News and Analysis
The New $20/Hour Minimum Wage in CA (and How MULO Brands are Coping)
As if fast-casual restaurants didn’t have enough labor challenges lately, the latest sting for them is the boost to $20/hour as the minimum wage in California. These MULO (multi-location) brands have had to deal with the pandemic, supply chain and labor shortages, lack of brand loyalty, food safety and health, the impact of technology on […]
Did the Music Die or Just Take a Beat as Sam Ash Closes Stores?
Music stores used to be wildly popular. Although many still exist and vinyl records have made a comeback, the MULO (multi-location) music store category is struggling. Sam Ash recently announced that it’s closing 18 of its 45 stores throughout the U.S. The first music store opened in the U.S. in 1759. Sam Ash sells instruments […]
BOOM: Shopping Malls are Back!
A new study by Placer.ai confirms that shoppers are returning to malls. That’s great news for legacy MULO (multi-location) brands and new concepts like pickleball, pop-ups, and eatertainment venues, which are filling spaces left vacant by department stores and other big-box retailers. The study reveals five key findings and trends: Visits to malls are getting […]
Commentary
Location-Based Marketing Association: Precisely Launches a Property Graph
In this episode of Location Weekly, the Location-Based Marketing Association discusses Precisely launching a property graph, PlaceSense and Senozon creating a European partnership, Gucci and Sandbox launching a virtual store in the metaverse, and Qmetrix and Via Guide teaming up on an AI-driven airport checkpoint system.
Latest Posts
Location-Based Marketing Association: Amazon’s New Delivery Strategy
In this episode of Location Weekly, the Location-Based Marketing Association covers OneScreen.ai launching a public directory of OOH advertising inventory, Tim Hortons wanting to settle its location targeting lawsuit with free coffee, Sweetgreen gamifying its loyalty program with rewards and challenges, and Amazon planning to start deliveries from PacSun and Diesel stores.
OneScreen.ai Launches the ‘Yellow Pages of the OOH Industry’
Rapid expansion in out-of-home advertising is making it harder for buyers and sellers to manage inventory and sales cycles. Now, with the launch of its new public directory, OneScreen.ai is hoping to provide industry-wide transparency and standards to enable streamlined media buying and selling.
Location-Based Marketing Association: Heineken Uses Projection Ads to Reach NYC Office Workers
In this episode of Location Weekly, the Location-Based Marketing Association covers Heineken using projection ads to target late-night NYC office workers, GeoGuessr bringing you virtual tourism, Radar launching “Place Matching” to improve POI data, and H&M and Amazon teaming up to test tech-enabled COS stores.
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