News and Analysis
More Evidence Online Advertising Finished Strong
When Tinuiti released its Digital Ads Benchmark Report for Q4 2023 on Jan. 25, the findings offered still more proof that the year finished strong, at least for online advertising. “While we did expect stronger growth in Q4 2023 as the ad market continues to recover from 2022, there were still questions heading into the […]
How Many Storefronts Do You Need? MULO Logic
The mattress company Purple became a huge success on Shopify when it first launched. It then expanded into retail locations. Last year, the company took a close look at its brick-and-mortar retail storefronts and saw that a third of its physical stores were struggling. Like many brick-and-mortar MULO (multi-location) businesses, expanding from online sales to retail […]
Online Retail Did Well in 2023
In hindsight, 2023 may not have been as gloomy an economic year as first thought. At least not for online retail in certain global regions. According to findings from data and insights company Consumer Edge, many online retailers and those in the pet products/services, discount/club stores, ground transportation, health products/services grocery and limited-service restaurants saw […]
Commentary
5 Tips for Maximizing Your Performance CTV Strategy
From an advertising standpoint, OTT has some inherent advantages, especially for performance marketers. In the linear world, advertisers have to find programs or channels that over-index against the desired audience. On OTT, this audience filtering is done pre-bid. That means if you want to reach audiences who are in-market for a product or service, you can use real data to reach that exact audience with very little waste because of the dynamic ad insertion.
What’s Next for Personalization and Digitization in E-Commerce
We’ll see the evolution of two major e-commerce trends in 2022. First, e-commerce retailers will work to make their digital homes less of a copy of every other e-commerce site and more of a destination that users want to spend time at. Second, the line between brick-and-mortar and digital is going to become fuzzier and less defined.
Latest Posts
3 Ways for Mobile App Marketers to Earn Positive Reviews
User feedback is a puzzle, and one piece that always seems to be missing from the brand side is engagement. User reviews and consistent customer experiences are the keys to a loyal user base. What’s more, reviews left without replies can be more devastating than no review at all or a negative one.
Mobile Apps Show Strong User and Engagement Growth
Privacy headwinds as well as the advent of the metaverse and a new wave of hardware have led many to question the future of mobile’s place at the center of digital marketing. But according to a new report by mobile marketing measurement company Adjust, mobile is experiencing significant growth despite headwinds.
Did You Get That? Optimizing Marketing with Speech Recognition
So, where specifically are the opportunities for marketers to combat forthcoming challenges related to speech recognition and drive business value? Speech recognition can help marketers collaborate more efficiently, share insights with customers more clearly, and get time back by automating manual labor.
5 Predictions for Influencer Marketing
It is getting hard to tell one influencer marketing platform apart from another, a problem for brands questioning where to go and investors, M&A actors, and industry watchdogs wondering what really distinguishes them. To wit, I caught up with Pierre Cassuto, global chief commercial officer at influencer marketing platform Humanz, to understand how those of us looking at the space from the outside should be judging its many players.
Mobile Madness: Expert Roundup 2
Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking AppTrackingTransparency policy. In this roundup, experts from CatapultX, Ericsson Emodo, PPRO, and Mobivity weigh in on best practices for one of digital marketing’s most important devices.
6 Considerations to Inform Your Multichannel Customer Experience Strategy
In rapid succession, buzzwords like “customer experience,” “CX” and “customer journey” have moved from conceptual theories to boardroom imperatives. It’s now table stakes for major enterprises to have an ability to engage, convert, and nurture consumer relationships in a highly personal, secure way, and on a proliferating range of channels and conversational entry points, including Apple Messages for Business, WhatsApp Business, Facebook Messenger, and more.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation