New Hires at OpenWeb, GeoPath, and Foursquare

The monthly Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at OpenWeb, GeoPath, and Foursquare.

OpenWeb Announces a Chief Business Officer

OpenWeb is expanding its executive leadership team with the appointment of digital media veteran Mark Howard as chief business officer. Howard comes to OpenWeb with more than two decades of media industry experience, including his recent role as chief advertising and partnerships officer at Penske Media, a 17-year tenure at Forbes where he rose to chief revenue officer, as well as his eight years of work on the IAB board of directors.

GeoPath Names a President

Geopath, the not-for-profit out of home audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former executive vice president of operations and acting president, has been named president of Geopath.

Mabin first joined Geopath as a manager in 2008 and, over a successful 14-year career, has led virtually every aspect of the Geopath business, including inventory auditing, audience measurement, data science, research design, and product development.

Foursquare Appoints CFO

Foursquare announced Liz Brittain will join the company as chief financial officer. Stepping into this role with over three decades of experience, Brittain will oversee Foursquare’s accounting, financial planning and analysis, reporting, investor relations, payroll, procurement, and tax and treasury functions on a global basis.

As CFO, Brittain will also partner with CEO Gary Little across corporate development initiatives that expand Foursquare’s product portfolio and global reach.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015 and regularly consults with companies in the space on content and communications. You can contact him at jzappa@streetfightmag.com.