5 Strategies for SMBs Looking to Leverage Wearable Tech

Apple Inc. Reveals Bigger-Screen iPhones Alongside Wearables

Although global companies are on the front lines of the wearables movement, taking advantage of things like Apple Watch for mobile payments and Google Glass for customer service, SMBs are taking a more reserved approach. Here are five strategies for SMBs that are interested in utilizing wearable technology…

What Programmatic Advertising Means for Local Media

Programmatic advertising

Street Fight caught up with Frost Prioleau, chief executive officer at Simplifi, a Dallas-based programmatic advertising platform that specializes in localized campaigns, to talk about what programmatic advertising means for local marketers…

5 Tools for Generating Personalized Video Ads

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Hyperlocal technology is enabling businesses to go beyond the 30-second television spots most consumers are used to seeing, with personalized online videos ads that can be targeted by customer location and demographic to drive conversions and new acquisitions. Here are five online video advertising platforms that businesses of all sizes can try…

5 Tools for Publishing Product Inventory on Social Media

Social media

Small business owners are pulling out all the stops to drive traffic to their social media pages, but many aren’t giving enough thought as to what happens once people have agreed to “like” or “follow” their businesses online. Here are five tools that businesses can try to spur further engagement…

7 Strategies for Improving Mobile Coupon Redemption Rates

coupons

As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. Here are seven strategies for improving performance that marketers should consider…

6 Tools for Location-Based Lead Generation

Google_Pin_location

Customers are out there, and now hyperlocal technology is making it easier for businesses to find them. Nearly three-quarters of the small and medium-sized businesses surveyed by Business.com said they participated in lead generation practices, and 50% of these marketers said they plan to increase their lead generation spending in the coming year…

6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

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Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign than on whether the right audience is being targeted. In many cases, it’s up to hyperlocal vendors to educate SMB clients about the possibilities in mobile audience targeting. Here are six takeaways that vendors should focus on in those discussions…