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Raising Cane’s Adds Dazzle (and Fries) to its Footprint on Times Square

July 18, 2023July 14, 2023 by Nancy A Shenker

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Times Square in New York City is known as the “Crossroads of the World.” And MULO (multi-location) brand Raising Cane’s is known for its chicken finger meals and sauces. The Texas-based brand hired a local New York (Brooklyn-based) creative agency called Wellcom to create “show-stopping decor” for this 8,000 SF restaurant chain’s location. This restaurant […]

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Survey: Walmart Ranked Most Promising Retail Media Network

July 17, 2023July 14, 2023 by Stephanie Miles

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It pays to be popular. As the retail media space continues to grow, and more retailers launch their own media networks, advertisers are being forced to make tough decisions about how they allocate their budgets. In addition to the heavy-hitters, like Amazon, Target, and Walmart, advertisers are looking at the hundreds, if not thousands, of […]

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Sheeva.AI Turns Cars into Truly Mobile Devices

July 17, 2023July 17, 2023 by Kathleen Sampey

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Watch out EZ-Pass, Sheeva.AI is coming for you. EZ-Pass is available in 17 states with approximately 35 million users. Sheeva.AI wants them all and more. Evgeny Klochikhin, CEO of Sheeva.AI, pointed out that the EZ-Pass transponders inside cars require state agencies or businesses to install hardware all along highways to enable a transaction at highway […]

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Anonymized, Localized Shopper Data Offers a New Beginning for Brand Marketers

June 7, 2021December 20, 2021 by Courtney Palm

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Rather than fear upcoming changes, marketers should welcome the steps being taken to safeguard consumer data privacy and recognize the opportunity to leverage the massively rich, privacy-compliant consumer data sets that are still available to them.

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Using Business Insights to Complement Automation and Optimize Search Strategy

June 3, 2021June 3, 2021 by Paul Koch

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With automation leveling the playing field, marketers need to find new ways to use their proprietary business intelligence to keep an edge over their competitors in search. Marketers can add immense value to automation, maximizing its ability to drive strong performance.

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LBMA: Verve Group’s Acquisition of Beemray

June 3, 2021June 3, 2021 by Asif Khan

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In this episode of Location Weekly, the Location-Based Marketing Association covers Instagram rolling out a product called “drops,” Intent IQ launching a new opt-in data sharing platform, NielsenIQ acquiring Label Insight, Simpleview investing in Stroll, and Verve Group acquiring Beemray.

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The Convenience Consumer Is Here to Stay

February 24, 2021February 23, 2021 by Tim Rogers

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The convenience consumer values brands that meet them where they are, allowing them to act on their own terms. Tech allows retailers to cater to these customers.

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Yelp Launches New Takeout Management Tools for Restaurants

February 23, 2021February 22, 2021 by Stephanie Miles

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Yelp announced that it would be evolving its Waitlist system and introducing new features designed to streamline restaurants’ front-of-house operations.

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The Customer Touchpoints Businesses Aren’t Thinking Enough About

February 23, 2021February 22, 2021 by Andy MacMillan

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Businesses can’t ignore that more and more of their success is linked to apps and services they don’t own. They need to get a view of customer touchpoints.

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One Year Later: How Covid Hit Ad Tech and How It’s Recovering

February 22, 2021February 23, 2021 by Joseph Zappa

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Covid bludgeoned ad spend, cut budgets, and forced ad tech providers to get crafty to survive. On top of that, 2021 is throwing its own curveballs, especially related to privacy, as Apple and Google downgrade tracking.

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How Apple’s IDFA/ATT Change Will Affect App Publishers

February 22, 2021February 20, 2021 by Ross Krasner

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If Apple doesn’t change course, we’re in for a possibly very humbling year for SMB app publishers and an App Store that advantages the largest publishers with the biggest wallets

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The Comment Section Could Be the Next Big Source of Audience Data

February 19, 2021February 19, 2021 by Joseph Zappa

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Comments sections can be a source of feedback, wisdom, and community. They can also provide rich, first-party audience data. OpenWeb is betting on the latter.

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Firefly Launches StreetIQ Platform with Puma Campaign

February 19, 2021February 18, 2021 by Asif Khan

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The Location-Based Marketing Association covers Firefly launching its Street.IQ platform with a Puma campaign, putting automobile advertising into action.

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Expert Roundup: How Will Retail Transform in 2021?

February 18, 2021February 17, 2021 by The Editors

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Retail transformation experts expound on Google and Amazon’s approaches to e-commerce, managing customer relationships, and targeting after cookies.

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The New Content King: Short-form Audio

February 18, 2021February 17, 2021 by Amir Hirsh

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With so many hours in the day, people are getting screened out. That’s why audio is coming back with a vengeance.

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The Case for Internet Tracking

February 17, 2021February 16, 2021 by Matt Woodruff

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What does Apple’s IDFA change really mean for consumers? It will undermine personalization, make it harder for SMBs to compete, and upend free services.

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