Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary
PARTNERSHIPS, ACQUISITION, AND PERSISTENT INDUSTRY PROBLEMS… Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands… Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network… Salesforce Will Acquire Data Integrator Datorama for a Reported $800M…
Street Fight Daily: Foursquare’s Machine Learning-Based Attribution, Duopoly’s Damage Control
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spotify, TGI Friday’s Enlist Foursquare for Machine Learning-Backed Measurement… Facebook Demands Advertisers Have Consent for Email/Phone Targeting… Google Reboots Advertising Tools to Give Users More Control Over Their Data…
Street Fight Daily: Sites Tap Audiences for Product Dev, Restaurants Court Young Customers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Publishers Use Their Audiences to Develop Products… Casual Restaurant Chains Use Tech to Attract Elusive Younger Customers… Facebook Suspends Another Data Firm for Using Cambridge Analytica-Like Tactics…
Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Agencies: Facebook’s Removal of Third-Party Data Turns Back the Clock on Targeting… A Deep Dive on the Challenges Facing New Uber CEO Dara Khosrowshahi… Paid Search, Shopping Campaign Media Buys Continue to Rise…
Street Fight Daily: Leave In-Store Shoppers Alone, Google Courts Publishers as Facebook Flails
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-Store Shoppers Lean on Tech, Want to Be Left Alone in Stores… While Facebook Battles Fires, Google Rolls Out Pro-Publisher Initiatives… Media Rating Council Considers Bumping up Video Ad Standards…
LBMA Podcast: Dstillery’s DMaps, Estimote, Walmart & VR
On this week’s Location-Based Marketing Assocation podcast: Dstillery’s DMaps, Estimote, Landmrk + Ariana Grande, Walmart goes VR, Accuweather + Foursquare, Frito Lay goes back to school with Alexa.