News and Analysis
Google’s Privacy Shift: Balancing User Privacy, Ad Utility, and Industry Concerns
A recent Google approach for the Privacy Sandbox moves away from deprecating third-party cookies. Instead, it introduces a new experience in Chrome where users can make informed choices about their privacy settings across their web browsing, with the flexibility to adjust these choices. This change aims to give users more control over their privacy while […]
BUST: Clothes & Pizza
Last month, two very different MULO (multi-location) brands, Bob’s Stores and Mod Pizza, had significant financial challenges. MULO retailers and restaurants shuttering their brick-and-mortar operations or restructuring is certainly not major news these days. However, the recent announcements from these two brands prove that just because a consumer category is stable or growing, some businesses […]
Yelp Empowers Multi-location Brands with New Features and Enhanced Tools
Yelp announced today its Summer Ad Product Release, designed to deliver greater value to multi-location service businesses and national brands through a series of new features and updates. This latest rollout includes tools for multi-location service businesses to generate and manage high-intent leads, such as the newly introduced Request a Quote for Brands with a […]
Commentary
Career Moves: Locality, Uberall, Duda, Yext, DevHub, Moz, Vcita and more
In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Uberall, Moz, Devhub , Wix and more, anniversaries at ReachDesk, Botify and beyond plus numerous opportunities at companies including TikTok, Snap and Seismic Locality announced the appointment of industry expert John Brohel as their new Chief Financial Officer. Brohel brings […]
Marketing Agency Perspective: Improving the Franchisor-Franchisee Relationship
The relationship between a franchisor and a franchisee is … unique. Given the franchise business model and the fact that a franchisor is in a relationship with hundreds or thousands of franchisees, it’s especially important to nurture a better corporate and franchisee relationship. Here are five ideas to do just that, from a franchise marketing […]
Put a Pin in It: The Definition of a Place is Transforming
Domino’s just launched a new product (and is running campaign ads), enabling consumers to have pizza and other treats delivered wherever they “drop a pin.” It’s aptly called Pinpoint Delivery™. The definition of a “place” is transforming. Pre-Internet, it was simply a physical brick-and-mortar location. You went to those places to shop, dine, stay, meet, […]
Latest Posts
How NXTDRIVE’s Data Can Target without Cookies
When American Furniture Warehouse (AFW) wanted to expand its customer base in Texas and Arizona it turned to Vericast, a marketing technology and data company, whose NXTDRIVE™ customer data marketing platform (CDMP) was made available to retail marketers nationwide earlier this year. Using NXTDRIVE, AFW and Vericast were able to supplement and enrich the retailer’s […]
How to Find the Perfect Spot for Your Restaurant
A huge key to the success of MULO (multi-location) brands is knowing which cities, neighborhoods, streets (and even which side of the street) to put a location. Technology is now playing a huge role in distribution planning. Brands used to pick their locations using maps and a wide range of demographic data. They would also […]
One Location Wonder: MULO is Not for Everyone
Some MULO (multi-location) brands measure success by the number of locations they have. However, other retail, restaurant, and service businesses choose to remain small and mighty. Lisa Richards, Founder and CEO of RPZL (as in Rapunzel), falls into the second category. She has one location now but has found ways to scale creatively without adding […]
And the Oscar Goes to…
No, this isn’t a big reveal of the Oscar for the best of MULO (multi-location) advertising and media. No ad spending red carpet here. (But watch for our “Dozen” reports each month for key news highlights.) A recent article in Ad Age noted that ad spending on awards ceremonies is still a “star,” despite the […]
Caffeine and Commerce: MULO Coffee Perks
Starbucks and Dunkin may be the giant-size MULO (multi-location) players in the brew space (with 38K and 13K locations respectively). However, coffee is a staple of many consumers’ routines and represents a market size of close to $500B. Many regional and national players are heating up the field and coffee brands are offering a wide […]
Birdeye Social : Insights into Social Media Management
The significance of a robust social media presence cannot be overstated, particularly for multi-location brands aiming to connect with local audiences. Acknowledging the complexities of managing social media across diverse locations, Birdeye, a leading reputation and customer experience platform for local businesses, has just introduced Birdeye Social. With this move, the company is aiming to […]
BUST: Multi-Location Movie Theater Chains Struggle
With Oscar season around the corner, let’s examine the silver screen (or lack thereof). A 100-year-old movie theater MULO (multi-location) operation just declared bankruptcy. Founded in the day of silent films, Metropolitan Theaters has 16 theaters and 87 screens, including two IMAX auditoriums in California, Colorado, and Utah. The pandemic and the rise of the […]
As Cookies Crumble, Lotame Launches Solution to Help Digital Marketers
In the fast-paced world of digital marketing, the ability to harness and utilize data effectively is becoming even more important. Lotame has taken a significant step forward in enabling data collaboration with the launch of Lotame Collaborate and Lotame Onboarding. These innovative solutions, available through their data collaboration platform, Spherical, promise to change how digital […]
BOOM: Industrious Brings Hospitality to Work
This year, about 5M people will use co-working spaces as their offices and meeting places. The concept of shared space has expanded to include podcasting and warehousing/shipping. The concept of co-working is about 30 years old and it is now a cornerstone of the “sharing economy.” As the media was filled with stories of WeWork’s […]
Subscription Fatigue: How Streaming Services Can Keep Customers Happy
Streaming is big business, and looks to only keep expanding in 2024 and beyond – with more players, more dollars to win, more subscribers, and a proliferation of new ad tiers. Eighty-three percent of Americans have at least one streaming service subscription and the average American subscribes to four services. For streaming platforms at first […]
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Intent, Context and Attention: 3 Signals Helping Brands See in the Dark