News and Analysis
Why Granular Voter Data Matters for Ad Buyers
Comscore, which plans, transacts, and evaluates media across platforms, is for the first time, sharing its Congressional District CTV Index data for some Congressional Districts in New York, California, Nebraska, and Alaska. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, Comscore is a third-party source for […]
Who is Today’s Franchisee?
The answer is, “It could be anyone!” Among the new breed of franchisee (in addition to celebrities and private equity firms) are what we call “corporate refugees.” Experienced business professionals are burning out and aging out of big businesses and seeking autonomy, ownership, and creativity; they seek ways to operate and scale businesses without some […]
Is Bankruptcy the New Normal for MULO Brands?
Over the past year, we’ve featured many articles about multi-location (MULO) brands that declared bankruptcy (BUSTs). But we’ve also seen brands emerge from bankruptcy, become part of other companies (like Bed Bath & Beyond and Overstock), and/or change their business model to be online-only (as Lord & Taylor did with its iconic brand). Some other […]
Commentary
Location-Based Marketing Association: Tapestri Paying Users for Location Data
In this episode of Location Weekly, the Location-Based Marketing Association talks about Hexagon acquiring Immersal to merge the physical and digital worlds, Tapestri paying users for sharing location data, Intel looking to use drones as mobile billboards, and Google’s new radar sensor possibly being used to drive DOOH.
Location-Based Marketing Association: Tommy Hilfiger’s Dive into AR
In this episode of Location Weekly, the Location-Based Marketing Association talks about Tommy Hilfiger launching AR experiences on Ocean Outdoor screens in London, Cadbury taking “mean tweets” and turning them into wrappers for Vegan chocolate bars, Wing delivering medicine and ice cream by drone, and Elevator company Schindler creates its own screen media network.
With Labor in Short Supply, Automation Can Improve the Customer Experience
As shoppers return to physical stores, ongoing labor challenges are forcing retailers to cut down store hours and temporarily close locations. As these challenges persist — and to prepare for additional factors that may impact labor — retailers can turn to technology. What’s more, through automation, retailers can improve efficiency while still creating a positive customer experience.
Latest Posts
How Post-Pandemic Shopping Habits Affect Black Friday and Cyber Monday
Consumers aren’t holding off on gift purchases until the day after Thanksgiving. Retailers who’ve always counted on Black Friday in particular and the Cyber Five (Thanksgiving through Cyber Monday) in general to push them into profitability for the year need to develop new strategies based on data.
Yahoo Partners with Lowe’s to Power Off-Site Media Experiences for Advertisers
Yahoo announced that it has partnered with Lowe’s to power off-site media experiences for Lowe’s roster of brand advertisers. The deal positions Yahoo as the technology backbone for Lowe’s One Roof Media Network, enabling all off-site media buying and ad inventory not on Lowes.com or the Lowe’s mobile app.
5 Tools for Fake Review Detection
Consumer reviews matter now more than ever, but fake online reviews are at an all-time high. The issue has prompted FTC action as well as new guidelines for retailers that solicit online reviews. While most people can’t spot inauthentic reviews, 67% of consumers say they are concerned about review fraud.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation