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Features

These Local Tech Founders Cashed In — Here’s Where They Are Now

No Comments 21 August 2014 by

Golden handcuffs hurt less than real ones, but most entrepreneurs flee an acquirer as soon as the oft-required two year stint runs out. Street Fight took a look at some of the local tech entrepreneurs who sold out in recent years to see where they are now...

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6 Demand-Based Pricing Platforms for Restaurants

2 Comments 19 August 2014 by

With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing...

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Fraud

Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud

2 Comments 18 August 2014 by

Reports suggest that more than half of the the available mobile inventory that includes location data is incorrect. Tom Phillips, chief executive at Dstillery and an early whistleblower of online advertising fraud, says false location data in the mobile advertising industry poses as great of a threat to marketers as fraudulent traffic on the web...

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7 Strategies for Better Text Message Marketing

No Comments 18 August 2014 by

Thirty-eight percent of businesses use SMS/MMS for marketing, according to a 2013 survey by StrongMail, versus 20% that use mobile push notifications. Here are seven strategies that merchants can use to reinvigorate their text message marketing campaigns...

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6 Real-World CRM Tools for Merchants

1 Comment 13 August 2014 by

Retailers with brick-and-mortar stores are struggling to compete with e-commerce giants like Amazon, but the fight will never be fair as long as online-only outposts have access to superior tools for managing their customer relationships and offering personalized product recommendations. Here are six real-world CRM tools that retailers are using to level the playing field...

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Features

Services Join Products in Goodzer’s Local Marketing Platform

No Comments 12 August 2014 by

Goodzer has been making it easy for consumers to find products in local stores since launching in 2011. Soon the company will be doing the same with services. Last month Goodzer announced that it is adding “enhanced local services content” to its database of more than 2.5 billion products. The addition expands the company’s number of locations from 500,000 to 2.5 million...

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6 Marketing Strategies for National Retailers Managing Local Outlets

No Comments 11 August 2014 by

National retailers have access to expertise, money, and boatloads of data-driven marketing tools, but that doesn’t necessarily mean they’ve got it all figured out when it comes to local marketing. One-quarter of national brands say they’re unable to track ROI at the local level, and 33.8% aren’t even investing in local marketing. Here are six strategies that national brands should consider...

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Features

5 Pet Sitting Marketplaces in the ‘Sharing Economy’

No Comments 06 August 2014 by

Americans spent more than $55 billion on their pets in 2013, and a number of hyperlocal startups are looking to capture that puppy fever by creating local marketplaces where pet owners are matched up with people who are willing to take care of their pups while they’re out of town. Here are five hyperlocal pet sitting marketplaces getting in on the action...

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Email

8 Ways to Collect More Customer Email Addresses

1 Comment 05 August 2014 by

The desire to add more subscribers to email marketing lists is nearly universal, and the average merchant hopes to increase his or her email list by 28% this year. Here are eight strategies that businesses should consider for collecting more customer email addresses...

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Outdoor Advertising, a Media Anomaly, Knocks on the Digital Door

No Comments 31 July 2014 by

Billboards, like most things in our lives, are getting smarter. A report released this morning by PQ Media estimates that digital out-of-home advertising in the U.S. generated $2.37 billion last year, or 32% of the $7.4 billion of the total outdoor advertising market...

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