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Features

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6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

No Comments 26 January 2015 by

Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign than on whether the right audience is being targeted. In many cases, it’s up to hyperlocal vendors to educate SMB clients about the possibilities in mobile audience targeting. Here are six takeaways that vendors should […]

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Features

Facebook

Big Possibilities for Brands With New Facebook Targeting Tool

No Comments 23 January 2015 by

In October, Facebook launched a long awaited feature for many small business marketers: the ability to reach people nearby. Now big brands are finding ways to to leverage the new Facebook Local Awareness ads — and do so at scale…

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Features

Over the past decade, the Chilean community news network Mi Voz has transformed the way news is produced, consumed, and sustained in the often neglected small cities and towns outside of the country’s capital, Santiago. In the process, it has also proven that a local news network can be profitable...

Why Chilean Hyperlocal Network Mi Voz Succeeds Where Patch Failed

No Comments 20 January 2015 by

Over the past decade, the Chilean community news network Mi Voz has transformed the way news is produced, consumed, and sustained in the often neglected small cities and towns outside of the country’s capital, Santiago. In the process, it has also proven that a local news network can be profitable…

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9 Keys to Launching a Successful Beacon Program

2 Comments 15 January 2015 by

One of the biggest questions from retailers in the coming year will likely be how they can better implement beacon programs at their stores. We asked top executives from the hyperlocal industry for their take on what’s really necessary to launch a successful beacon program…

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Features

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6 Platforms Merchants Can Use for Real-Time Customer Interaction

5 Comments 09 January 2015 by

New customer interaction solutions are using mobile and location technology for enhanced customer experiences. In many cases, these hyperlocal tools give business owners a way to interact with customers in real-time and resolve problems before complaints start showing up online. Here are six of them…

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Features

Email

5 All-In-One Automation Platforms for SMBs

6 Comments 05 January 2015 by

Marketing automation platforms have long been considered a driving force behind the success of large companies. Now, hyperlocal vendors have set their sights on the SMB market — developing customized marketing automation tools for merchants…

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Features

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what's in store for the coming year. Today, we take a look back at some of the predictions for 2014 to see who nailed it and who missed the boat...

Grading Street Fight’s 2014 Predictions

No Comments 29 December 2014 by

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2014 to see who nailed it and who missed the boat…

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Features

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7 Ways Merchants Can Help Shoppers Find Their Stores

1 Comment 26 December 2014 by

Half of consumers say they have looked up merchant information online and ended up at a business that was closed. To avoid these negative experiences, it’s important that merchants do everything possible to ensure shoppers are finding accurate information when they search online…

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Red 2014

5 Keys to Small Business Success From 2014

No Comments 24 December 2014 by

Given all the hyperlocal solutions aimed at small businesses, it’s no wonder merchants took a varied approach in 2014. Over the past year, merchants have become savvier about online marketing solutions, and as a result, many are now willing to try platforms they would not have been comfortable using in previous years…

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pacman1

Here Are the Top 5 Exits in Local Tech of 2014

No Comments 23 December 2014 by

The largest deals came on the public market, where some of the more established firms found late exits and others teamed up with rivals. But the startup scene saw its share of healthy M&A activity as well. Here are the five biggest deals in the local tech of 2014….

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