Asif Khan | Street Fight - Part 17

The Great Indoors: The Future of Indoor Location & Advertising

Asif Khan

The Great Indoors: The Future of Indoor Location & Advertising

The “shopping experience” is something retailers have been perfecting for decades. Product placement and drive aisle concepts are designed to entice consumers and draw them to the best deals that will keep them coming back. But, what if we could take these concepts a step further with location-based marketing?

Tap, Tap: Is the NFC Tipping Point Finally Here?

Asif Khan

Tap, Tap: Is the NFC Tipping Point Finally Here?

This new technology creates a connection between consumer and retailer like never before. It also creates a world of possibilities for location-based marketing. The use of NFC also benefits retailers by allowing them to analyze consumer patterns more easily, connect with them, and learn what keeps them coming back…