Joseph Zappa | Street Fight - Part 29

Street Fight Daily: Google My Business Tests Chat Feature, M-Commerce Sees Conversion Issues

Joseph Zappa

Street Fight Daily: Google My Business Tests Chat Feature, M-Commerce Sees Conversion Issues

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google My Business Tests a Messaging Feature to Enable Business-Customer Communication… Mobile Smartphone Shoppers Struggle with Navigation… E-Commerce Won Black Friday Weekend. Now Walmart Really Has to Compete on Amazon’s Turf…

Street Fight Daily: Black Friday Store Visits Decline as M-Commerce Soars, Strong Loyalty for Amazon

Joseph Zappa

Street Fight Daily: Black Friday Store Visits Decline as M-Commerce Soars, Strong Loyalty for Amazon

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thanksgiving, Black Friday Store Sales Fall, While M-Commerce Soars… Amazon Enjoys Great Loyalty from U.S. Amazon Shoppers… Marketing the Potential of the Connected Car…

Street Fight Daily: Location Behavior Drives Holiday Sales, Top Retailers Use Tech for Success on Black Friday

Joseph Zappa

Street Fight Daily: Location Behavior Drives Holiday Sales, Top Retailers Use Tech for Success on Black Friday

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… QSRs Are Thriving with Location-Based Data, But There’s a Caveat… How Top Retailers Are Using Tech to Score Points On Black Friday and Beyond… Location Behavior Could Drive Sales Online During Holidays…

Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online

Joseph Zappa

Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Adds Store Visits Data to AdWords Distance and Location Reports… Consumers Turn to the Web to Plan Out Black Friday Shopping… Brick-and-Mortar Retailers Can Take Back the Holiday Momentum…

Street Fight Daily: Lyft and Uber Deploy Targeted Ads in Cars, Marketers Eager as Spectacles Hit NYC

Joseph Zappa

Street Fight Daily: Lyft and Uber Deploy Targeted Ads in Cars, Marketers Eager as Spectacles Hit NYC

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft and Uber Deploy Targeted Advertising on Screens in Back Seats of Rideshare Cars… As Snapchat Spectacles Hit East Coast in NYC, Marketers Like What They See… How Frequently Do Millenials Transact Via Mobile?…

Street Fight Daily: Uber Uses Ride Data for Restaurant Recommendations, AirBnB Launches ‘Trips’

Joseph Zappa

Street Fight Daily: Uber Uses Ride Data for Restaurant Recommendations, AirBnB Launches ‘Trips’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Uses Ride Data to Compile Guide on Local Restaurants… AirBnB Is Transforming Itself from a Rental Company Into a Travel Agency… World’s Leading QSR Uses Tech to Revolutionize Service…

Street Fight Daily: Lyft Launches Ride Request SDK for iOS, Verizon Acquires SocialRadar

Joseph Zappa

Street Fight Daily: Lyft Launches Ride Request SDK for iOS, Verizon Acquires SocialRadar

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Requires SocialRadar to Buff Up Mapquest’s Location Data… Lyft Launches Ride Request SDK for iOS… AOL Lays Off 500 Employees in Restructuring with Eyes on Mobile, Data, and Video…

Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

Joseph Zappa

Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…

Street Fight Daily: Keeping Up With Mobile Shoppers, Google’s Mobile-First Index

Joseph Zappa

Street Fight Daily: Keeping Up With Mobile Shoppers, Google’s Mobile-First Index

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook, In Cross Hairs After Election, Is Said to Question Its Influence… FAQ: All About Google’s Mobile-First Index… How Walgreens’ App Update Will Leverage Beacons to Improve the In-Store Experience…

Street Fight Daily: Facebook Buys CrowdTangle, PlaceIQ Teams with Nielsen Catalina

Joseph Zappa

Street Fight Daily: Facebook Buys CrowdTangle, PlaceIQ Teams with Nielsen Catalina

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Buys CrowdTangle, a Social Analytics Tool for Publishers… PlaceIQ Teams with Nielsen Catalina Solutions on Detailing the CPG Purchase Path… Google’s Tiny Radars Tweaked to Identify Everyday Objects in a Home…

Street Fight Daily: Yahoo Says Verizon May Ditch Deal, Branded Content on Mobile Sees Success

Joseph Zappa

Street Fight Daily: Yahoo Says Verizon May Ditch Deal, Branded Content on Mobile Sees Success

roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Raises Possibility Verizon May Back Out… Click-Through-Rates for Branded Content on Mobile Double That on Desktop… LinkedIn Makes It Easier for Businesses to Send Sponsored Direct Messages….

Street Fight Daily: Lyft Revs Up Local Marketing, Pinterest Aggressively Adds Ad-Tech Partners

Joseph Zappa

Street Fight Daily: Lyft Revs Up Local Marketing, Pinterest Aggressively Adds Ad-Tech Partners

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Revs Up Its Local Marketing Efforts… Pinterest Adds 15 Ad Tech Companies to Beef Up Its Data and Measurement Game… T-Mobile Launching Device to Make Most Any Car ‘Connected’…

Street Fight Daily: Facebook-WhatsApp Data Sharing Blocked Abroad, OpenTable Scales Back

Joseph Zappa

Street Fight Daily: Facebook-WhatsApp Data Sharing Blocked Abroad, OpenTable Scales Back

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Runs Into Roadblock Abroad Taking User Data from WhatsApp for Targeted Ads… As OpenTable Struggles to Take Hold Abroad, Priceline Scales It Back… Uber Rival Karhoo Shuts Down After Blowing Reported $250M in Funding…

Street Fight Daily: Google Begins Mobile-First Indexing, Apple News Drives Traffic for Pubs

Joseph Zappa

Street Fight Daily: Google Begins Mobile-First Indexing, Apple News Drives Traffic for Pubs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Begins Mobile-First Indexing, Using Mobile Content For All Search Rankings… Apple News Drives Significant Traffic for Some Publishers, But Measurement Remains Iffy… The Economist Turns to LinkedIn over Pinterest and Tumblr…

Street Fight Daily: Brands Leverage Apple Search Ads, Yelp Struggles Internationally

Joseph Zappa

Street Fight Daily: Brands Leverage Apple Search Ads, Yelp Struggles Internationally

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Brands Are Already Targeting Their Competitors with Apple Search Ads… Yelp, Struggling Internationally, Lays Off 175 In Sales and Marketing… Foursquare Licenses Drawbridge’s Cross-Device Identity Data for Location Intelligence…

Street Fight Daily: Uber Redesigns App to Facilitate Location-Sharing, Yext Launches Developer Platform

Joseph Zappa

Street Fight Daily: Uber Redesigns App to Facilitate Location-Sharing, Yext Launches Developer Platform

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Redesigns App to Streamline Ride Ordering, Facilitate Location-Sharing… Yext Launches a Developer Platform for Its Location Database Technology… Facebook Shares Sink as Company Announces Ad Revenue Growth Likely to Slow…

Street Fight Daily: Instagram Adds Tags for Shopping, Twitter Boosts Chatbot Game for Brands

Joseph Zappa

Street Fight Daily: Instagram Adds Tags for Shopping, Twitter Boosts Chatbot Game for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Tests Product Tagging Feature to See If It Can Drive Purchases… Twitter Offers Brands Customer Service Chatbots to Use in Direct Messages… IBM Acquires Dialogue-Based Shopper Platform…