Asif Khan | Street Fight - Part 16

PODCAST: This Week in Location-Based Marketing — Waytag, Stopped.at, Goldrun

Asif Khan

PODCAST: This Week in Location-Based Marketing — Waytag, Stopped.at, Goldrun

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Tripbirds’ social travel, Waytag’s partnership with TomTom, Wynn Las Vegas’s use of location. Also in the lineup: is Stopped.at “the Foursquare of the web”; RedRobot and Newsit raise; OMGPop takes a good deal; and special guest Vivian Rosenthal, founder & CEO of GoldRun.

Carrier-Based Geo-Fencing Gives Brands the Power to Push

Asif Khan

Carrier-Based Geo-Fencing Gives Brands the Power to Push

I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has the ability to influence somebody in a specific place. It appears that some brands are getting the message…

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Asif Khan

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose’s flight to Google, PayPal’s response to Square with a triangle, Amex and Twitter saved $1.7 Million at McDonald’s, the state of the local mobile transaction scene, and special guest Patrick Blattner, Chief Product Office at WirelessWerx…

New Apps Facilitate Real-World Connections Via LBS

Asif Khan

New Apps Facilitate Real-World Connections Via LBS

Business conferences and festivals can be a great way to meet and connect with people who have similar interests — as well as potential business partners. But many people have encountered the difficulty of actually finding the right connections amidst a sea of people. A new cadre of location apps aimed at this problem took center stage last week at the South by Southwest Interactive festival, targeting both business and personal use cases…

PODCAST: This Week in Location-Based Marketing — Amex, Pressly

Asif Khan

PODCAST: This Week in Location-Based Marketing — Amex, Pressly

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s partnership with Amex on sponsored local tweets; mobile apps for civil engagement; the Sony XPERIA awesomeness that was their “Defy the Darkness” campaign; and Glamour’s Shoppable Wall. Plus special guest Jeff Brenner, CEO of Pressly…

Shazam-ing the Super Bowl and the Marketing Value of Audio Tagging

Asif Khan

Shazam-ing the Super Bowl and the Marketing Value of Audio Tagging

Location-based marketing isn’t limited to mobile — it’s about how media is integrated into our lives no matter where we are. Nearly 50% of smartphone owners use their mobile device to search for product information after seeing a TV ad, according to a new study from the Internet Advertising Bureau (IAB).

PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship

Asif Khan

PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk focus on some timely stories from some of the companies that made a splash at the recent Big Show conference in New York. Topics include cloud analytics company NearBuy, geofencing service LocalPoint and Foursquare’s foray into the menu business…