News and Analysis
Acxiom Launches InfoBase UK Purchase Transactions
Understanding consumer behavior is paramount to crafting personalized and impactful customer experiences. Acxiom appears to have taken a significant step forward in this area, with today’s launch of InfoBase UK Purchase Transactions in collaboration with Affinity Solutions. This innovative dataset promises to provided unparalleled insights into consumer spending habits, empowering brands to make informed decisions […]
The Evolving Dayparts
Dayparts no longer apply to when your favorite TV shows are on. In fact, streaming and recording have made that concept outdated. However, dayparts are alive and well when MULO (multi-location) brands try to understand consumer behaviors better. Knowing when people shop and eat can help brands staff, add (or reduce) inventory, and even post […]
Starbucks Stirs Up Leadership Model
Starbucks, a company known for transformation the coffee shop model and introducing a wide range of seasonal beverages and products is now transforming the MULO (multi-location) leadership model. The company announced this week that it is creating a new leadership model. As innovative and unique as its current lavender beverages, the structure is designed to […]
Commentary
Putting Power Back in the Hands of Advertisers This Year
The time is ripe for advertisers to take control of their data to make more powerful connections with consumers while improving transparency, engagement, and ROI. As advertising decision makers demand more, the ecosystem is ready to challenge outdated approaches to data and attribution, a groundswell that is certain to achieve positive outcomes in the year to come.
4 Steps to Build the Ultimate Consent Management Platform
This guide will show you exactly how to increase consumer consent and safely monetize data, including best practices based on changing global regulatory requirements and cross-device management. You’ll learn how to build the ultimate CMP, which will empower your marketing and privacy teams to help your organization meet consent requirements.
Latest Posts
How Popular Are Tailored Features in Local Search?
Local search results are very different today compared with just a couple of years ago. I’m not just talking about the redesigned 3-Pack or the increased likelihood that Google will surface local results for a broad variety of searches. I’m referring to the features, such as photos and granular business details such as inventory, shown in the results themselves.
Location-Based Marketing Association: Near Goes Public
In this episode of Location Weekly, the Location-Based Marketing Association covers Near going public via a merger with Kludeln, FinGo using Hitachi’s vein mapping for user identification, Reveal Mobile launching Mira console for OOH measurement, and Domino’s deploying PopID tech for facial recognition ordering to promote the new season of Stranger Things.
What Does Connecticut’s Consumer Privacy Act Mean for Brand Marketers?
When the Connecticut General Assembly passed the Connecticut Data Privacy Act last week, it became the fifth U.S. state to pass legislation regulating how people’s data is collected and shared online. More so than any previous legislation, Connecticut’s law could have a major impact on the way brand marketers connect with digital consumers.
How to Respond to Inflation’s Impact on Consumer Behavior
The first step is accepting that no one data source will be representative of a multi-dimensional consumer. As powerful as it is, first-party data is not scalable, and we can no longer get away with ascribing meaning without context. Finally, we need a holistic approach to identify new audiences.
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Scaling Seasonal SEO Across Locations With AI Insights