News and Analysis

Chatmeter's Local Pages 2.0 : SEO for Multi-Location Brands Street Fight

Chatmeter’s Local Pages 2.0 : SEO for Multi-Location Brands

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Chatmeter, a leader in multi-location intelligence, has announced the release of Local Pages 2.0, a solution designed to help multi-location brands dominate page one search results in each of their local markets. This newly released solution creates optimized pages that integrate seamlessly with location listings, providing a potentially powerful tool for businesses looking to enhance […]

MULO Rises in Chicago on November 7th. WHY? Street Fight

MULO Rises in Chicago on November 7th. WHY?

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When Street Fight was first launched, its live gatherings in NYC and LA were (almost) as cool as the Met Gala or the Oscars. Management changes and the pandemic meant in-person experiences were on hold for a while. The digital magazine was alive and well, but our readers consumed our content from the solitude of […]

BOOM: MULO Gyms and Wellness Studios are Healthy Street Fight

BOOM: MULO Gyms and Wellness Studios are Healthy

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As the population ages and people become more concerned about their appearance and longevity, MULO (multi-location) fitness options are bulking up! According to Athletech News, Vasa Fitness just added some heavyweights to its executive team and is planning to add more locations to its brand (which already has 57 units). This gym falls into the […]

Commentary

Creating the Next Business Model for Content Delivery

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The creator economy is here to stay. Over the last 10 years, millions of people have embraced their creative abilities to find new ways to make money — not just by making videos, writing blogs, or recording podcasts, but by creating deep connections with other people through the convergence of technology and art.

Did You Get That? Optimizing Marketing with Speech Recognition

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So, where specifically are the opportunities for marketers to combat forthcoming challenges related to speech recognition and drive business value? Speech recognition can help marketers collaborate more efficiently, share insights with customers more clearly, and get time back by automating manual labor.

5 Big Marketing Opportunities for Multi-Location Brands

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This year’s is the fourth annual LMBR report; the data used in the analysis was provided by data partner Places Scout. Those interested in the full results can check out the report here. In this article, I’ll highlight just a few of the key takeaways for multi-location marketers.

Latest Posts

seo

Local SEO Strategy: 4 Tips Every Agency Needs to Know

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To captivate the shoppers who are most likely to buy—that is, the consumers in your client’s local market—you need a strategy that gets your client to the top of local search results. Here’s why local SEO matters and how to build an effective local SEO strategy for your clients.

social media tiktok

Lowe’s Joins Brand Marketers Embracing TikTok’s Influence

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TikTok’s influence has been felt throughout 2022, but it’s about to get even harder to ignore this holiday season. 

Brand Shoppability Comes to YouTube Shorts

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We can add one more channel to the list of shoppable apps: YouTube Shorts. The YouTube feature that’s meant to compete with TikTok for short-form video has announced that it will integrate shoppable content and affiliate revenue. This comes as it tries to attract creators and counteract revenue declines.

Vibenomics Survey: Retail Shoppers Prioritizing Price Above All Else

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Tradition, loyalty, and nostalgia have long been hallmarks of holiday shopping. Until now. According to a survey by the audio OOH advertising firm Vibenomics, inflation-weary consumers are prioritizing price above all else in holiday shopping this year. Surveying more than 1,000 consumers, the new Vibenomics survey found that 59% of shoppers plan to look for […]

Black Friday YOY Retail Sales Expected to Jump

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While it’s not too late to roll out a Black Friday promotion, the clock is ticking. Experts say now is the time to experiment with discounts and deals designed to win over consumers amid rising inflation and changing consumer habits. 

VOD Ad-Supported Adoption Predicted by Kantar – 2023

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According to the Media Trends and Predictions 2023 report, released Wednesday by the media analytics and brand consulting firm Kantar, ad-supported models may be the solution to inflation concerns within the media industry.

Marketers Are Changing How They Think About OOH — Here’s Why

Location data is increasingly being used to help retailers target outdoor ads to specific groups of consumers, while the ability to combine artificial intelligence with advanced techniques like travel pattern analysis is giving brands an even better understanding of customer routes.

Retailers Grapple with Decreased Loyalty from Omnichannel Shoppers

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Sixty-nine percent of consumers say they expect a consistent cross-channel customer experience. And that’s just the beginning.

Report: Black Friday Is Back — With a Vengeance

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According to the findings of a new consumer survey commissioned by UserTesting and conducted by the market research company OnePoll, 43% of shoppers say they miss the frenzy of in-store Black Friday shopping and 42% say in-store shopping is more important now than pre-pandemic.

How DCO Is Enriching Multi-Location Marketing

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Some multi-location and franchise marketers are looking to dynamic creative optimization, or DCO, to expand their localized digital marketing capabilities. Tommaso Vaccarella, GM, Connected-Stories, connected with Street Fight to explain how DCO and multi-location are coming together.