LBMA Podcast: Xapp, Mobiquity, and Beacons at the Ballpark
Top stories of the week include voice recognition ads from Xapp + NPR; Mobiquity’s BLE beacon SDK; Minified’s Telescope Cards + Foursquare; Coke’s Radar for Good campaign in Romania; the launch of TheGoodData; and funding news from Alignable and Lyft. Special guest is Rafi Haladjian, founder of Sense…
LBMA Podcast: PlaceIQ, Dwango, Nokia and Blue Bite
On the show: The topt stories during the past week in location and contextual based marketing including stories from Microsoft, Foursquare, Shopcloud, Ryerson, NTT and Dwango, ShopRite and PayNearMe. Our mobile minute with Chuck Martin examines what 77% of consumers want in return for their location data. Our app of the week is Spo.tt Messenger.
LBMA Podcast: Google Glass on the Floor
On the show: soon your food will text you its expiry date; The Wireless Registry launches; Source Metrics connects online ads with offline buys; Nearbytes lets you pay by sound; Banjo 4.0 hits the street; Ricoh plays catch up with Clickable Paper. And our Mobile Minute with Chuck Martin highlights some store traffic research by Euclid…
LBMA Podcast: YP, Digby, and Lawrence Coburn of DoubleDutch
On the show: Chevrolet partners with Priceline to offer hotels on the go; Biz Stone releases Jelly. Our Mobile Minute with Chuck Martin looks at the car as the ultimate location commerce medium, and our resource of the week answers the question of what is your price to give up your location…
LBMA Podcast: Vodka-Powered Smoke Signals
On the show: Strongbow embeds RFID chips in bottle caps; Moto X gives print a dose of interactivity; Tata taps your smartphone for usage-based insurance. The app of the week is Openbay; the resource of the week deciphers why customer service is more important than advertising. Special guest is David Rush, founder of Earshot.
LBMA Podcast: PlaceIQ Partners With Mazda, Amazon’s Drone Delivery
On the show: Singtel soft-launches their shopping app Lyke; PayPal partners with OrderBird in Germany; Texas Instruments patents indoor location; Apple buys Topsy; Tantrum Street launches Cartwheel register. Special guest is Marc Castrechini, VP Software Development of Merchant Warehouse…
LBMA Podcast: Mobile Mixed Founder Talks SMS Marketing
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Sears offering curbside pickup; Virgin America’s new in-air social network; augmented reality on the bus; the Museum of Contemporary Art in Chicago’s interactive billboard; Localytics brings in $17M in funding; and Yahoo! partners with Yelp…