Joseph Zappa | Street Fight - Part 28

Street Fight Daily: How Brands Fare on Snapchat, Facebook Reaches Out to Local Newsrooms

Joseph Zappa

Street Fight Daily: How Brands Fare on Snapchat, Facebook Reaches Out to Local Newsrooms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report from Snaplytics Breaks Down How Brands Fare on Snapchat… Facebook is Beginning to Reach Out to Local Newsrooms… Google Maps Adds Feature Allowing Users to Plan and Share Itineraries…

Street Fight Daily: Amazon Disrupts Retail in Seattle, Oracle Makes IoT Data Actionable

Joseph Zappa

Street Fight Daily: Amazon Disrupts Retail in Seattle, Oracle Makes IoT Data Actionable

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Living Lab: Reimagining Retail on Seattle’s Streets… Oracle Launches Apps to Surface Predictions and Insights from IoT Sensor Data… Using Data to One-Up the Competition…

Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit

Joseph Zappa

Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Stock Plunges After Sales Outlook Misses Mark, But Local Ad Accounts Grow… Facebook Agrees to Audit of Its Metrics Following Data Controversy… Lyft Has Hired the Head of Google Street View to Lead Its Mapping Team…

Street Fight Daily: Facebook Looms Over Snap IPO, Inside a Local Publisher’s Rise

Joseph Zappa

Street Fight Daily: Facebook Looms Over Snap IPO, Inside a Local Publisher’s Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A Rival’s Shadow Looms Over Snapchat IPO… How Local Publisher Technically Media Is Diversifying Its Business with a Community Focus… Marketo CEO on the Company’s Big Plans to Take On Big Marketing Clouds…

Street Fight Daily: Facebook Gets Lift from Mobile, Businesses’ Dependence on Data Grows

Joseph Zappa

Street Fight Daily: Facebook Gets Lift from Mobile, Businesses’ Dependence on Data Grows

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads Generated About 84% of Facebook’s 2016 Revenue… Data Becomes ‘Pillar’ of Advertising in 2017… 5 Things Brick-and-Mortars Need to Know About the On-Demand Economy…

Street Fight Daily: Amazon Invests in Shipping and Delivery, Inside Millennial Marketing

Joseph Zappa

Street Fight Daily: Amazon Invests in Shipping and Delivery, Inside Millennial Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Plans First Air Cargo Hub… Millenial Shoppers Have an Affinity for Mobile and In-Store Digital Shopping… Uber Partners with Daimler in a Step Toward a Driverless Future…

Street Fight Daily: Walmart Ups Delivery Game, Small Businesses Rely on Antiquated Tech

Joseph Zappa

Street Fight Daily: Walmart Ups Delivery Game, Small Businesses Rely on Antiquated Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Launches Free 2-Day Shipping on Purchases of $35 or More… Survey: Small Businesses Have a Long Way to Go on Digital Strategies… Marketers’ Data Priorities Shift from ‘Collection’ to ‘Value’…

Street Fight Daily: Signpost Brings AI-Driven Ads to Facebook, Snap to File Publicly for IPO This Week

Joseph Zappa

Street Fight Daily: Signpost Brings AI-Driven Ads to Facebook, Snap to File Publicly for IPO This Week

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Signpost Integrates AI Tech with Facebook for More Effective Advertising… Snap Plans to File Publicly for Its Much-Awaited IPO This Week… How Automakers Are Cashing in on Connected Cars…

Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential

Joseph Zappa

Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Technology Likely to See Widespread Consolidation in 2017… Snapchat’s Ad Platform is Growing Quickly, But Will It Ever Reach Facebook’s Heights?… Google Parent Alphabet Finds New Growth Beyond Search…

Street Fight Daily: Social Platforms Bring Pubs Limited Cash, GM Enables In-Car Data with New SDK

Joseph Zappa

Street Fight Daily: Social Platforms Bring Pubs Limited Cash, GM Enables In-Car Data with New SDK

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deals with Facebook and Snapchat Are Popular, But They’re Not Big Money-Makers… GM’s New SDK for In-Car Infotainment Apps Offers Access to Nearly 400 Data Points… For Retail, the Next Big Tech-Driven Shakeup is Organizational…

Street Fight Daily: Voice Assistant Sales to Skyrocket, Alibaba Local Commerce App Raises $1.1 Billion

Joseph Zappa

Street Fight Daily: Voice Assistant Sales to Skyrocket, Alibaba Local Commerce App Raises $1.1 Billion

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 25 Million More Voice Assistants Coming This Year; Google, Amazon Dominate… Alibaba’s Local Commerce Platform, Koubei, Raises $1.1 Billion… Crate and Barrel COO Talks Bucking Brick-and-Mortar Trends…

Street Fight Daily: Google Builds Cloud-Based Measurement Service, Uber Nabs Google Search Exec

Joseph Zappa

Street Fight Daily: Google Builds Cloud-Based Measurement Service, Uber Nabs Google Search Exec

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Building a Cloud-Based Measurement Service for Advertisers… Uber Hires Google’s Former Head of Search, Stoking a Rivalry… Retailers Turn to Silicon Valley to Lure Customers…

Street Fight Daily: SMBs to Ramp Up Digital Marketing, Snap Adds Ad Targeting Based on Third-Party Data

Joseph Zappa

Street Fight Daily: SMBs to Ramp Up Digital Marketing, Snap Adds Ad Targeting Based on Third-Party Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Driving Marketing Spend Among SMBs… Snapchat to Enable Offline Purchase Ad Targeting… Marketing-Mix Modeling: A Road of Missed Opportunities for Brands…