Consumers are increasingly going online to research local services and products, but for very small businesses (VSBs), this trend is becoming a problem. Fifty-nine percent of VSBs still don’t have websites, with owners often citing perceived cost and lack of technical expertise as reasons why they haven’t made their way online. For business owners who […]
Most merchants think they’re reaching a targeted demographic when they advertise on neighborhood blogs or run geofencing campaigns, but a new type of hyperlocal marketing platform is taking consumer targeting one step further and giving merchants an organic way to connect with consumers who are primed and ready to convert.
When local merchants turn online reviews into marketing collateral, posted on their websites, social media, or in print, they’re likely to encourage other positive reviews and also influence sales. Here are five examples of ways that merchants can leverage these reviews.
“Our goal is to concentrate on how we can engage better through mobile and video — quality content that people want to engage with is the measuring stick,” says Jordan Roorda. “It’s a complete change with how ‘success’ is measured, it’s like giving a thoughtful present, not a gift card.”
Building a sustainable stream of revenue has proven to be harder than building a piece of hardware that detects nearby smartphones. In order for this burgeoning vertical to flourish, beacon vendors need to find a monetization strategy that makes sense.
“Traditional media has national reach because if something has a big enough dollar sign next to it, it will get covered,” Streetwise Media’s Reid Snyder said. “We have national reach because we have this narrow and deep knowledge of local markets.”
A strong brand strategy is the foundation of a winning launch, even though developing the strategy can increase the time it takes to get a new product to market. Here are eight brand development strategies for hyperlocal vendors, from founders and executives who’ve been in the trenches themselves.
In communities around the country, small business owners are considered local influencers. And rather than go it alone with their local marketing campaigns, some of these merchants are finding success by partnering with peers and implementing new cross-promotional marketing strategies.
Hyperlocal vendors are increasingly marketing their high-tech loyalty programs at small and mid-size businesses, with easier ways for business owners to deliver loyalty rewards based on data captured through the point-of-sale. Here are seven ways merchants can use purchasing behaviors to offer more relevant rewards.
While dialing 911 is the correct response when major emergencies occur, it isn’t always appropriate for lesser events, like flat tires or minor medical injuries. For events that are urgent but not life-threatening, a host of specialty on-demand apps are looking to fill the void.