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Features

Microsoft Research Project Tells You What a Neighborhood Is Thinking

No Comments 16 April 2014 by

HereHere, which launched earlier this year, profiles the 42 neighborhoods in New York City by collecting publicly available 311 data to reveal the most talked-about issues in the boroughs. By entering their zip code, a user can interact with an animated map displaying the neighborhood's statuses, seeing updates like "delighted" or "uncomfortable."

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7 Tools for Re-activating Dormant Customers

1 Comment 15 April 2014 by

The cost of acquiring a new customer is five times higher than the cost to keep an existing one, which is one of the reasons why businesses of all sizes are beefing up their loyalty programs and using social media to keep fans engaged. But what about customers who’ve fallen off the bandwagon — those whose accounts have gone dormant after not coming in for a period of weeks or months?

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6 Strategies for Maximizing the Effects of Pay-Per-Call Campaigns

No Comments 14 April 2014 by

Pay-per-call campaigns may not be sexy, but they have proven to be extremely effective for both small businesses and large multi-location organizations. Particularly in “high-value categories” like professional services, home services, travel, insurance, and automotive, phone leads can be more valuable than online clicks or impressions. Here are six strategies that merchants should utilize to maximize the effects of their pay-per-call campaigns...

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6 Strategies for Measuring the Impact of In-Store Messaging

1 Comment 08 April 2014 by

By 2016, mobile is expected to have a $327 billion influence on in-store sales, but many of the merchants who utilize these hyperlocal technologies are having difficulty determining the true ROI of their campaigns. Here are six strategies for businesses to measure the impact of their in-store messaging campaigns...

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5 Platforms to Send Consumers Visit-Triggered Mobile Surveys

2 Comments 01 April 2014 by

The customer satisfaction surveys that most people are used to seeing on tabletops and cash wraps are undergoing an upgrade as hyperlocal vendors add location-based features to aid in the data collection process. “Intercept-style” surveys can be sent to customers at key moments in the purchasing process, like when they arrive at a store or after they’ve made a purchase...

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6 Ways to Use Local Booking Platforms for Marketing

1 Comment 31 March 2014 by

When used strategically, hyperlocal booking platforms can do more for a business than just help schedule services and manage client appointments. In many cases, merchants with online booking portals are able to rely on these products for customer acquisition and retention, as well...

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Features

How One Startup Uses Carrier Data For Real-World Analytics

No Comments 26 March 2014 by

For the most part, in-store tracking startups rely on a device in-store — a wireless router, video camera, or bluetooth beacon — to count customers as they shop. But Canadian startup Viasense has created a new system using existing data from cellular networks to provide businesses with information about their foot traffic — and, more importantly, where that traffic goes next...

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Features

5 Local Marketplaces for Childcare Services

No Comments 25 March 2014 by

What Taskrabbit has done for household errands, Uber has done for transportation, and ZocDoc has done for local physician services, a handful of hyperlocal vendors are aiming to now do for childcare. By harnessing the power of social recommendations and connecting parents with babysitters in their own communities, local marketplaces for childcare services are harnessing technology to facilitate online networking within physical communities...

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5 Tools to Collect Customer Data Using Checkout Technology

No Comments 24 March 2014 by

Ecommerce retailers have always had a leg up on brick-and-mortar businesses when it comes to collecting data about their customers’ shopping behaviors and buying habits, but now a group of hyperlocal vendors is providing offline merchants with similar sets of tools. These vendors are using data from a merchant’s POS system to build detailed customer profiles, even in an offline environment...

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Finding the Right Point of Contact At: A Franchise Organization

No Comments 20 March 2014 by

Crafting the perfect pitch is only part of the challenge. For hyperlocal vendors trying to generate traction in a crowded marketplace, being able to locate the best point of contact at each of the individual companies being pitched is an incredibly important part of the sales process. Here are four strategies for finding the right person to pitch at a franchise organization, from hyperlocal executives who’ve had success...

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