News and Analysis
The MULO Dozen: December Brands in Review
As MULO (multi-location) brands prepare for the new year, they make bold moves — from new leadership to hot consumer trends we look at December brands in review. Here’s what we saw this month. Have news for 2024? Please e-mail me. Love’s names two new executives. The C-store “experience” is now officially a trend. (LEADERSHIP) 50 […]
Do You Have One of the Most Stressful Jobs?
You may think that managing marketing, business operations, or technology gives you daily headaches. But there are other more stressful jobs. This new “Top 10” report is one that MULO (multi-location) retailers would probably not want to hear about. According to new data from the U.S. Department of Labor, front-line retail management ranks high as […]
Holiday Blur: Retail Merchandise Accelerates
As of this writing, the trees, menorahs, and tinsel are still in living rooms and consumers have barely finished recycling their wrapping boxes, washing dishes from their December feasts, and returning from family visits. The ball in Times Square hasn’t dropped. And yet, retail merchandise for upcoming holidays is already on the shelves at many […]
Commentary
2022 Will Reshape the Future of Ad Tech
ID solutions for the open web are going to be invaluable for publisher monetization, so in 2022 collaboration will dramatically increase. ID partners in 2021 operated in the identity arena like a circular firing squad. Everyone claims their privacy is better than others, and everyone who has a solution wants to say theirs is the only one that works. In reality, all have to work together.
Mobile Marketing Trends for 2022
Companies had to act quickly to respond to sudden changes within the mobile marketing ecosystem as user activity shifted and time spent online increased. If you are wondering what to expect in the mobile marketing ecosystem for 2022, this guide will help you set expectations and stay ahead of the curve. Here are three mobile marketing trends that must be on your radar in 2022.
Latest Posts
It’s Time to Leverage the Entire Digital World in Your Marketing Strategy
On any given day, a person will switch between scrolling social media, listening to their favourite playlist, browsing products online, bingeing their favourite show on a connected TV (CTV), and more. This is why in 2022, advertisers should consider leveraging a multi-channel strategy. Marketing across several channels means an advertiser is casting a wider net and expanding the potential for reaching the right audience in the right moment.
Marketers Struggle to Balance Personalization and Privacy
While consumers are increasingly coming to expect personalization in their inboxes, too much personalization can damage trust and steer customers away. Nobody wants to feel like they’re being watched, but recent surveys show consumers are also growing increasingly frustrated with marketing materials that aren’t targeted enough.
Street Fight’s March Theme: The Long Pandemic and Local Commerce
The pandemic spurred fast change in local commerce and thousands of think pieces on that change. We watched as local delivery soared, as did use of BOPIS, curbside pickup, and contactless payments. But what local trends have persisted even as consumer concerns about Covid have waned? And which trends are decreasing in intensity or going away entirely?
Oomiji Helps Brands “Build Their Own Walled Gardens” of Customer Data
Zero-party data, or information customers willingly provide about themselves, is gaining popularity as a way of amassing customer data at a time when privacy restrictions are making that more difficult. The platform Oomiji is betting on that trend, differentiating itself from other CDPs by helping its clients ask their customers for data (instead of relying on AI to extrapolate limited data to probabilistic segments and preferences).
Expert Roundup II on Personalization and Zero-Party Data
Street Fight’s theme this month is personalization and data parties: a current obsession of adtech players as well as the advertisers they serve. Businesses are figuring out how to provide relevant experiences to customers online with comparatively little data at their disposal; we’re here to cover the evolution of their struggle.
Delivery Culture Is Here to Stay
In one of the strongest signs yet of long-term changes in consumer behavior following the pandemic, food delivery services are continuing to achieve record growth even as consumers move closer to pre-pandemic levels of activity. The new era of delivery reached a milestone this month when Uber announced that delivery revenue from Uber Eats in 2021 outpaced revenue from ridesharing, Uber’s original raison d’être.
Wyng Partnership Enables Personalization with Zero-Party Data
The zero-party data platform Wyng has found a strategic partner to bring its real-time data connector to life. The company recently announced a deal with Qualtrics, an experience management firm, and the release of Wyng Connector for Qualtrics, a real-time data connector available in the Qualtrics XM Marketplace.
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