Features | Street Fight

Features

How Y Combinator Grad Estimote Plans to Turn Beacons Into a Big Business

1 Comment 30 September 2014 by

When Estimote graduated from Y Combinator in July of 2013, the startup was riding one of the hottest trends in tech: beacons. By the end of the year, the company had raised $3.1 million to turn its fist-sized adhesive proximity beacons into an "operating system for the physical world."

Continue Reading

Features

5 Local Marketplaces for Housecleaners

3 Comments 25 September 2014 by

Marketplaces aimed at providing consumers with easy ways to quickly find and book local housecleaners and home services providers are heating up, with frontrunners like Handy and Homejoy enjoying major investments from well-known venture firms like Revolution (led by AOL co-founder Steve Case and Groupon chairman Ted Leonisis), Google Ventures, and Redpoint Ventures. Here are [...]

Continue Reading

Features

Eaze Sees Local Opportunity in Medical Marijuana On-Demand

No Comments 19 September 2014 by

Like other on-demand services, Eaze lets users easily order a specific strain and quantity of marijuana, finds the nearest deliveryperson with that specific strain in stock, and then tracks the delivery in real-time to get an accurate ETA. Eaze says it can deliver marijuana in San Francisco in roughly 10 minutes....

Continue Reading

Features

Lemonade Stand

7 Strategies for Using Mobile to Drive In-Store Sales

2 Comments 15 September 2014 by

Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips. Here are seven strategies that retailers of all sizes should consider as they begin using mobile to drive purchases...

Continue Reading

Features

6 Group Dining Programs for Neighbors

1 Comment 08 September 2014 by

Airbnb users are sharing their homes with strangers, Lyft drivers are sharing their cars with strangers, and now a handful of group dining programs have people inviting virtual strangers inside their kitchens. These hyperlocal marketplaces offer a win/win proposition for people who are interested in getting to know their neighbors while making extra money on the side...

Continue Reading

Features

social-media-logos

7 Ways Loyalty Programs Can Increase Social Media Exposure

No Comments 04 September 2014 by

More than one-in-three small businesses now has a loyalty program in place, but that doesn’t mean that local merchants are always taking full advantage of the benefits that these hyperlocal marketing platforms can provide. Here are seven ways that businesses can use existing digital loyalty programs to help increase reach on social networks...

Continue Reading

Features

email_email

6 Strategies for Creating an Effective Email Newsletter

No Comments 02 September 2014 by

Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren't being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns...

Continue Reading

Features

inMarket Aims to Justify the Buzz Around Beacons

No Comments 28 August 2014 by

Beacons tend to work better in location that shoppers visit frequently, such as grocery stores, said inMarket CEO and cofounder Todd Dipaola. “The key is the timing. The digital ad is being helpful at that perfect moment when I’m deciding what I want to buy.”

Continue Reading

Features

aisle

6 Ways to Use Location Analytics Data in Retail Design

No Comments 27 August 2014 by

Hyperlocal vendors are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed altogether...

Continue Reading

Features

Hyperlocal Chat App Yik Yak Bets Big On Anonymity

No Comments 26 August 2014 by

Atlanta-based Yik Yak finds itself at the center of one of the quickest growing and most divisive trends in social media: anonymity. The company, which raised $10 million in June, has developed an app that serves as a local chat room where users can post whatever they want anonymously...

Continue Reading

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Webinar: The Power of Contextual Location Data

Get insights into the ways new mobile and contextual technology make relevant content a reality by unlocking the power of place in "Using Contextual Location Data to Create Relevant Content Everywhere." Watch now!

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly