Joseph Zappa | Street Fight - Part 31

Street Fight Daily: Majority of Consumers Will Pay for Same-Day Delivery, Google Expands Waze

Joseph Zappa

Street Fight Daily: Majority of Consumers Will Pay for Same-Day Delivery, Google Expands Waze

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Most U.S. Digital Buyers Would Pay for Same-Day Delivery — If They Need It… Google Quietly Expands Ride-Sharing Service… Chute Launches Service for Brands to Find and Manage Influencers…

Street Fight Daily: Google Expands Free Measurement Tech, Social Gains More of Marketers’ Budgets

Joseph Zappa

Street Fight Daily: Google Expands Free Measurement Tech, Social Gains More of Marketers’ Budgets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Expands Free Measurement Tech for Its Marketing Cloud… Yext Integrates with Uber as Local On-Demand Becomes More Ubiquitous… Social, Not Search, Gaining More of Marketers’ Budgets….

Street Fight Daily: Amazon Eats Up Warehouse Brand Market, Figures on AMP’s Progress

Joseph Zappa

Street Fight Daily: Amazon Eats Up Warehouse Brand Market, Figures on AMP’s Progress

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime May Be Cannibalizing Traditional Warehouse Brands’ Customer Pool… Need for Speed: Google Shares Its Progress on AMP… How Millenial Journalists Are Unraveling Local News for their Peers…

Street Fight Daily: Google Ups In-Store Attribution Efforts, Twitter Considers Takeover

Joseph Zappa

Street Fight Daily: Google Ups In-Store Attribution Efforts, Twitter Considers Takeover

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Store Visits to Google Display Network, Debuts Cross-Device Retargeting… Twitter is Said to Be Discussing a Possible Takeover… The Biggest Problem with Snapchat’s Geofilter Product

Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing

Joseph Zappa

Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Native Ads to Brands on Audience Platform… GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good… This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts…

Street Fight Daily: Mobile Paid Search Rising Fast, Facebook Rolls Out New Ad Measurement Tools

Joseph Zappa

Street Fight Daily: Mobile Paid Search Rising Fast, Facebook Rolls Out New Ad Measurement Tools

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Smartphones Take Over Paid Search… Facebook is Rolling Out a Handful of New Measurement Tools for Advertisers… Mobile Data Marketplace Creates Direct Path from App to Dollars…

Street Fight Daily: Salesforce Brings AI to the CRM Masses, Yelp Courts Developers with New Program

Joseph Zappa

Street Fight Daily: Salesforce Brings AI to the CRM Masses, Yelp Courts Developers with New Program

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Brings AI to the CRM Masses with New System, Einstein… Marketers Are Getting the Snapchat Targeting Data They Want. Will It Scare Off Users?… Google Trips App Helps Plan Personalized Travel…

Street Fight Daily: Lyft Foresees All-Robotic Fleet by 2021, Oracle Launches Chatbot Dev Platform

Joseph Zappa

Street Fight Daily: Lyft Foresees All-Robotic Fleet by 2021, Oracle Launches Chatbot Dev Platform

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Says Robots Will Drive Most of its Cars by 2021… Oracle Launches a Chatbot Development Platform… How Tech Companies Disrupted Silicon Valley’s Restaurant Scene…

Street Fight Daily: Instagram Boosts Ads for Brands, Google Acquires Urban Engines for Maps

Joseph Zappa

Street Fight Daily: Instagram Boosts Ads for Brands, Google Acquires Urban Engines for Maps

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram’s Deems Its Brand-Focused, Call-to-Action Ads Work in Progress… Google Acquires Urban Engines to Bolster Location-Based Analytics… Data-Driven Marketing is Driving More Revenues…

Street Fight Daily: Instacart Aims for Positive Cash Flow, Google Drives App Installs

Joseph Zappa

Street Fight Daily: Instacart Aims for Positive Cash Flow, Google Drives App Installs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instacart Looks to Build an Empire with Promoted Ad Business… Google’s App Ad Business Drivers Billion Installs in Last Four Months… Ads Help Businesses Stay Afloat, But Slows Load Times End Web Visits…

Street Fight Daily: Inside the Self-Driving Uber Experience, Billy Penn’s Sister Site Launches

Joseph Zappa

Street Fight Daily: Inside the Self-Driving Uber Experience, Billy Penn’s Sister Site Launches

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Starts Self-Driving Car Pickups in Pittsburgh: Here’s a Peek Into the Experience… The Incline, Billy Penn’s New Sister Site, Launches in Pittsburgh… Amazon’s Echo Is Finally Being Released in the UK and Germany…

Street Fight Daily: Google Data Supports Mobile-First Ads, Brands Infiltrate iMessage

Joseph Zappa

Street Fight Daily: Google Data Supports Mobile-First Ads, Brands Infiltrate iMessage

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Mobile User Data Shines Light on Consumer Purchasing Habits… As Apple Opens iMessage Store, Brands from Burger King to Betty Boop Want In… Verizon Buys Connected Lighting Company, Adding More Location Capability…

Street Fight Daily: E-Commerce’s Toll on SMB Retail and Delivery, Digitizing Local Marketing

Joseph Zappa

Street Fight Daily: E-Commerce’s Toll on SMB Retail and Delivery, Digitizing Local Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How E-Commerce Disrupts Small-Town Delivery Services and Retailers… Digitizing Traditional Marketing Methods to Compete in Local Search… Sulky New Media Still Clings to Old Media for Cash…

Street Fight Daily: Amazon Warehouses Spreading Rapidly, Google Adds More Ride Services to Maps

Joseph Zappa

Street Fight Daily: Amazon Warehouses Spreading Rapidly, Google Adds More Ride Services to Maps

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Amazon Data From Wall Street Should Terrify All Retail Stores in the US… Google Adds Lyft and Gett to Taxi Options on Maps… How Publishers Can Help Brands Navigate the Content Marketing Crossroads…