News and Analysis
LOMA Platform Boosts Hyperlocal Marketing for Franchises
If LOMA knows anything, it’s how to support franchise businesses. Since launching last September with a $2 million pre-seed venture capital round, the data-driven platform is ready to take the next step in supporting local marketing efforts. (LOMA stands for “local marketing.”) In recent weeks, LOMA launched the first enterprise software platform for multi-location franchise […]
UNFI and Swiftly Bring State-of-the-Art Retail Marketing to the Grocery World
UNFI (United Natural Foods, Inc.) supplies 30K stores across North America, ranging from small three-store regional brands to huge brands like Whole Foods. The largest wholesale distributor to the U.S. and Canada specializes in groceries, frozen foods, produce, health and beauty products, deli items, and bakery items. But their scope isn’t limited to getting these […]
Placer.ai Releases 100 Retail and Dining Index
Placer.ai, a market intelligence platform, has released its Placer 100 Retail and Dining Index, which it plans to release monthly in order to provide an ongoing understanding of retail’s status, challenges, and potential for brands including Buffalo Wild Wings, Chili’s, Crunch Fitness, Warby Parker and other large retail chains. Location analytics including visit trends, trade […]
Commentary
Location-Based Marketing Association: Why Starbucks is Adding EV Charging Stations
In this episode of Location Weekly, the Location-Based Marketing Association talks about Volvo installing EV charging stations at Starbucks stores, Tim Hortons doing the same in Canada, ParkBee raising $33M, Prose partnering with BreezoMeter on local pollution-based hair care, and CrownTV releasing a digital signage app to display NFTs at retailers.
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Lytics Debuts Conductor to Unify Customer Data
As brands more often deploy multiple customer data platform to craft a holistic picture of customers using their martech stack, the CDP Lytics released Conductor, which it is calling the “centerpiece” of its “composable” CDP. Conductor is a customer data infrastructure product that aims to cut costs and generate greater ROI by unifying a company’s customer data.
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