Walmart | Street Fight - Part 3

Street Fight Daily: Google Builds an Anti-Amazon Retail Alliance, Inside the War on Delivery

Joseph Zappa

Street Fight Daily: Google Builds an Anti-Amazon Retail Alliance, Inside the War on Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Takes Voice-Activated Shopping Nationwide with Google, Joining Walmart… How Walmart, Amazon, Target, and Others Are Fighting to Forge Best Delivery Practices… Lyft Will Use Google Maps as Default Navigator for Drivers…

Street Fight Daily: Walmart Touts Free Shipping Ahead of Holidays, Amazon Dominates Server-to-Server

Joseph Zappa

Street Fight Daily: Walmart Touts Free Shipping Ahead of Holidays, Amazon Dominates Server-to-Server

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Emphasize Free Shipping, Dig at Amazon, In Pre-Holidays Campaigns… Amazon Is Dominating Server-to-Server Bidding… London Mayor Praises Uber CEO’s ‘Humility’ Regarding London Ban…

Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing

Joseph Zappa

Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Unveils Tools to Increase Subscriptions for Publishers… Agencies See Experiential Marketing as the Next Big Thing, and Brands Want In… eMarketer Lowers Snapchat’s Ad Revenue Forecast for 2017…

Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers

Joseph Zappa

Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Adding More Advertising Objectives for Brands Using Messenger… Adobe Wants to Make Every Online Retailer More Analytical… Publishers Want More Data, Monetization Options from Facebook, Google, and Apple…

Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool

Joseph Zappa

Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Partners with Deliv to Test Grocery Delivery Direct to Fridge… YouTube Uses Data to Create Thousands of Ads from Assets in One Video Campaign… Why Brands Continue to Invest in Digital Advertising Despite Industry Roadblocks…

Street Fight Daily: Marketers See Opportunity in Amazon, Facebook Boosts Brand Safety

Joseph Zappa

Street Fight Daily: Marketers See Opportunity in Amazon, Facebook Boosts Brand Safety

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Amazon Opens Up Its Ad Business, Marketers See an Opportunity to Shake Up Search… Facebook Updates Ad, Content Guidelines to Woo Advertisers and Publishers… Why Bonobos Thought Selling to Walmart Was Better Than Going Public…

Street Fight Daily: Google and Walmart Partner Up, Uber Turmoil Starts to Affect Investor Support

Joseph Zappa

Street Fight Daily: Google and Walmart Partner Up, Uber Turmoil Starts to Affect Investor Support

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Walmart Partner Up as Both Face Threat from Amazon… Mutual Funds Mark Down Uber Investments by Up to 15%… Wall Street Loves Ad Tech Right Now — As Long As You’re Making a Profit…

Street Fight Daily: Walmart Grows As Advertising Platform, Amazon Paves Way for Alexa Everywhere

Joseph Zappa

Street Fight Daily: Walmart Grows As Advertising Platform, Amazon Paves Way for Alexa Everywhere

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Leverages In-Store Data to Grow as an Advertising Force… Amazon Opens Up Access to Developer Tools for Adding Alexa to Commercial Products… Facebook Is Giving Advertisers More Flexibility When Buying Mid-Roll Video Ads…

Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout

Joseph Zappa

Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Brands Create Facebook Custom Audiences Based On Brick-and-Mortar Visits?… Foursquare Partners with InfoScout to Offer Fuller Picture of Customer Journey… Postmates Relies on Streaming Data to Deliver Positive Experiences on Demand…

Street Fight Daily: Facebook Video Marketing Woes, Google Stops Reading Email for Ad Targeting

Joseph Zappa

Street Fight Daily: Facebook Video Marketing Woes, Google Stops Reading Email for Ad Targeting

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Video Ads Are All the Rage, But Viewability Rates Are as Low as 20%, Agencies Say… Google Plans to Stop Scanning Users’ Emails for Ad Targeting… Snapchat’s Newest Feature Is Also Its Biggest Privacy Threat…

#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online

Joao-Pierre Ruth

#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online

The days of viewing online and offline retail as completely separate are long-gone. Now major players such as Walmart look for ways to mesh online activity with their in-store operations. The ways these different channels of retail have become intertwined was at the heart of a panel discussion at Street Fight Summit in Brooklyn on Tuesday.

Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads

Joseph Zappa

Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Accelerates AI for Marketers… Facebook Says Users Turn to the Platform During Commercial Breaks When Watching TV… Snapchat versus Instagram: What Marketers Need to Know…

Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply

Joseph Zappa

Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… I/O 2017: Everything Coming to Google Assistant… Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon… Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them…

Street Fight Daily: Yelp Stock Plummets as Rivals Accumulate, Snap Stares Down First Earnings Report

Joseph Zappa

Street Fight Daily: Yelp Stock Plummets as Rivals Accumulate, Snap Stares Down First Earnings Report

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Getting Eviscerated After Toning Down Expectations for 2017… Snap’s First Earnings Report: Will User Growth Be More Twitter or Facebook?… Walmart’s Jet Opens the ‘Grocery Store of the Future’ in NYC…