News and Analysis
The MULO Dozen: March Brands in Review
Openings, closings, leadership changes…the MULO (multi-location) beat goes on! Here are some highlights related to the people, technologies, and brands in the MULO ecosystem. Have news? Please e-mail me. And save the date — Street Fight LIVE is coming to Chicago on November 7th! The convenience store (C-store) industry is going through a major transformation and […]
Mediaocean Report: 2024 Has Optimism Written All over It
The Mediaocean 2024 CPG Advertising Outlook Report implies that this year’s ad-marketing landscape calls for optimism. “Our research indicates a wave of optimism sweeping across the CPG industry for 2024,” The report said. “Marketers are gearing up for an active year, with a substantial majority expressing their intent to either maintain or increase their spending […]
The Rise and Role of Temu in Apparel
Can the fast fashion apparel segment grow any faster? It is doing exactly that thanks to Chinese retailer Temu. According to various sources, Temu has spent up to $3 billion in advertising outside of Asia-Pacific since 2022, and its profile and app adoption among American consumers has been turbo-charged by online ad spending across Meta and […]
Commentary
3 Debates Worth Having about Google’s Topics
Google’s announcement set off a firestorm of debate over whether Topics goes far enough to secure user privacy, how effective Topics would be as an ad targeting methodology, and what the announcement portends for digital advertising as a whole. Here is a rundown of those three debates over Topics and the relevant perspectives adtech stakeholders should consider.
Latest Posts
Brands Embrace Holistic Data to Improve CX
Flawless experiences, complete personalization, and timely communication across multiple channels. Consumer expectations have never been higher. With the line between success and failure now razor thin, more brands are asking how they can use data to provide customized experiences that cater to each buyer’s wants and needs.
SPYR Technologies acquires GeoTraq from JanOne
In this episode of Location Weekly, the Location-Based Marketing Association covers Apiip expanding IP to Location API services to verify 1M+ requests, SPYR Technologies acquiring GeoTraq from JanOne, Google StreetView getting even better with a new camera, and Pacsun linking its physical and virtual metaverse stores.
Where Are the Local Startups?
Google was founded in 1998; Google Maps launched in 2005. Though the company has been at the bleeding edge of technological development ever since, still those dates are telling. In internet time, Google is a senior citizen, and it stands to reason that it must eventually let the new generation have a say. Where are the startups who will unveil for us a new paradigm for local?
Report: Brand Loyalty Declines as Consumers Push for Transparency
Following two tumultuous years, consumers are returning to their pre-pandemic ways. Spending on experiences and activities is up, and shoppers are returning to stores in person. Consumers are looking for the best selection and the best prices. What they’re not concerned with is brand loyalty. Where has the love gone?
Why Everyone is Talking About First-Party Data and What You Need to Know
Many brands are successfully deploying interactive experiences across channels, driving immediate ROI as well as lifetime value. The improvement to lifetime value doesn’t just happen, though. There is another challenge that brands must address — which is now that they’ve captured the data, what are they going to do with it?
How AI Will Transform Ad Operations over the Next 5 Years
Ultimately, Burt Intelligence CEO Carl Leskinen sees his company’s technology as elevating the status and possibly the impact of ad ops professionals in their organizations. Ad ops is well positioned to provide close-up intelligence on what kind of business is coming in, what products clients need, and how media organizations can run more smoothly. For now, their time is occupied putting out fires. With the right technology, Leskinen argues, they might be able to build a bigger house.
7 Audio Out-of-Home (AOOH) Solutions to Watch in 2022
Audio out-of-home (AOOH) advertising has become an ad industry darling, offering brands a creative way to connect with consumers in real-time as they move toward the point of purchase. By inserting ads into audio content, like podcasts, streaming music, or the overhead speakers in a retail store, brands are reaching on-the-go consumers and driving conversions.
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