News and Analysis
UGC and Marketing: Veronica Lin Shares Her Perspective
Today’s consumers are cynical when choosing MULO (multi-location) brands. They realize that most advertising and PR is created by brands and therefore potentially inauthentic. That’s where User Generated Content (UGC) plays a huge role in marketing today. “Content created by real people greatly sways purchasing choices across age groups, with 79% of individuals influenced by it and 93% […]
BOOM & BUST: C-Stores Thrive While D-Stores Die
The C in this case stands for convenience store (C-Store), and the D stands for department store (D-Store) — both critical outlets in the MULO (multi-location) retail ecosystem. Brick-and-mortar locations in many categories are still alive and well despite consumers’ penchant for online shopping. Yet, some types of MULO brands are performing much better than […]
Seedtag Acquires JustEggs for ANZ Market Entry
When Seedtag acquired supply-side platform Beachfront in June, it did so to deepen its offering in TV and advertising video. One month later, Seedtag, a global leader in contextual advertising, acquired JustEggs to broaden its global footprint with entry into Australia and New Zealand. JustEggs is an Australian-owned creative intelligence business. Dal Gill, Vice President […]
Commentary
Trust in the Post-Cookie Era
The solution, while tech-enabled, is decidedly old-fashioned: the digital ad industry needs to stop thinking of how to re-engineer, or clone, trust and simply re-earn it. And to do that, we have to understand what trust — or New Trust — looks like in the Post-Cookie Era.
How to Harness Public Web Data to Delight Customers
Brands can start capitalizing on public web data by focusing on four key areas: customer reviews, social media sentiment, search engine queries, and competitor listing analysis.
Location-Based Marketing Association: Facebook Cuts Off Some Location-Based Services
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook cutting off several of their location-based services, AT&T launching a location-based routing service for 911 calls, TikTok and Foursquare partnering on in-store visit data, and Unilever rolling out a hailable ice cream truck.
Latest Posts
4 Common Dynamic Pricing Myths Debunked
With so much at stake, why aren’t more retailers relying on dynamic pricing? Some retailers are hesitant to implement this AI-driven solution because they misunderstand the technology and how it impacts the retailer’s control and the customer’s shopping experience.
How Brands Can Navigate the Economic Downturn
Brands can make the most of their ad dollars during the downturn by leaning into point-of-purchase activations, switching to cost-effective channels, and investing in creative.
Google Pushes Maps in a More Visual Direction
Google has been making search more visual for years. One step in this direction was making photos more prominent in search results. Now, Google is making Live View more searchable (it is Google, after all).
How Co-op Advertising is Fueling Localized Marketing Programs
Russ Mann, vice president of marketing at the Advertising Checking Bureau, checked in with Street Fight to discuss the state of multi-location marketing and the role co-op advertising has to play in the space.
Retailers Bet on Digital Twin Technology
Digital twin technology creates virtual models designed to reflect both online and physical systems, and it has captured the attention of the retail market.
How the Kroger-Albertsons Merger Would Affect Retail Media
If the Kroger-Albertsons merger ultimately goes through, it would create not just a new supermarket giant but a giant retail media network.
Brands Leveraging Affiliate Channel to Move Retail Inventory
With consumers expecting discounts this season, here’s how brands can leverage affiliate partners to effectively move inventory and make sales.
Yelp’s Spotlight Ads Help National Brands at a Local Level
A new ad product from Yelp is helping national and regional brands connect with consumers at the local level.
Local SEO Strategy: 4 Tips Every Agency Needs to Know
To captivate the shoppers who are most likely to buy—that is, the consumers in your client’s local market—you need a strategy that gets your client to the top of local search results. Here’s why local SEO matters and how to build an effective local SEO strategy for your clients.
Lowe’s Joins Brand Marketers Embracing TikTok’s Influence
TikTok’s influence has been felt throughout 2022, but it’s about to get even harder to ignore this holiday season.
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