Street Fight Daily: eBay Spins Off PayPal, Waze Crowdsources Places

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology]EBay to Spin Off PayPal With New CEOs for Two Publicly Traded Companies (Recode)… With Places (and Your Help), Waze Mapping Gets Smarter On Android And iOS (GigaOm)… Yelp and Tripadvisor Launch Joint Campaign Against Google (Financial Times)…

Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Our Sources Say the Next iPhone Will Include NFC Mobile Payments (Wired)… Loyalty Leader Belly Expands its Footprint by Rolling Out to 2,600 7-Eleven Locations (Pando)… Groupon Sales Reps Can’t Pursue Overtime Pay Class Action (Reuters)…

In OpenTable Deal, Signs of Deeper Convergence in Travel and Local

Two recent acquisitions by Priceline and TripAdvisor offer an early look into a logic that could drive a more comprehensive consolidation of the travel and local technology sectors. Many of the structures built to help visitors navigate new cities — and implicitly for marketers to reach tourists — might quickly become obsolete…

Street Fight Daily: Uber Eyes $12B Valuation, Facebook Adds Menus

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyUber Discusses Investment at $12 Billion Valuation (Wall Street Journal)… Facebook Lets Restaurants Post Menus to Their Pages (Mashable)… TripAdvisor Begins Using Its Own Restaurant Reservations Tool In Challenge to OpenTable and Yelp (Skift)…

Street Fight Daily: Square’s Alleged Saboteur, Google Buys Website Builder

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySequoia’s $12B Man Says Someone With ‘Axe to Grind’ is After Square (Upstart)… Google Gobbles Up Restaurant Startup (Wall Street Journal)… Uber Launches uberFAMILY, a Pilot Service in NYC That Uses Cars With Child Seats (TheNextWeb)…

Street Fight Daily: Cars.com on the Block, Lyft Raises $150M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyNewspaper Consortium Seeks to Sell Cars.com for $3 Billion (Wall Street Journal)… Lyft Funding Official: Documents Filed for New $150 Million Round (Recode)… TripAdvisor Plans Mbile Travel Guide Features in the Face of Competition From Rivals like Foursquare and Google Now (TheNextWeb)…

Street Fight Daily: Intuit’s Next Steps, Bing Integrates TripAdvisor Tools

A roundup of today’s big stories in hyperlocal content, commerce, and technologyIntuit CEO Talks Plan To Grow Company (ZDNet)… Bing Integrates TripAdvisor Tools, Content Into Search Results (SearchEngineLand)… How Life360 Overcame Creepiness To Replace The Most Common Text Message You Send (PandoDaily)…

Finding the Balance Between Relevance and Reach in SMB Content

It’s simple enough to say that creating great content or a great platform should be enough to bring users to your door; but if they have no idea you exist, getting the word out effectively is both a matter of reaching your intended user base and staying within the confines of an algorithmically defined concept of quality content. For small and medium-sized businesses, the challenge is to be present and available to customers and potential customers in multiple online venues in a way that conserves effort while remaining effective…

Street Fight Daily: Showrooming’s False Threat, Groupon ‘Designed’ For Mobile

A roundup of today’s big stories in hyperlocal content, commerce, and technologyShowrooming Is Not A Threat To Retailers’ Revenue (eConsultancy)… Groupon CEO: Our Deals Are ‘Designed For Mobile’ (CNBC)… OpenTable Is Hoping For A Second Helping (PandoDaily)…

Street Fight Daily: PayPal’s (New) Way To Pay, AmEx Links To TripAdvisor

A roundup of today’s big stories in hyperlocal content, commerce, and technologyPayPal, Aiming For Retail Ubiquity, Adds One More Way To Pay (ReadWrite)… Encouraging the Reviewers, Honestly (New York Times)… Google Moving Staff From Search To Its Payments Business In A New Push For Google Wallet (Business Insider)…

Street Fight Daily: FoodPanda Raises $20M, TripAdvisor Schemes for More Reviews

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Rocket Internet-Backed FoodPanda Raises $20M+ As It Prepares For The Next Course In Its Food Delivery Ambitions (TechCrunch)… TripAdvisor’s plan to get another 100 million reviews: Have hotels do the work (Skift)… Local Ad Network Sees Shift To Tighter Mobile Targeting (MediaPost)…

Street Fight Daily: Square Looks to Discovery, Mobile-Local Traffic Accelerates

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square Sets Its Sights on Check-ins: ‘We Can Do Something Better’ (Verge)… Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet, Now At 27 Percent (SearchEngineLand)… Study: Daily Deals Sites are Bleeding Each Other Dry (PandoDaily)…

5 Platforms SMBs Can Use to Monitor Local Competitors

Today’s top competitive intelligence platforms give SMBs a way to go far beyond tracking keywords and mentions. These hyperlocal tools give merchants and service providers a way to identify the most important players in their local markets and analyze which of those businesses’ marketing strategies is producing the greatest returns…

Street Fight Daily: Groupon a Tough Sell, TripAdvisor Changes Hands

A roundup of today’s big stories in hyperlocal content, commerce, and technology.When Does Groupon — Still at More Than 80 Percent Off — Become a Deal for Someone? (AllThingsD)… TripAdvisor Shifts to Malone (The Wall Street Journal)… Verizon Responds to FCC Complaint Over Blocking of Google Wallet, Says Google Needs to Change the App (Droid-Life)…

PODCAST: This Week in Location-Based Marketing — Tasti D-Lite

In this week’s episode, hosts Rob Woodbridge and Asif Khantalk about the RAMP conference in Chicago; Square goes live with their client list; Oracle takes direction from Nokia; Bob Dylan’s ‘Tempest’ goes geo; plus acquisitions by TripAdvisor and Square + our special guest BJ Emerson, co-author of The Tasti D-Lite way (who is appearing at the Street Fight Summit on October 30th).

Street Fight Daily: Retailers Get Into Mobile Payments, Holovaty Out at EveryBlock

A roundup of today’s big stories in hyperlocal content, commerce, and technology... Target, Walmart and Co.: Why Leave Mobile Payments to Others? (GigaOm)… Did Yelp and TripAdvisor Push Google to Compete? (New York Times/Bits)… Founder Adrian Holovaty Leaving EveryBlock After 5 Years (Holovaty.com)…

Street Fight Daily: Living Social Flush, AOL at Juncture

A roundup of today’s big stories in hyperlocal content, commerce, and technology.LivingSocial Steers Clear of IPO (WSJ)…SOURCE: AOL Faces Brutal Choice On Patch — Close It Or Double Down (SAI)…TripAdvisor Relaunches Local Picks Facebook App, for Restaurant Tips from Friends and Locals (The Next Web)