Street Fight Daily: Programmatic Comes to Audio, Publishers See Increase in Direct Traffic

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

DoubleClick Bid Manager Opens Up Digital Audio Ad Buying Globally (Marketing Land)
As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. 

Mobile App Header Bidding Expands Monetization Opportunities for Publishers (Street Fight)
Increases in impression volume and ad spending on mobile devices are changing the monetization opportunities available to mobile app developers, according to a new report released by the publisher-focused sell-side platform PubMatic.

In the Post-Facebook Era, Publishers See Rise in Direct Traffic (Digiday)
After scrambling to distribute their articles as widely as possible, publishers have been trying to wrest control back from the tech giants Google and Facebook and get people to come directly to their sites.

Customer Feedback: Authenticity as the Final Frontier (Street Fight)
Artem Risukhin: Coherent feedback cuts the distance between a company and its audience. But all that is compromised when paid reviews and rigged ratings enter the scene. Authenticity therefore remains the final frontier for marketing and client-oriented strategies.

Verve Snaps Up Receptiv (AdExchanger)
Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of in-app video ad vendor Receptiv (formerly MediaBrix).

Leveraging Mobile Email Key to Multichannel Engagement (MediaPost)
While email remains a desktop-dominated business, mobile is catching up quickly. In the first quarter of the year, smartphones generated more than 35% of all email-driven revenue—and half of all email-driven orders—per a new report from Yes Lifecycle Marketing (YLM).

Microsoft Is Now More Valuable Than Google (Verge)
Microsoft has passed Google (Alphabet) in market valuation for the first time in three years. Microsoft is now valued at $753 billion, while Alphabet (Google’s parent company) is valued at $739 billion.

Uber’s European Rival Taxify Raises $175 Million (TechCrunch)
There’s a new unicorn in the global ride-hailing space after Taxify, a startup born in Estonia that does battle with Uber across Europe and Africa, closed $175 million in new funding that takes it valuation to the $1 billion mark.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]