer care.
How DTC Brands Are Adapting to Covid-19
When Covid shut down the world, it wasn’t just traditional retailers that were hit. DTC brands were, too. Shifts in consumer shopping habits during the pandemic forced DTC brands to alter the ways they think and they still came up on top. As the world continues to navigate our new normal, we hope that others can learn from the strategies DTCs are implementing.
Re-engaging Consumers Amid and After Covid-19
Shortly after the pandemic caused retail stores around the country to rapidly adapt their business models to address shutdowns and changes in consumer habits, CodeBroker conducted research to explore how shopping behaviors were changing.
The resulting report, Consumer Shopping Habits During the Covid Pandemic, offers insights into what has changed, which changes are likely to persist even after the pandemic subsides, and what retailers can do to protect their bottom line.
Retail Embraces Omnichannel for the Holidays
Rather than focusing on one platform or tool, retail brands are embracing everything necessary to engage with customers across multiple touchpoints. That could have a major impact on the way shoppers interact with their favorite brands in the coming weeks, and depending on the results, it could lead to changes in the way retail marketing is handled in 2021.
3 Enterprise Tech Trends for 2021
Next year’s period of relative peace will give leaders the opportunity to make thoughtful investments in technology that put 2020’s positive developments — like increased cloud adoption and remote work flexibility — on more solid ground. Companies will also have bandwidth to prepare for the next crisis, eschewing reactive, flash-in-the-pan solutions in favor of longer-term strategies.
Location Intelligence Beats Fraud
In this episode of Location Weekly, the Location-Based Marketing Association covers Incognia solving QR code fraud with location verification, the Ontario Regiment Museum using an AI virtual assistant, L’Oréal launching virtual make-up for your online work calls, and Covid-19 leading to greater public willingness to share location data.
Retailers Unpack Black Friday Spending Data
Criteo analyzed commerce data from 1,005 retailers in the U.S. and 216 million transactions in the fourth quarter of 2020. In the process, they found that sales in the first three weeks of November were up 7% year-over-year in the U.S., indicating that Black Friday sales may have been down 5% because those purchases happened earlier this year than previously.
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