News and Analysis
Local Advertisers Navigate Looming Surge in Political Ads Pricing
As the global economy braces itself for the possibility of a recession, some sectors are standing out with surprising resilience. Driven largely by the anticipation of enormous spending on political ads in the coming year, local advertising in the U.S. is expected to increase by 8.6%. That puts anticipated revenue across all media in the […]
tvScientific CEO: Netflix Could Learn from Google+ and Facebook
Netflix’s Q3 earnings are in, along with a rise in subscribers since July, price hikes for all types of them, and a jump in share price. Now, it remains to be seen whether the streaming service can scale its ad-supported ambitions. Jason Fairchild, co-founder and CEO of tvScientific, thinks the company still has work to do […]
Digital Disinformation Reaches a Fever Pitch, Social Media Execs Weigh In
Less than a week has passed since Meta and TikTok were ordered by the European Commission to provide details on the steps each company has taken to prevent the spread of misinformation during the Israel-Hamas conflict, and rather than simmering down, the debate over disinformation on social media is only getting hotter. X—the platform formerly […]
Commentary
LBMA: Etsy Launches a Virtual AR Showroom
In this episode of Location Weekly, the Location-Based Marketing Association covers Uber Eats rolling out pumpkin delivery in 3 cities, Lancome debuting a virtual pop-up store in the UK with ByondXR, Reveal Mobile acquiring MIRA, Kantar and Route joining forces on OOH measurement, and Esty launching a virtual AR showroom with The Etsy House.
Stop Flying Blind: Why Closed Feedback Loops Matter More Than Ever
These changes have a lot of marketers feeling like they’re flying blind, but you don’t have to stay lost in the fog. Instead, you can use automated surveys to take your customers’ pulse, establish a solid baseline, and execute a closed-loop feedback strategy to continuously improve. This approach will give you the key metrics you need to consistently deliver a great customer experience in three steps.
What Becomes of Brand Identity in a World of Changing IDs?
Branding is in the eye of the beholder. Or, as Al Ries and Jack Trout’s classic marketing text Positioning, the Battle for your Mind puts it, a brand’s positioning is the space it occupies in the mind of the prospect. Decades of the world’s best marketing leaders and agency pros have rallied around this definition. If it’s true, what happens to measuring brand identity and positioning with the dramatic shift in one of the best attribution tools marketers have ever known?
Latest Posts
BeOp Adds Conversation to Post-Cookie Contextual Advertising
The contextual, conversational advertising firm BeOp believes it has the solution to the death of cookies. The company, which works with more than 90% of premium publishers in its home country across the Atlantic, connects advertisers with consumers reading content related to their products and services. But what distinguishes BeOp from contextual ad competitors is the style of its ads: conversational quizzes and questions that drive engagement and zero-party, or fully consensual and explicit, data collection.
6 Ways Brands Are Leveraging Human-to-Human Marketing in 2021
The ultimate goal with human-to-human marketing is to tap into consumers’ emotions by using real people to engage potential customers. Advancements in technology, and growth in the gig economy, have made human-to-human marketing a more realistic—and affordable—option for brands this year. As the holidays draw closer and brands rethink how they’ll connect with targeted consumers in the coming months, this is a strategy more brands are considering.
LBMA: Home Depot Hires Walmart to Deliver Goods
In this episode of Location Weekly, the Location-Based Marketing Association covers Home Depot hiring Walmart to deliver goods, Albert Heijn looking to monetize its app/web customers with Google-like ads, Apple upping its game with enhanced “find my phone” location features, and Playfair Group bringing a mobile jukebox to seniors.
Why Deep Linking is a Must for M-Commerce Marketers this Holiday Season
The 2021 Adobe Digital Economy Index reported that 60% of online retail website visits in August 2020 came from smartphones, which now account for 40% of all online sales. It’s undeniable; mobile commerce — or m-commerce — will be a major factor in retailers’ success this holiday shopping season.
5 Gen Z and Millennial Social Shopping Trends for the Holidays
Marketers gearing up for the holiday shopping season will no doubt be looking to court Gen Z and millennials, and much of that courting will take place on social apps. To instruct brands on where and how to speak to their fellow kids, here are five Gen Z and millennial preferences captured by a survey of more than 500 consumers by StitcherAds.
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