7 Strategies for Growing Online-to-Offline Conversions

Detail of a man shopping in a supermarket

It’s no secret that mobile activities are driving traffic to brick-and-mortar businesses. However, the majority of national retailers, brands, and even local merchants still have no idea how well their digital marketing initiates convert…

What Programmatic Advertising Means for Local Media

Programmatic advertising

Street Fight caught up with Frost Prioleau, chief executive officer at Simplifi, a Dallas-based programmatic advertising platform that specializes in localized campaigns, to talk about what programmatic advertising means for local marketers…

5 Tools for Generating Personalized Video Ads

Movie player icon video

Hyperlocal technology is enabling businesses to go beyond the 30-second television spots most consumers are used to seeing, with personalized online videos ads that can be targeted by customer location and demographic to drive conversions and new acquisitions. Here are five online video advertising platforms that businesses of all sizes can try…

5 Tools for Publishing Product Inventory on Social Media

Social media

Small business owners are pulling out all the stops to drive traffic to their social media pages, but many aren’t giving enough thought as to what happens once people have agreed to “like” or “follow” their businesses online. Here are five tools that businesses can try to spur further engagement…

7 Strategies for Improving Mobile Coupon Redemption Rates

coupons

As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. Here are seven strategies for improving performance that marketers should consider…