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6 Strategies for Creating an Effective Email Newsletter

No Comments 02 September 2014 by

Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren't being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns...

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Features

inMarket Aims to Justify the Buzz Around Beacons

No Comments 28 August 2014 by

Beacons tend to work better in location that shoppers visit frequently, such as grocery stores, said inMarket CEO and cofounder Todd Dipaola. “The key is the timing. The digital ad is being helpful at that perfect moment when I’m deciding what I want to buy.”

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6 Ways to Use Location Analytics Data in Retail Design

No Comments 27 August 2014 by

Hyperlocal vendors are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed altogether...

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Hyperlocal Chat App Yik Yak Bets Big On Anonymity

No Comments 26 August 2014 by

Atlanta-based Yik Yak finds itself at the center of one of the quickest growing and most divisive trends in social media: anonymity. The company, which raised $10 million in June, has developed an app that serves as a local chat room where users can post whatever they want anonymously...

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These Local Tech Founders Cashed In — Here’s Where They Are Now

No Comments 21 August 2014 by

Golden handcuffs hurt less than real ones, but most entrepreneurs flee an acquirer as soon as the oft-required two year stint runs out. Street Fight took a look at some of the local tech entrepreneurs who sold out in recent years to see where they are now...

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6 Demand-Based Pricing Platforms for Restaurants

2 Comments 19 August 2014 by

With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing...

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Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud

2 Comments 18 August 2014 by

Reports suggest that more than half of the the available mobile inventory that includes location data is incorrect. Tom Phillips, chief executive at Dstillery and an early whistleblower of online advertising fraud, says false location data in the mobile advertising industry poses as great of a threat to marketers as fraudulent traffic on the web...

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7 Strategies for Better Text Message Marketing

No Comments 18 August 2014 by

Thirty-eight percent of businesses use SMS/MMS for marketing, according to a 2013 survey by StrongMail, versus 20% that use mobile push notifications. Here are seven strategies that merchants can use to reinvigorate their text message marketing campaigns...

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6 Real-World CRM Tools for Merchants

1 Comment 13 August 2014 by

Retailers with brick-and-mortar stores are struggling to compete with e-commerce giants like Amazon, but the fight will never be fair as long as online-only outposts have access to superior tools for managing their customer relationships and offering personalized product recommendations. Here are six real-world CRM tools that retailers are using to level the playing field...

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Features

Services Join Products in Goodzer’s Local Marketing Platform

No Comments 12 August 2014 by

Goodzer has been making it easy for consumers to find products in local stores since launching in 2011. Soon the company will be doing the same with services. Last month Goodzer announced that it is adding “enhanced local services content” to its database of more than 2.5 billion products. The addition expands the company’s number of locations from 500,000 to 2.5 million...

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