Marketers should see rising privacy standards as an opportunity. A once-in-a-generation opportunity to change the way that we, as an industry, define what an audience means, and how personal advertising can continue to deliver value. The key question is going to be — how?
How Privacy-Conscious Advertising Can Generate Results
Marketers should see rising privacy standards as an opportunity. A once-in-a-generation opportunity to change the way that we, as an industry, define what an audience means, and how personal advertising can continue to deliver value. The key question is going to be — how?