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Features

Meet Pager: The App That Calls Local Doctors To Your Living Room

No Comments 25 November 2014 by

The house call, once a staple of American medicine, is now typically reserved for the small set of wealthy clientele willing to pay out-of-pocket for a home visit. But a startup in New York believes that an evolving healthcare system paired with an increasingly delivery-friendly consumer may create the right environment for on-demand medicine...

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6 Tools SMBs Without Websites Can Use to Sell Online

1 Comment 24 November 2014 by

Understanding that many SMBs don’t have a business website, a number of hyperlocal vendors have introduced platforms that give merchants a way to participate in e-commerce and sell their wares online. Here are six examples of tools that merchants can try...

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5 Strategies for Leveraging Digital Circulars

2 Comments 13 November 2014 by

Making the migration from print to digital circulars is easier said than done, and many retailers are still left with questions over how best to take advantage of hyperlocal technology in this arena. Here are five strategies for how retailers can leverage digital circulars to their full advantage, during the upcoming holiday season and beyond...

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StockUp Presents the Latest Take on the Local Inventory Dilemma

No Comments 11 November 2014 by

The three month-old startup has spent a year in stealth building a community around an app that allows users to scan barcodes and add product and pricing information manually to its database. Andy Ellwood, a former Gowalla and Waze executive who joined as chief revenue officer in January, says the company now has information about over half a million products in its database...

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5 Hyperlocal Platforms With Acquisition-Based Pricing

No Comments 10 November 2014 by

Local merchants are looking for immediate results with their hyperlocal marketing programs, and most aren't willing to pay up front for the online clicks of a customer who may or may not actually show up. As vendors search for better ways to serve the small business market, the focus is shifting away from website clicks, and toward customer acquisition...

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6 Tools SMBs Can Use to Push Mobile Ads

1 Comment 30 October 2014 by

By streamlining the creative and logistical components typically associated with mobile marketing campaigns, vendors are giving small businesses a way to expand their reach and modernize their advertising practices without increasing costs. Here are six solutions SMBs can use to push ads to mobile users...

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The new Google Maps personalized interface.

5 Geo-Location Tools for Social Media Posts

8 Comments 28 October 2014 by

As social media usage takes off among SMBs, geo-location is an increasingly relevant topic. When businesses listen primarily to the opinions of consumers in their direct marketing areas, they're better able to streamline their listening strategies and optimize their social media marketing programs. Here are five tools that businesses can use to geo-target their social media strategies...

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A Local Social Network That Stays Indoors

3 Comments 17 October 2014 by

New York-based MyCoop has created an online platform for neighbors to chat and broadcast messages. Each building can create a multipurpose chatroom that can be used to sell a couch before moving out or to announce a social event or to broadcast a safety alert...

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Alignable Growing a Social Network for Small Businesses

No Comments 14 October 2014 by

Founded by the co-founders of Constant Contact and Invisalign, Alignable allows small businesses owners to share information, ask questions, and seek answers from other merchants nearby and business owners in similar industries across the country. Think Nextdoor — but with worried store owners instead of overbearing parents.

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Poncho, a Weather App That Speaks for Itself

No Comments 09 October 2014 by

The year-old company only has six full-time employees, but it has accrued “tens of thousands of subscribers” due in part to word of mouth and an effective referral program. And according to the founder of Poncho, Kuan Huang, that user base is engaged, with an email open rate of 50%...

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