As access to venture capital funding softens within the startup community, it’s becoming even more important for hyperlocal firms to think more strategically about how they’ll fund their great ideas. Here, several top VCs talk about the groundwork that founders need to do to make their funding goals a reality in 2016.
Pushing back against a shifting tide and changing consumer behavior won’t be easy, but executives at in-store digital marketing technology provider Swirl believe they can change the way consumers shop. Hilmi Ozguc, Swirl’s CEO, says the key will be arming physical retailers with the same datasets as e-commerce giants.
“It’s no secret that today’s retail landscape has shifted from ‘shopping efficiency’ to experiential. Customers want and expect elevated treatment from their brands. Specifically, brands that they frequent,” says the company’s SVP for direct to consumer, John Hazen.
Uber-style apps for children face an uphill battle, in part because trust isn’t something the on-demand economy is known for and people aren’t as willing to entrust their children with a stranger as they are their laundry or their take-out. But creative solutions abound.
When brick-and-mortar businesses have a surplus of inventory, they have a few options. For local merchants, deal-posting sites that use hyperlocal technology to target nearby consumers in real-time are becoming a popular solution.
One theory among local agencies is brick-and-mortar merchants haven’t been as successful with paid search because they aren’t taking advantage of location targeting capabilities. Here are eight way that local merchants can take better advantage of location in these campaigns.
The restaurant industry may be better positioned to take advantage of big data than almost any other vertical. Here are six examples of data platforms that restaurants can use for both sales and service optimization.
Consumers are increasingly going online to research local services and products, but for very small businesses (VSBs), this trend is becoming a problem. Fifty-nine percent of VSBs still don’t have websites, with owners often citing perceived cost and lack of technical expertise as reasons why they haven’t made their way online. For business owners who […]
Most merchants think they’re reaching a targeted demographic when they advertise on neighborhood blogs or run geofencing campaigns, but a new type of hyperlocal marketing platform is taking consumer targeting one step further and giving merchants an organic way to connect with consumers who are primed and ready to convert.
When local merchants turn online reviews into marketing collateral, posted on their websites, social media, or in print, they’re likely to encourage other positive reviews and also influence sales. Here are five examples of ways that merchants can leverage these reviews.