News and Analysis
On GDPR’s 5th Anniversary, Fragmentation Remains Biggest Privacy Challenge
The more things change, the more they stay the same. Although the privacy landscape is quite different in 2023 than it was five years ago, when the European Union’s GDPR went into effect in May of 2018, the adtech industry in the U.S. remains in a state of flux, struggling to deal with fragmentation caused […]
5 Franchise Tips to Ease Friction
Franchise businesses account for a whopping 10.5% of all companies with paid employees. According to the U.S. Census Bureau, they account for $1.3 trillion in sales across various industries. Franchising enables brands to grow and quickly open multiple locations. People who buy into franchises have the ability to fulfill their entrepreneurial dreams without shouldering the […]
Acoustic Gets to the ‘Why’ of the Customer Journey
Acoustic is a global SaaS subscription company that provides customer-engagement tools for B2C brands. It has worked with brands including Pura, PayPal, Scientific American, and Ticketmaster. In 2022, Acoustic helped clients manage over 120 billion personalized interactions by focusing on the customer journey. John Riewerts, SVP of Engineering at Acoustic, explains the company’s newest offering […]
Commentary
Advantages of User-Generated Content in Online Retail
User-generated content can assist in yielding revenue for your online business. It can help you engage and retain customers as well as convince and inspire new ones. Furthermore, it’s an efficient way to interact with your audience across channels, enhance your website content, and boost your social strategy.
Clubhouse Has a Major Notifications Problem
Before sitting down to write this piece, I got dozens of Clubhouse notifications in just a few hours. This flood of alerts piqued my curiosity. So, I went to Twitter and searched “Clubhouse notifications,” and a long thread of tweets by annoyed Clubhouse users emerged in my results. No, I was not alone.
Latest Posts
Why Advertisers Are Turning to In-Game Offerwalls
Think of offerwall as a mini in-game store that lists potential tasks that a user can complete in exchange for in-game currency. The task or event could be a variety of actions such as installing another app and carrying out a specific task, completing a survey, or signing up for a service. It’s popular with engaged users who want to experience premium content by investing their time rather than money.
Game developers benefit from increased retention and the ability to engage with and monetize a user that otherwise may not have turned ROI positive — in some cases even turning them into paying users. The benefits for the advertiser are numerous.
Location Weekly: Torrid Deploys Personalized Maps in Email Marketing
In this episode of Location Weekly, the Location-Based Marketing Association covers 51Degrees partnering with Digital Element, Stirista acquiring Nikaza’s attribution and location intelligence engine, Torrid finding success with email marketing using personalized maps, and FedEx launching real-time package tracking with SenseAware ID.
The Hidden Costs of Mobile Ad Fraud
Some businesses treat the problem of ad fraud as a “tax,” considering it to be an unavoidable cost of digital advertising. Fraudsters siphon up to 30% of any given advertiser’s budget using a variety of tactics, such as app install farms or click spoofing.
While this wasted spend is certainly of consequence, accepting ad fraud as a tax of doing business assumes that your drained budget is the only side effect (an inherently flawed approach). Ad fraud, if left to run rampant, poses additional threats to your performance and business.
How Political Campaigns Leverage Location Data in an Era of Virtual Events
Political ad spending is expected to reach record highs this cycle, topping $6.89 billion in the 2019/2020 election period. This cycle’s spending is 63% higher than spending in the 2015/2016 season. Tapping into location data to make that advertising more relevant has taken a bit more creativity than usual.
How Brands Can Support the Safe Return of Youth Sports to Communities
As the school year kicks off virtually for many children and families across the nation, all eyes are turning to the possibility that youth sports could help provide much-needed activity, socialization, and emotional support during an otherwise overwhelming and disorienting time. Without a doubt, youth sports in a pandemic must look a lot different than they did in pre-pandemic times, but one thing is truer than ever: Brands can play a valuable role in helping youth sports return safely to the field and enabling the kids who need these activities the most to participate.
How E-Commerce Sites Can Remain Competitive in a Rapidly Accelerating Digital Age
Customer experience isn’t anything new, but new ideas can be applied here, especially in the digital space. The question now revolves around how to create the same welcoming environment you’d create in a physical store online. It can be as simple as choosing colors for your website to elicit certain moods or using certain tech features like a chatbot to welcome customers as they “enter” your store. And it’s about making sure that customers can find your store — and this is where our affiliates become a key part of our strategy.
How Much Is Your Data Worth? A New Tool Will Help You Find Out
Facebook, Google, Amazon, Twitter, Pinterest, and countless other technology giants have expanded their collection of consumer identity data, even as privacy regulations like the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) have gone into effect. A new tool from Killi serves as an educational resource, giving people a way to calculate the value of their personal data based on the platforms they use every day.
Killi’s new tool asks consumers to enter their email addresses and select the platforms they currently use. The tool references public quarterly revenues and daily/monthly active users, as well as data aggregators like Statista, to arrive at the value amount of each consumer’s personal data.
How Accurate Geolocation Data Fosters a Better Customer Experience
Having the most reliable data the first time you ask for it is a no brainer for the consumer, but its obvious importance is often overlooked by the provider. Data quality should be a dominant component to support a business’ reputation. But what if the data were slightly off? What implications does that have?
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Beyond Likes: Win Hearts with Emotional Marketing