Joseph Zappa | Street Fight - Part 29

Street Fight Daily: Twitter Drops Buy Button, Google Privileges Its Own Products in Ads

Joseph Zappa

Street Fight Daily: Twitter Drops Buy Button, Google Privileges Its Own Products in Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Unclicks Buy Button, Signaling Unclear Future for Social Commerce… Google Uses Its Search Engine to Hawk Its Products… Snapchat is Now Pitching Brands on Sequential Video Ads…

Street Fight Daily: DoorDash and Postmates Test Robot Delivery, Lighting Tech Helps Retailers Sharpen Location Data

Joseph Zappa

Street Fight Daily: DoorDash and Postmates Test Robot Delivery, Lighting Tech Helps Retailers Sharpen Location Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates and DoorDash Test Delivery by Robot with Starship Technologies… Retailers Leverage Lighting Communication System to Sharpen Location Data… As Alexa Becomes Ubiquitous, Amazon Must Craft a Consistent User Experience…

Street Fight Daily: Here Helps Baidu Expand Mapping Service, Retailers Use Tech for Personalization

Joseph Zappa

Street Fight Daily: Here Helps Baidu Expand Mapping Service, Retailers Use Tech for Personalization

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Partners with Baidu to Expand Its Mapping Service to Europe and Beyond… How Retailers Use Personalization — If They Do At All… Facebook Measurement: The Walled Garden is Cracking a Window…

Street Fight Daily: Google Launches Website Builder for SMBs, Amazon Go’s Potential Impact on Retail

Joseph Zappa

Street Fight Daily: Google Launches Website Builder for SMBs, Amazon Go’s Potential Impact on Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Testing Website Builder Within Google My Business… Amazon Go, Deep Learning, and a Better Retail Experience… Toyota Leverages Mobile Location Firm NinthDecimal’s Data to Establish Attribution for Dealer Visits…

Street Fight Daily: Spectacles Give Brands Location-Based, AR Marketing Tool; Indoor Location Tech to Rise

Joseph Zappa

Street Fight Daily: Spectacles Give Brands Location-Based, AR Marketing Tool; Indoor Location Tech to Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spectacles Offer Brands an Advertising Opportunity Combining AR and Location… Indoor Location Tech Predicted to Gain Widespread Usage in Coming Years… Case Study: Amazon Didn’t Kill Macy’s. Macy’s Did…

Street Fight Daily: Brick-and-Mortar Retailers Make Gains Online, Twitter Shutters App Aimed at Brands

Joseph Zappa

Street Fight Daily: Brick-and-Mortar Retailers Make Gains Online, Twitter Shutters App Aimed at Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brick-and-Mortar Retailers See Online Sales Jump as In-Store Purchases Decline… Twitter Shutters Dashboard, App Aimed at Brands… Voice Search is On the Rise, and Brands Must Prepare…

Street Fight Daily: Deliveroo Faces Potential Lawsuit, GrubMarket Charts Profitable E-Grocery Path

Joseph Zappa

Street Fight Daily: Deliveroo Faces Potential Lawsuit, GrubMarket Charts Profitable E-Grocery Path

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deliveroo Couriers May Take Company to Court Over ‘Absurd’ Business Model… Online Grocery GrubMarket Breaks Even, Defying Trend of Difficulties for E-Grocery Field… Millenial Holiday Shoppers Did Their Research Online Before Buying In-Store…

Street Fight Daily: Alexa Enables Voice-Ordered Meals, Boston Globe’s Digital Revamp

Joseph Zappa

Street Fight Daily: Alexa Enables Voice-Ordered Meals, Boston Globe’s Digital Revamp

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Members Can Now Voice-Order Meals Through Alexa-Enabled Devices… Boston Globe Undergoes Major Overhaul to Compete in Digital Age… Lyft More Than Doubles Fourth Quarter Ridership Year Over Year…

Street Fight Daily: Brands Cash in on Mobile Search Ads, Amazon Aims to Put Alexa Everywhere

Joseph Zappa

Street Fight Daily: Brands Cash in on Mobile Search Ads, Amazon Aims to Put Alexa Everywhere

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands See Big YoY Jumps In Revenue on Mobile Search Ads During 2016 Holidays… At CES 2017, Amazon Revs Alexa Everywhere Strategy… Marketing Automation is Powerful, But It Can Limit Internal Visibility for Brands…

Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech

Joseph Zappa

Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 5 Brands Infusing Retail with Artificial Intelligence… Google Teams with Fiat Chrysler to Turn Android Into Top Platform for Connected Cars… Wendy’s Taps Spotify Branded Moments to Catch You When You’re Hungry…

Street Fight Daily: Publishers’ Doubts About AMP, Snap Leverages Machine Learning for Ad Targeting

Joseph Zappa

Street Fight Daily: Publishers’ Doubts About AMP, Snap Leverages Machine Learning for Ad Targeting

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Express Doubts About Google AMP… Snapchat Is Beginning to Use Machine Learning to Improve Advertising… Voice Search is Different, Not Better…

Street Fight Daily: Digital Advertising Booms in 2016, CloudTags Boosts Brick-and-Mortar Businesses

Joseph Zappa

Street Fight Daily: Digital Advertising Booms in 2016, CloudTags Boosts Brick-and-Mortar Businesses

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3… CloudTags Helps Brick-and-Mortar Stores Become ‘Connected’ Businesses… Facebook Messenger for Web Now Allows Search in Conversations…

Street Fight Daily: GasBuddy’s Location-Based Strategy, Voice-Assisted Shopping On the Rise

Joseph Zappa

Street Fight Daily: GasBuddy’s Location-Based Strategy, Voice-Assisted Shopping On the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GasBuddy Leverages Location-Based Marketing to Drive Purchases at Gas Stations… Mobile Shoppers Turn to Virtual Voice Assistants… Facebook, Google, Consolidation: What Drove Media Deals in 2016…

Street Fight Daily: Here Brings Location Insights to China, Brick-and-Mortar Holiday Strategy

Joseph Zappa

Street Fight Daily: Here Brings Location Insights to China, Brick-and-Mortar Holiday Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mapping Service Here Looks to Bring Location Insights, Mapping Service to China … A Brick-and-Mortar Advantage: Capitalizing on Returns to Make More Sales… Automation Gives Advertising a Moral Struggle: Is Online Reach Worth the Hurt?…