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Changelane Offers an Oil Change in an App

No Comments 16 December 2014 by

Bringing a car in for a tune-up or oil change is hardly on anyone’s list of favorite things to do. Changelane, a Minneapolis–based startup, aims to take the pain out of car maintenance by bringing mechanics, or technicians as Changelane calls them, to car owners…

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6 Networking Platforms for Local Merchants

1 Comment 09 December 2014 by

In an effort to provide small business owners with a place to form bonds and the types of relationships that lead to cross-promotions and improved local sales, new hyperlocal platforms are being developed where independent entrepreneurs can connect online. Here are six social networking platforms for local merchants…

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6 Ways to Connect With Local Influencers

No Comments 01 December 2014 by

Pinpointing the right influencers to target — those most likely to impact the purchasing decisions of other shoppers — involves looking at a combination of location, demographics, and reach. It also involves crafting a deliberate and personalized strategy on the part of the marketer…

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Meet Pager: The App That Calls Local Doctors To Your Living Room

No Comments 25 November 2014 by

The house call, once a staple of American medicine, is now typically reserved for the small set of wealthy clientele willing to pay out-of-pocket for a home visit. But a startup in New York believes that an evolving healthcare system paired with an increasingly delivery-friendly consumer may create the right environment for on-demand medicine…

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6 Tools SMBs Without Websites Can Use to Sell Online

2 Comments 24 November 2014 by

Understanding that many SMBs don’t have a business website, a number of hyperlocal vendors have introduced platforms that give merchants a way to participate in e-commerce and sell their wares online. Here are six examples of tools that merchants can try…

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5 Strategies for Leveraging Digital Circulars

2 Comments 13 November 2014 by

Making the migration from print to digital circulars is easier said than done, and many retailers are still left with questions over how best to take advantage of hyperlocal technology in this arena. Here are five strategies for how retailers can leverage digital circulars to their full advantage, during the upcoming holiday season and beyond…

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StockUp Presents the Latest Take on the Local Inventory Dilemma

No Comments 11 November 2014 by

The three month-old startup has spent a year in stealth building a community around an app that allows users to scan barcodes and add product and pricing information manually to its database. Andy Ellwood, a former Gowalla and Waze executive who joined as chief revenue officer in January, says the company now has information about […]

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5 Hyperlocal Platforms With Acquisition-Based Pricing

No Comments 10 November 2014 by

Local merchants are looking for immediate results with their hyperlocal marketing programs, and most aren’t willing to pay up front for the online clicks of a customer who may or may not actually show up. As vendors search for better ways to serve the small business market, the focus is shifting away from website clicks, […]

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6 Tools SMBs Can Use to Push Mobile Ads

1 Comment 30 October 2014 by

By streamlining the creative and logistical components typically associated with mobile marketing campaigns, vendors are giving small businesses a way to expand their reach and modernize their advertising practices without increasing costs. Here are six solutions SMBs can use to push ads to mobile users…

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5 Geo-Location Tools for Social Media Posts

8 Comments 28 October 2014 by

As social media usage takes off among SMBs, geo-location is an increasingly relevant topic. When businesses listen primarily to the opinions of consumers in their direct marketing areas, they’re better able to streamline their listening strategies and optimize their social media marketing programs. Here are five tools that businesses can use to geo-target their social […]

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