News and Analysis
Getting Brand Locations in AI-Powered Search Results
AI search is here to stay. If you want to market your locations online, understanding the landscape is essential to making it work for your MuLo business.
Ad Costs and Spending are Both on the Rise, According to Skai Study
Omnichannel advertising platform Skai recently published its Q2 2024 Digital Marketing Quarterly Trends Report. It reveals topline growth numbers in retail media, paid search, and paid social were all positive, maintaining similar levels to those reported by Skai last quarter. The analysis found that advertisers paid more for clicks and impressions in Q2 2024, but […]
It’s Beginning to Look a Lot Like…
When Mark Ballard, Director of Research at Tinuiti, first looked at the results of a holiday shopping survey it conducted recently, he was struck by one recurring theme: “People expect to spend more on holiday gifts this year than last year,” Ballard said. “What did surprise me is the degree to which inflation is still top of […]
Commentary
Banks Can Add Amazon and Expansion of Retail Media Networks to the Watch List
Amazon wants to be as involved as possible in the end-to-end shopping experience — hence the threat to financial institutions. Yet there are ways for banks to stay in the game in the face of Amazon’s latest moves.
How Popular Are Tailored Features in Local Search?
Local search results are very different today compared with just a couple of years ago. I’m not just talking about the redesigned 3-Pack or the increased likelihood that Google will surface local results for a broad variety of searches. I’m referring to the features, such as photos and granular business details such as inventory, shown in the results themselves.
Retail Audio Advertising Firm Vibenomics Raises $12.3M Series B
Vibenomics, an audio out of home provider that helps retailers monetize their customers’ in-store attention and advertisers reach shoppers near the point of purchase, announced a $12.3 million Series B Tuesday morning. Panoramic Ventures led the round.
Latest Posts
How Advertisers Can Capitalize on YouTube Shorts Coming to CTV
Curt Larson, chief product officer of Sharethrough, checked in with Street Fight to explain the significance of YouTube shorts’ move to CTV. He also shared thoughts on the increasingly intertwined future of CTV and mobile as marketing channels.
Quotient Offers Advertisers Scale with Retail Ad Network
More players are entering the retail media space each month, making it increasingly difficult for brands to measure retail media campaigns across multiple networks in a holistic way. But executives at the digital promotions firm Quotient believe they’ve found a solution. Just this morning, Quotient launched its own retail ad network.
Many Consumers May Be Relaxing on Location Privacy — But Not Necessarily for Ads
Are Americans opening the door on privacy? Despite initial reservations, a new survey shows consumers are largely open to sharing their location data with brands, as long as it benefits them personally or improves society at large. But comparatively few say they’ll share location data in exchange for ads.
What Amazon’s Clean Room Services Move Means for Advertisers and Competitors
The AWS foray into clean room tech has the potential to shake ad tech’s foundation and lock a lot of established providers out of the market before clean rooms even really become a standard part of the ad tech stack.
New Hires at Cooler Screens, Good-Loop, and BRIDGE
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This week’s roundup features new hires at Cooler Screens, Good-Loop, and BRIDGE.
Reality Check: These Social Trends Will Actually Shape Local Marketing in 2023
These subtle, yet pragmatic, social marketing trends will guide next year far more than the bullhorn announcements that declare everything is different now.
Instagram Becomes a Product Discovery Engine
Instagram has somehow conditioned its users to see it as a product discovery engine. Its feed is filled with fashion and food products … and users lap it up.
8 Essentials for a Modern Store Locator Experience
Whether you call it a store locator, dealer finder, location finder, or service locator, creating a modernized, convenient, and relevant experience is essential to support your customer seamlessly throughout their online experience.
Why You Should Add CTV Advertising to Your Local Channel Portfolio
As a marketer, it’s essential to advertise in the places where your customers spend their time. Increasingly, that place is CTV.
LiveRetail Aims to Build the Canva of Hyperlocal Advertising
LiveRetail is aiming to solve the problem of localized creative with what co-founder Wayne Reuvers calls the “Canva” of hyperlocal advertising.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature