Joseph Zappa | Street Fight - Part 28

Street Fight Daily: Inside Food Delivery Economics, Tricky Ad Equation for Snap and Instagram

Joseph Zappa

Street Fight Daily: Inside Food Delivery Economics, Tricky Ad Equation for Snap and Instagram

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside the Brutal Economics of Food Delivery… Snapchat and Instagram’s Young Audiences Rarely Notice Ads on Platform… Facebook Kills Off Exact Location Sharing in Nearby Friends, Adds ‘Wave’…

Street Fight Daily: where Location-Based Marketing Is Headed, Uber Ends Self-Driving Ops in SF

Joseph Zappa

Street Fight Daily: where Location-Based Marketing Is Headed, Uber Ends Self-Driving Ops in SF

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Location-Based Marketing Will Evolve in 2017… Uber Ends Self-Driving Car Test in San Francisco… Brands and Publishers Use Facebook Messenger to Boost PR and Sales…

Street Fight Daily: Amazon’s Ad Tech Strategy, 7-Eleven Beats Tech Giants on Drone Delivery

Joseph Zappa

Street Fight Daily: Amazon’s Ad Tech Strategy, 7-Eleven Beats Tech Giants on Drone Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A Briefing with Amazon, Ad Tech’s Dark Horse… 7-Eleven Beats Google and Amazon to First Regular Commercial Drone Delivery Service… Mobile is the Key to Extraordinary Brand Experiences…

Street Fight: Uber’s Q3 Losses ‘Eye-Popping’, Snap Makes Moves on Ad Tech

Joseph Zappa

Street Fight: Uber’s Q3 Losses ‘Eye-Popping’, Snap Makes Moves on Ad Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s Loss Exceeds $800M in Third Quarter on $1.7B Net Revenue… With Acquihire of Flite, Snapchat Looks to Boost Ad Tech Capabilities… Small Business Owners Pessimistic About Holidays but Hopeful for 2017…

Street Fight Daily: Google’s Mobile-First Index, Mobile Marketing to Millennials

Joseph Zappa

Street Fight Daily: Google’s Mobile-First Index, Mobile Marketing to Millennials

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Case Study: Some Potential Sticking Points with Google’s Mobile-First Index… Report: Millenials, Gen-Zers, And Brick-and-Mortar Retail… Uber’s Clash with Regulators Moves to Self-Driving Cars…

Street Fight Daily: Retailers Try Google’s Promoted Places, GrubHub’s Social Strategy

Joseph Zappa

Street Fight Daily: Retailers Try Google’s Promoted Places, GrubHub’s Social Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retailers Test Out Google Maps Promoted Places Ads… 65% of Connected Device Owners Are Open To IoT Advertising… With Digital Revolution, Expectations for Marketers Shift Toward Revenue Generation…

Street Fight Daily: Microsoft Partners With Here, Uber Self-Driving Ops in SF Halted

Joseph Zappa

Street Fight Daily: Microsoft Partners With Here, Uber Self-Driving Ops in SF Halted

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here and Microsoft Expand Mapping Deal, Expanding Into Connected Car Data… California DMV Orders Uber to Stop Operating Its Self-Driving Cars In SF… Google’s Share of Referrals to Publishers Drops Significantly…

Street Fight Daily: Foursquare and Nielsen Team Up on Attribution, Moz Local Partners with Yelp

Joseph Zappa

Street Fight Daily: Foursquare and Nielsen Team Up on Attribution, Moz Local Partners with Yelp

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare, Nielsen Team Up to Map Digital Ads to In-Store Visits… Moz Local Offers New Capabilities in Partnership with Yelp… Facebook’s Latest Measurement Error Irks Marketers…

Street Fight Daily: Lyft’s Impact on Hyperlocal Commerce, Facebook’s Ad-Counting Troubles Persist

Joseph Zappa

Street Fight Daily: Lyft’s Impact on Hyperlocal Commerce, Facebook’s Ad-Counting Troubles Persist

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Touts Its Benefits for Hyperlocal Commerce… Facebook Reports New Issues with Ad-Counting Tools… In Smart Home Race, Microsoft, Google, Amazon Vie to Be ‘Hub of Everything You Do Online’ …

Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void

Joseph Zappa

Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Capitalizes on Shopper Data, Collaborates with In-House Brands On Programmatic… Attempting To Fill A Local News Void, ProPublica Launches Illinois Unit… Major Retailer Leverages Social To Score During Holiday Season…

Street Fight Daily: Twitter Struggles with Publishers, Retail Marketing and Measurement

Joseph Zappa

Street Fight Daily: Twitter Struggles with Publishers, Retail Marketing and Measurement

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Falling Behind Snapchat and Facebook, Twitter Struggles to Attract Publishers… How Retail Marketing Changes As Measurement Tools Improve… Where the Digital Dollars Have Gone: How 15 Major Media Companies Have Invested in Digital…

Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution

Joseph Zappa

Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Acquires Rival Host Europe Group for $1.79 Billion… How Foursquare Leverages Location for Attribution… Don’t Expect To See Amazon’s Checkout-Free Grocery Store Mirrored by Local Retailers Anytime Soon…

Street Fight: Amazon’s First Physical Grocery Store, Beacon Companies Pivot Toward Attribution

Joseph Zappa

Street Fight: Amazon’s First Physical Grocery Store, Beacon Companies Pivot Toward Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s New Grocery Store Is Missing One of the Most Important Things About Its Business… Beacon Companies Pivot Toward Attribution As Acquirers Come A-Knocking… Mobile Ad Growth Propels Glispa, a Mobile Marketing / AdTech Company, to New Heights…

Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech

Joseph Zappa

Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up To 200 Percent… What Advertising Companies Are Doing to Capitalize on Voice Tech… Quality, Transparency of Location Data Top Concerns for Marketers…

Street Fight Daily: Apple Taps Drones to Improve Maps Data, Brands Leverage Apps for Loyalty

Joseph Zappa

Street Fight Daily: Apple Taps Drones to Improve Maps Data, Brands Leverage Apps for Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Said to Fly Drones to Improve Maps Data and Catch Google… How Brands Are Leveraging Their Apps to Provide Value, Maintain Loyalty… Instagram to Overtake Twitter as Marketing Channel…

Street Fight Daily: Business Discovery in the Voice Search Age, Mobile ROI Eludes Marketers

Joseph Zappa

Street Fight Daily: Business Discovery in the Voice Search Age, Mobile ROI Eludes Marketers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… SEO’s Path Forward in the Age of Google Assistant, Home, and Amazon Echo… 67% of Marketers Can’t Measure Mobile ROI… Among Marketers, IoT Is Seen as Critical Emerging Technology…

Street Fight Daily: Meal Kits Cut Into Local Supermarket Spending, Tracking Google’s Shift to Mobile-First

Joseph Zappa

Street Fight Daily: Meal Kits Cut Into Local Supermarket Spending, Tracking Google’s Shift to Mobile-First

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Popularity of Meal Kits Sees Steady Rise, Cutting Into Supermarket Spending… Google’s Shift to Mobile-First: Mobile Moments That Matter… Gett Secures $100M Loan from Sberbank to Expand Its On-Demand Ride Service…