TripAdvisor | Street Fight

Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader

Anna Kramer

Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader

What’s one of the secrets to a coveted top spot on a TripAdvisor Restaurants list? Respond to every review within 24 hours, said Mark Goloboy, the marketing leader for TripAdvisor Restaurants, at a panel during Brandify’s 2018 conference. Responding to reviews effectively can make the difference between showing up on the first and fourth pages of the site.

Street Fight Daily: Amazon Gets into SMB Goods, Leading Travel Reviews Site Pivots to Social

Joseph Zappa

Street Fight Daily: Amazon Gets into SMB Goods, Leading Travel Reviews Site Pivots to Social

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Wants to Take Over Every Aspect of Shopping. Next Up? Small Businesses… TripAdvisor Wants to Become Your Social Media Network for Travel… Shoppable Billboards: Retailers Say Physical Stores are Driving Online Sales…

Street Fight Daily: Google Expands Into Fresh Food Marketing, Snap Expands Commerce for Brands

Joseph Zappa

Street Fight Daily: Google Expands Into Fresh Food Marketing, Snap Expands Commerce for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Enters Deal with Carrefour to Sell Food Online in France… Snap Expands Commerce for Brands Within Stories… Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search…

#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback

Anna Kramer

#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback

Consumer feedback and brands have a complex and sometimes contentious relationship. Three panelists from companies with starkly different relationships to both their customers and the customer feedback process provided their angles on the issue at Street Fight Summit in New York Wednesday.

Street Fight Daily: Target Aims to Lead on Customer Experience, GDPR’s Impact on Facebook

Joseph Zappa

Street Fight Daily: Target Aims to Lead on Customer Experience, GDPR’s Impact on Facebook

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Is Trying to Become America’s Easiest Place to Shop. Here’s How… GDPR Is What Facebook Advertisers Should Really Worry About… Consumers Want Voice Services Beyond Basics…

TripAdvisor Pushes Further Into Restaurant Space with Local Ad Product

Stephanie Miles

TripAdvisor Pushes Further Into Restaurant Space with Local Ad Product

Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today launching a new product aimed at independent restaurants and restaurant groups. TripAdvisor Ads marks the company’s first product designed to allow restaurants to reach customers through cost-per-click sponsored ad placements.

Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub

Joseph Zappa

Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Voice-Enabled Speaker Usage to Grow Nearly 130% This Year… TripAdvisor Embraces Online Food Delivery with GrubHub Integration… As IPOs Pick Up, Big Startups Hold Out…

Street Fight Daily: Inside the Self-Driving Uber Experience, Billy Penn’s Sister Site Launches

Joseph Zappa

Street Fight Daily: Inside the Self-Driving Uber Experience, Billy Penn’s Sister Site Launches

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Starts Self-Driving Car Pickups in Pittsburgh: Here’s a Peek Into the Experience… The Incline, Billy Penn’s New Sister Site, Launches in Pittsburgh… Amazon’s Echo Is Finally Being Released in the UK and Germany…

Street Fight Daily: Reassessing Ride-Sharing’s Hold on Consumers, Facebook’s Publishing Disruption

Joseph Zappa

Street Fight Daily: Reassessing Ride-Sharing’s Hold on Consumers, Facebook’s Publishing Disruption

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reassessing Ride-Sharing’s Relationship with Consumers… Facebook, Header Bidding, and the Fight for Control of the Publisher Ecosystem… These 11 Brands Are Already Using Instagram’s Latest Feature…