News and Analysis
Beyond the Billboard: Trends in OOH Advertising
As we drive along the highways and backroads this summer (or wander through Times Square or on the Las Vegas strip or sit in stadiums and concert venues), signage (OOH Advertising) is often hard to miss. Or, if the advertisers are using it properly, it should be impossible to miss! From traditional billboards (which first […]
Want to Know the Single-Most Important Factor Driving Attention in Advertising? This Is It
The single-most important factor in driving attention in advertising probably isn’t what you’d expect. Could it be creative quality ? According to a new study by Emodo, a subsidiary of Ericsson that runs a programmatic exchange, traditional KPIs like viewability and clicks aren’t as useful in identifying whether an ad is making an impact on […]
Unlocking the Potential of Social Media Advertising
Platforms like Instagram and TikTok weren’t built for traditional click-to-buy conversions – at launch, both were “unclickable” channels. That’s been a challenge for many of our clients and partners. How do you prove the true value of your social media advertising campaigns – and with it, secure the resources and funding needed to keep growing […]
Commentary
LBMA: Placer.ai Raises $50m Series B
In this episode of Location Weekly, the Location-Based Marketing Association covers Snap acquiring 3D mapping company Pixel8Earth, Tracesafe and Plot Projects partnering to deliver workplace safety solutions in Europe, Placer.ai raising $50M in Series B capital, and Quotient launching a “Vaccine Dashboard” to enable ad targeting at vaccine sites.
B2B Strategy: How to Use Video Marketing to Build Your Brand
There’s no denying it now: Video is the future of B2B marketing. Time and again, studies show that B2B marketers get the most significant results and highest ROI from video marketing efforts. Perhaps it’s no surprise that 93% of marketers say that video is an integral part of their strategy, and 99% intend to continue using it, per Wyzowl research.
Latest Posts
Yelp Lets Users Fact-Check Local Business Covid Safety
Despite the vaccine rollout and improving economic sentiment, a majority of consumers remain concerned about engaging with local businesses in many places across the US. Yelp is now allowing businesses to provide more information about health and safety practices to customers in hopes of fueling a quicker recovery.
How Privacy Will Upend Advertising in 2021
Of course, if mobile numbers are adopted as a universal ID, Apple, Google, and Facebook won’t get their way. They will not go down quickly and will likely continue to bury email IDs as a viable solution. We’ll see the entire industry disrupted as each of the powerhouses marches forward with their plans to own the future of privacy, ensuring they monetize the very thing they are touting to protect.
Online Customer Service is the New Storefront
The face of retail is fundamentally different today than it was last January. Fewer shoppers entering brick-and-mortar stores and interacting with sales associates in person means retailers have had to rethink how they handle customer service. Retailers are now looking at ways to equip service teams to fill that new void.
Doubling Down on GMB: Local Search in 2021
For marketers who have found ways to use the latest tools and features being offered by Google and other search partners, 2021 is poised to become a period of high growth. With Google’s spate of new local marketing features launched in 2020, and predictions that additional changes are on the horizon in 2021, Adthena VP of Marketing Ashley Fletcher says the role that GMB plays in the larger local search space is expanding.
Contactless Pay Is the Next Big Pivot in Retail CX
Remember when Amazon launched Prime? The entire retail customer experience (CX) changed overnight — for everyone. The bookseller-turned-everything-seller suddenly offered low prices and fast and free delivery, leading traditional retailers to pivot drastically to keep up with their mega-competitor.
But sometimes, unexpected CX overhauls are a good thing — especially when competitors have to pivot, too.
How SMBs Capitalize on Customer Data
Small businesses have had to squeeze every bit of value out of their operations in the past year and are quickly realizing the importance of knowing their customers. Luckily, collecting and taking action on data doesn’t have to mean learning an entirely new skill set.
Rather, it can be as simple as using the information that you already have, or could easily access, to improve the things that you’re already doing.
5 Mobile Ordering Platforms for Independent Coffee Shops
For those independent businesses that made the leap to order-ahead tech, the financial rewards in 2020 were significant. According to data from Odeko, coffee shops using order-ahead marketplaces prior to Covid-19 saw a net increase in customers with little-to-no drop-off in existing customers this year.
We review the top mobile ordering platforms for coffeeshops.
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