News and Analysis
Pizza Industry Tech
“Let’s order a couple of pies!” … “Let’s grab a slice!” … Those suggestions are alive and well, as evidenced by Americans eating an average of 156 slices each year. The pizza industry is estimated at $46B. Local single-location pizza shops still exist, but the MULO (multi-location) giant Domino’s tops the list in terms of […]
MULO Outposts are In Vogue
What do we mean by a MULO (multi-location) outpost? It’s a brand that’s located within a “non-traditional” venue. For example, Hudson News is a standard airport tenant that sells magazines, treats, and travel-related incidentals for travelers to grab en route. They have more than 1,000 stores now in 37 states. Imagine this writer’s surprise when […]
Why Granular Voter Data Matters for Ad Buyers
Comscore, which plans, transacts, and evaluates media across platforms, is for the first time, sharing its Congressional District CTV Index data for some Congressional Districts in New York, California, Nebraska, and Alaska. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, Comscore is a third-party source for […]
Commentary
3 Debates Worth Having about Google’s Topics
Google’s announcement set off a firestorm of debate over whether Topics goes far enough to secure user privacy, how effective Topics would be as an ad targeting methodology, and what the announcement portends for digital advertising as a whole. Here is a rundown of those three debates over Topics and the relevant perspectives adtech stakeholders should consider.
Marketing in 2022: Data Privacy, Multichannel Engagement, and Tool Centralization
As marketers kick off 2022, they should be on the lookout for three key trends: the shift to first-party data, the increasing importance of multichannel engagement, and the centralization of marketing tools currently causing app fatigue.
Location-Based Marketing Association: Precisely Acquires PlaceIQ
In this episode of Location Weekly, the Location-Based Marketing Association discusses Vibes launching a “Mobile Wallet as a Channel” service, Precisely acquiring PlaceIQ, OnQ giving shoppers control of in-store displays, and ESRI introducing it’s ArcGIS indoor positioning system.
Latest Posts
What Does Connecticut’s Consumer Privacy Act Mean for Brand Marketers?
When the Connecticut General Assembly passed the Connecticut Data Privacy Act last week, it became the fifth U.S. state to pass legislation regulating how people’s data is collected and shared online. More so than any previous legislation, Connecticut’s law could have a major impact on the way brand marketers connect with digital consumers.
How to Respond to Inflation’s Impact on Consumer Behavior
The first step is accepting that no one data source will be representative of a multi-dimensional consumer. As powerful as it is, first-party data is not scalable, and we can no longer get away with ascribing meaning without context. Finally, we need a holistic approach to identify new audiences.
Adgile Secures $5M to Make OOH Ads More Precise
Adgile Media Group, an OOH advertising startup that aims to solve for physical-world attribution, has just raised $5 million in seed funding to bring precise data to OOH advertising and convert last-mile delivery trucks into mobile billboards for brands nationwide.
Trust in the Post-Cookie Era
The solution, while tech-enabled, is decidedly old-fashioned: the digital ad industry needs to stop thinking of how to re-engineer, or clone, trust and simply re-earn it. And to do that, we have to understand what trust — or New Trust — looks like in the Post-Cookie Era.
What Makes for a Great Demand Side Platform?
I spoke with Jon Schulz, CMO of the DSP Viant, to answer precisely this question. That is, what makes for a great DSP? What do clients want from DSPs? What are the space’s major outstanding problems? And where are DSPs heading?
How to Harness Public Web Data to Delight Customers
Brands can start capitalizing on public web data by focusing on four key areas: customer reviews, social media sentiment, search engine queries, and competitor listing analysis.
With Prices Soaring, Brands Shift Focus to Customer Experience
Rather than lowering prices to appease frustrated customers, some retailers are going a different direction. These retailers are working to improve customer experience as a way to reach new and returning customers as prices continue to soar.
Location-Based Marketing Association: Facebook Cuts Off Some Location-Based Services
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook cutting off several of their location-based services, AT&T launching a location-based routing service for 911 calls, TikTok and Foursquare partnering on in-store visit data, and Unilever rolling out a hailable ice cream truck.
New Hires at OpenWeb, GeoPath, and Foursquare
The monthly Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at OpenWeb, GeoPath, and Foursquare.
5 E-Bike Startups for On-Demand Delivery Fleets
With the vast majority of last-mile deliveries arriving by bike, a new breed of e-bike startups has cropped up to serve the industry. Startups like GetHenry, Ubco ,and Joco are supplying e-bike fleets to on-demand delivery startups through a subscription model. Logistics companies are finally understanding the need for reliable bike fleets that can scale up or down based on real-time demand, and the need for e-bikes has never been greater.
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