6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

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Being able to attribute offline marketing to in-store sales closes the loop for retail marketers and generates a better understanding of how various factors can impact sales. Here are six tools that merchants can use to attribute offline marketing to in-store activity.

8 Things SMBs Should Consider Before Adopting Mobile Payments

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With 22.6 million people in the U.S. expected to make at least one mobile payment in 2015, merchants of all sizes are feeling the push to start accepting mobile payments. But whether every local business should jump on board is still a matter of debate within the hyperlocal community.

6 Vendors Bringing Hyperlocal Tech to Medical Offices

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A changing healthcare landscape is leading many physicians to rethink the way they market their practices, and this is creating new opportunities for hyperlocal vendors. Here are six examples of platforms that use hyperlocal technology to help local medical professionals acquire new patients.

Street Fight’s 10 Most Popular Stories From the First Half of 2015

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In the local space, the first six months of 2015 brought a deeper emphasis on local commerce and the connected local economy, new partnerships, and consolidation and restructuring at legacy players. Here’s a look back at the top Street Fight stories (at least in terms of traffic) so far this year.

6 Tools for Linking Digital Marketing Efforts to Offline Sales

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Only 18% of marketers currently say they feel “very confident” in their ability to measure mobile ad ROI. In order for that number to increase, marketers will need to partner with hyperlocal vendors that provide online-to-offline ad attribution. Here are six examples of vendors that they could work with…