Street Fight Daily: Duopoly Shares Data with Brands, Third-Party Location Data Boosts Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Duopoly Shares More Data with Brands, But There Are Snags… The Next Big Threat to Consumer Brands (Yes, Amazon’s Behind It)… Walmart Reimagines In-Store Shopping Experience with Mobile Update…
Street Fight Daily: Yelp Tests Offline Attribution, Gannett Bets on Local Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Tests Offline Attribution Using Guest WiFi and Email Matching… Gannett Leans Into Local to Grow Its Share of National Ad Pie… Walmart Fights a Bloody Battle Against Amazon…
Street Fight Daily: Publishers’ Facebook Traffic Keeps Falling, Walmart’s E-Commerce Growth Flags
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Promised, Facebook Traffic to Publishers Declines Again… Walmart Tumbles As Flagging Online Growth Jolts Investors… Google Chrome Blocks Irksome Ads. That’s Good, Right?…
LBMA Podcast: GroundTruth, SOCi, Uber, Walmart
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Walmart acquires Spatialand, Indola, Quebec City Magic Festival, and Coke.
LBMA Podcast: SpherePay, Uberall, Walmart, Nissan
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Untuckit goes RFID, Robomart, Starbucks tests AR, Discover + ApplePay.
Street Fight Daily: Publishers Desert Instant Articles, Walmart Bets on VR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Facebook’s Instant Articles Partners May Have Abandoned It… Walmart Looks to Revolutionize Retail with VR Acquisition… Vogue and GQ Will Test Content Inside Amazon’s Echo Look…
Street Fight Daily: Google Tests DIY Local-News App, Twitter Adds New Ad Tactic for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Testing a New App That Would Let Anyone Publish Local News Stories… Twitter Now Lets Advertisers Sponsor Publishers’ Moments… Morgan Stanley Says Amazon’s Red-Hot Ad Biz Not a Threat to Duopoly…
Street Fight Daily: Benchmark’s Kalanick Suit Dismissed, IAB Releases Influencer Guidelines
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Benchmark’s Lawsuit Against Former Uber CEO Kalanick Dismissed (TechCrunch) It’s over. Benchmark’s lawsuit against former Uber CEO Travis Kalanick has now been dropped, ending one of the biggest VC-founder disputes in history. Street Culture: A Culture of Growth at PacketZoom (Street Fight) “Introducing [new employees] […]
LBMA Podcast: Amazon Alexa, Google Zagat, Redbox, Oath
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Kroger, Walmart and Special Guest: Sandeep Bhanote – Radius8.
5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping
According to a survey by Linc and BrandGarage, one-in-five retailers already believes voice will be an important channel within two years, and 44% of retailers that are increasing their use of AI say they’re doing so through conversational commerce interfaces, Here’s how five major retailers are harnessing the technology.
Street Fight Daily: Walmart Continues to Innovate, Mobile Video Ad Spend Overtakes Display
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Develops a Personal Shopper Service and Store Without Cashiers… Mobile Video Ad Spend Overtakes Display… Former Orbitz CEO Joins Uber as the Company’s First COO…
Street Fight Daily: Big-Box Retailers Report Best Earnings in Years, Mashable Sold for Change
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investments in Digital Transformation Pay Dividends for Big-Box Retailers… Mashable Sold at Fire-Sale Price of $50 Million to Ziff Davis… Topix Was Getting Crushed by the Duopoly. Now It’s Making Millions Off Them…
Street Fight Daily: Lord & Taylor Sells Online With Walmart, Retailers Embrace Smaller Stores
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lord & Taylor Agrees to Start Selling on Walmart.com… Retailers Embrace Small-Format Stores in Age of E-Commerce… Marketing Budgets Ebb as Brands Demand Results…
Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack
“We optimize the entire customer lifecycle journey,” says Artsai’s CRO Erik Lundberg. ” We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page.”
Street Fight Daily: Location to Power Local Google Search, Square Turns to Large Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google to Use Location Data as Primary Factor for Local Search Results… Square Announces the Register, a $999 POS Device for Larger Businesses… Why Selling Higher-End Brands Gives Walmart a Fighting Chance Against Amazon…
Street Fight Daily: Walmart Acts as Media Platform, Amazon Courts Grocers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Walmart’s Advertising Blitz… Amazon Slashes Seller Fees to Improve Grocery Sales Online… Mobile, YouTube, and Programmatic Are Alphabet’s Workhorses…
Street Fight Daily: Facebook Feed May Oust Pubs, Google Helps Marketers with Holidays
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests Removing Publishers from Newsfeed — Unless They Pay… Google Prepares Advertisers for Holiday Shoppers… How AI Helped Walmart Go from 700,000 to 60 Million Items Online…
Street Fight Daily: Walmart Still Hungry for Startups, Kohl’s Makes Deal With Devil
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… To Keep Up with Tech Competitors, Walmart Says It Will Acquire More Startups… Amazon’s Invasion of Kohl’s Has Begun… Facebook Is Officially Rolling Out Explore, Its Alternative News Feed…
Street Fight Daily: Google Builds an Anti-Amazon Retail Alliance, Inside the War on Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Takes Voice-Activated Shopping Nationwide with Google, Joining Walmart… How Walmart, Amazon, Target, and Others Are Fighting to Forge Best Delivery Practices… Lyft Will Use Google Maps as Default Navigator for Drivers…
Street Fight Daily: Walmart Touts Free Shipping Ahead of Holidays, Amazon Dominates Server-to-Server
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Emphasize Free Shipping, Dig at Amazon, In Pre-Holidays Campaigns… Amazon Is Dominating Server-to-Server Bidding… London Mayor Praises Uber CEO’s ‘Humility’ Regarding London Ban…