News and Analysis
Amazon Leans Into Livestream Shopping to Promote Prime Day Deals
More than a decade after livestream shopping first took off in China, it’s yet to reach critical mass in the U.S. Now, Amazon could finally be changing that. Companies like Shopify, TikTok, YouTube, Facebook, and Amazon have all invested heavily in live selling in recent years. Although Facebook famously bowed out of its investments […]
How MULO (Multi-Location) Brands are Using Threads
The newest social media app, Threads from Meta, has already close to 100 million users after its launch on July 5th. (As of this publishing, the number may even be higher, reflecting the viral spread of the app.) Despite skepticism about its functionality and staying power, big brands have already “threaded up” and are claiming […]
Study: Half of Marketers Don’t Trust Their Own Data
Nearly half of marketers have doubts about the reliability and accuracy of their digital data, despite spending thousands per month on their technology stacks. That’s according to a new study by Forrester and Zeta Global, which found that data challenges increase as more solutions get added to a company’s tech stack. Although 85% of companies […]
Commentary
LBMA: MomentFeed Unveils “Enhanced Local Photos”
In this episode of Location Weekly, the Location-Based Marketing Association covers P&G’s SK-II retail pop-up in China, Burger King partnering with Rovio’s Angry Birds, MomentFeed unveiling “enhanced local photos,” and Ford patenting a new system for billboard-to-car advertising. Also, Mark Michael, CEO of DevHub, visits the pod. DevHub just acquired Brickwork Software.
Why Contextual AI is No Longer Advertising’s Best-Kept Secret
AI leverages and analyzes data to take action toward the best possible outcome. However, contextual AI takes this one step further. It leverages the power of machine learning to provide human-like understanding of content. For brands, this means that they can serve relevant ads without the need for cookies or third-party data. Contextual advertising allows brands to engage with consumers within their universe of interest while protecting brand safety at the highest level.
Latest Posts
3 Big Tech Predictions for 2021
Welcome to 2021: another year where everything will change faster than ever. Speed will define the year, as it did in 2020. Consumer behavior is rapidly shifting, and the big tech firms that define the e-commerce landscape are becoming more agile as a result. Amazon, Apple, Facebook, and Google aren’t going to slow down even […]
Third-Party Data Remains Even as Cookies Deprecate
Third-party cookies are crumbling, but third-party data may be on the rise. Lotame, a data enrichment platform, manages what it calls the “world’s largest second- and third-party data marketplace.” This gives the company among ad tech’s best views into how companies are deploying data and what they’re buying. Lotame found that third-party data sales skyrocketed […]
Digital Advertising’s Big Moves in 2021
2020 was a challenging year for digital advertising, and there’s no reason to think 2021 won’t be as well. The industry is facing several issues, including privacy and cookies, ad tech dominance and ad fraud. And they’re all coming to a head now. With that in mind, here are five big moves I anticipate this […]
Google’s Ads Data Hub Should Be on Every Marketer’s Radar
Ads Data Hub incorporates privacy by design and is first-party data-driven, which is crucial in today’s environment. It is built on a future-proof cloud architecture, meaning as technology continues to evolve, ADH will stay relevant. With all of its capabilities, ADH should be on every marketer’s radar.
After E-Commerce Gains, Retailers Struggle with Return Logistics
$70.5 billion worth of holiday purchases this year are expected to be returned, and 400 million square feet of additional warehouse space could be needed just to process those returns. For retailers already facing a deluge of products coming back into their warehouses, it could already be too late.
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