Street Fight Daily: GDPR Is Here and Complaints Are Being Filed, How Not to Handle Reviews

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Tech Giants Face First GDPR Complaints Over ‘Forced Consent’ (TechCrunch)
Europe’s new privacy framework, the General Data Protection Regulation (GDPR), is now being applied—and long-time Facebook privacy critic, Max Schrems, has wasted no time in filing four complaints relating to consent policies at Facebook, Instagram, WhatsApp, and Google. WSJ: U.S. websites go dark in Europe; Quartz: What it’s now like to use the Web in Europe

How Not to Respond to Reviews: 10 Common Pitfalls (Street Fight)
Damian Rollison: Contrary to the popular saying, all publicity isn’t good publicity. It’s quite possible to go about review response in a way that does more harm than good. Listed below are 10 common practices that won’t do your business any favors and are arguably worse than no response at all.

Google Confirms Feed Ads Are a Test (VentureBeat)
Google is testing a new ad placement: Ad cards right in the Google Feed. The Google Feed cards look like all the rest, except for a small green “Ad” badge in the bottom left-hand corner.

Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture (Street Fight)
“I think that culture is one of the few problems that you have to address before they’re problems,” says TechStars co-founder and co-CEO David Brown. “If you’re struggling to figure out how to grow sales, you can wait until sales are in trouble and still turn it around. But if you wait until you’re in trouble with culture, it’s really hard to turn that boat.”

LBMA Podcast: Gimbal & Drawbridge, Brightcodes, Wirecard & Garmin (Street Fight)
On this week’s Location-Based Marketing association podcast: Phunware +, Dstillery teams up with Captivate, Gimbal buys Drawbridge, Brightcodes, Wirecard + Garmin, Ericsson Emodo, Sao Paulo’s Yellow Line, Circle K goes Coke, Locomizer patent.

Namogoo Releases 2018 Online Consumer Behavior Study (MediaPost)
Technology has dramatically changed the online experience for consumers, and, along with this, digital platforms continue reshaping the way consumers interact and engage with each other, as well as with online brands. This new reality has made capturing consumer business and loyalty a bigger challenge than ever for eCommerce brands.

Snap Launches an Accelerator to Try to Invest in Next Big Media Biz (Recode)
The new accelerator, which Snap has named “Yellow,” will invest $150,000 into 10 different creators or startups beginning this fall.

Publicis Unveils Long-Awaited Details on New AI Platform Marcel (Fast Company)
When Publicis Groupe CEO Arthur Sedoun announced in May 2017 that his global advertising holding company would be creating an AI platform called Marcel to not only fundamentally change his business, but the entire creative ad industry as well, he got a lot of attention.

YouTube Brings Its Messaging Feature to the Web (Verge)
Because we have not yet reached peak messaging on Google products, YouTube is now bringing its previously mobile-only messaging feature to the web.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]