On this week’s Location-Based Marketing Association podcast: Uberall + TripAdvisor, DoorDash, Sinagpore’s WhereIsWhere, Mall of America, Amazon buying Landmark Theatres?, Apple going into your windshield.
Tag: TripAdvisor
Uberall Partners With TripAdvisor for Multilocation Reputation Management
While it has become commonplace for hotels and restaurants to check their TripAdvisor ratings on a regular basis, the process breaks down as the size of the business grows, causing brands with hundreds of locations to struggle. The digital location marketing platform Uberall is trying to change that.
Street Fight Daily: The American Version of GDPR Is Coming, Supersized Funding Rounds Becoming Common
TODAY IN LOCAL & DIGITAL MARKETING… Should Ad Tech Panic Over the California Privacy Protection Act Now or Later?… $100 Million Was Once Big Money for a Startup. Now, It’s Common… Bridg Positions Itself as Marketing Arm for Offline Businesses…
Street Fight Daily: Google Expands Into Fresh Food Marketing, Snap Expands Commerce for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Enters Deal with Carrefour to Sell Food Online in France… Snap Expands Commerce for Brands Within Stories… Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search…
Street Fight Daily: Highlights from Street Fight Summit, Advertisers Drop DSPs to Cut Costs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS… #SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them… Advertisers Cut DSPs 40% Over Two Years…
#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback
Consumer feedback and brands have a complex and sometimes contentious relationship. Three panelists from companies with starkly different relationships to both their customers and the customer feedback process provided their angles on the issue at Street Fight Summit in New York Wednesday.
Street Fight Daily: Target Aims to Lead on Customer Experience, GDPR’s Impact on Facebook
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Is Trying to Become America’s Easiest Place to Shop. Here’s How… GDPR Is What Facebook Advertisers Should Really Worry About… Consumers Want Voice Services Beyond Basics…
TripAdvisor Pushes Further Into Restaurant Space with Local Ad Product
Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today launching a new product aimed at independent restaurants and restaurant groups. TripAdvisor Ads marks the company’s first product designed to allow restaurants to reach customers through cost-per-click sponsored ad placements.
TripAdvisor Study Shows Room for Growth in Restaurant Marketing
According to the new survey, more than eight in 10 restaurateurs in the United States believe they should be doing more to promote their businesses, but only 17% say they’ve hired a dedicated employee to handle marketing tasks and just 1% use an outside marketing consultant.
Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Voice-Enabled Speaker Usage to Grow Nearly 130% This Year… TripAdvisor Embraces Online Food Delivery with GrubHub Integration… As IPOs Pick Up, Big Startups Hold Out…
Street Fight Daily: Uber Launches Self-Driving Cars in SF, Yelp Starts Cash-Back Program
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Takes Self-Driving Cars to San Francisco… Yelp Launches Cash-Back Program… Can Google’s User Reviews of Local Businesses Beat TripAdvisor At Its Own Game?…
Street Fight Daily: Inside the Self-Driving Uber Experience, Billy Penn’s Sister Site Launches
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Starts Self-Driving Car Pickups in Pittsburgh: Here’s a Peek Into the Experience… The Incline, Billy Penn’s New Sister Site, Launches in Pittsburgh… Amazon’s Echo Is Finally Being Released in the UK and Germany…
Street Fight Daily: Reassessing Ride-Sharing’s Hold on Consumers, Facebook’s Publishing Disruption
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reassessing Ride-Sharing’s Relationship with Consumers… Facebook, Header Bidding, and the Fight for Control of the Publisher Ecosystem… These 11 Brands Are Already Using Instagram’s Latest Feature…
TripAdvisor Acquires Social Mapping Service CityMaps
TripAdvisor has announced the acquisition of New York-based social mapping startup CityMaps. The company launched in 2010 as map-based aggregator of third-party data and later evolved into a navigational tool and guide for travelers. TripAdvisor spokesman said the company will continue to operate as a standalone business.
Online Reviews Providing Insights That Help Brands Compete
The evidence is in. Reviews on social media have a material impact on the capital investments made by nationwide brands. The key is strength in numbers: A national brand will be more likely to have the critical mass of reviews required in order to move beyond anecdotal evidence and glean statistically significant results.
How SMBs Can Boost Their Online Reviews Without Breaking the Bank
Online reviews play an increasingly important role in helping local businesses stand out from the competition. But getting that strong rating on Yelp – or TripAdvisor, Google Plus, or Foursquare – requires a concerted effort on the part of the local business and its marketing partners. Here are some steps that can help earn a few more five-star votes.
Street Fight Daily: Uber Reportedly Losing Money Despite VC Success, Yelp and ProPublica Team Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Are the Internal Documents that Prove Uber Is a Money Loser (Gawker)… ProPublica Teams Up With Yelp to Make It Easier to Find Good Local Health Care Services (NiemanLab)… Here’s How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel (AdWeek)…
Street Fight Daily: Payments App CurrentC Ready For Trial Run, TripAdvisor Transformed
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retailers’ Answer to Apple Pay Is Said to Hit Stores in August (Bloomberg)… Get Ready For the ‘Big One’ (GeoMarketing)… TripAdvisor Transformed: The Booking Site Is Now in Full Swing (Skift)…
Street Fight Daily: Yahoo Files for Alibaba Spinoff, Google Scoops Up Homejoy Staff
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Files for Alibaba Spinoff, Though Tax Issues Linger (New York Times)… Google Is Getting Into the Home Services Market With Hire of Homejoy Staff (The Next Web)… TripAdvisor Taking on Airbnb? (Travel Trends)…
Street Fight Daily: Banjo Raises $100M, Apple’s Search Ambitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Banjo Raises $100M to Put Your Tweet (and More) on the Map (Street Fight)… Apple Challenges Google with Growing Web Search Program, Fueled by Topsy Acquisition (Apple Insider)… ClassPass, a Startup that Gym Rats and Investors Love, is Now a $400 Million Company (Business Insider)…