In this episode of Location Weekly, the Location-Based Marketing Association covers Überall raising $115M and acquiring MomentFeed, LifeTagger and QR 2.0, Princess Cruises’ CrewCall bringing services to passengers at their location, and Perch rolling out “product aware displays” for Purina.
In this episode of Location Weekly, the Location-Based Marketing Association covers P&G’s SK-II retail pop-up in China, Burger King partnering with Rovio’s Angry Birds, MomentFeed unveiling “enhanced local photos,” and Ford patenting a new system for billboard-to-car advertising. Also, Mark Michael, CEO of DevHub, visits the pod. DevHub just acquired Brickwork Software.
Fueled by the growth of mobile and set to rocket even further north in coming years thanks to voice, unbranded searches like “burgers near me” or “Thai food” are growing as fast as 113% year over year, according to a fresh study by multi-location marketing firm MomentFeed. Unbranded search grew about 30% from 2016 to ’17 and 56% the following year before doubling pace in 2018-19, suggesting the slope of this trend’s adoption could get even steeper in coming years.
A new partnership between TripAdvisor and MomentFeed is making it possible for the customer experience management platform’s restaurant clients to manage TripAdvisor’s sponsored advertising product via the MomentFeed platform.
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Synup Test Measures Voice Search Readiness for Brands… Video Swells to 25% of Digital US Ad Spend… TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers…
Street Fight Daily: The American Version of GDPR Is Coming, Supersized Funding Rounds Becoming Common
TODAY IN LOCAL & DIGITAL MARKETING… Should Ad Tech Panic Over the California Privacy Protection Act Now or Later?… $100 Million Was Once Big Money for a Startup. Now, It’s Common… Bridg Positions Itself as Marketing Arm for Offline Businesses…
CEO Robert Blatt says the company culture is changing, focusing more on what it means for MomentFeed to be the best place for employees to work. Anticipating change in culture is essential, he says, because what your company is doing well in one period of evolution can prevent it from doing well in the next.
Street Fight Daily: How to Engage Online Audiences, How California Court’s Yelp Ruling Affects Businesses
TODAY IN DIGITAL MARKETING… 6 Ways to Engage Your Online Audience and Turn Visitors Into Customers… What Does the California Supreme Court’s Yelp Ruling Mean for Your Business?… Why This Select List of Local News Providers Includes Only One Daily Newspaper…
On this week’s Location-Based Marketing Association podcast: Creator’s robot restaurant, MomentFeed + Yelp, iOS 12, Vendasta, Verizon, Amazon Alexa in hotels, Cisco buys July Systems, Sift + Digital Element. Special guest: Mark Michael of DevHub.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Programmatic AR Ads Are Gaining Traction… Whole Foods Will Give Amazon Prime Customers 10% Off on Sale Items… Another Ad Tech Firm Reduces European Operations Ahead of GDPR…
In a bid to provide multi-location brands with better insights into the health of their digital storefronts, the marketing and customer experience management platform MomentFeed is launching a new product dubbed Visibility Manager, the company announced this morning.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Musti Group, Garmin + Alexa, McDonald’s Singapore, Lyft + Alphabet. Special Guest – Brent Perez on OpenLocate
The new MomentFeed Connect product will enable multi-location brands to integrate the MomentFeed platform with hundreds of CRM, help desk, marketing dashboards, and vertical-specific systems through a set of two-way API connectors.
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Mono Solutions, Groupon and HomeStars .
More than 8,600 brick-and-mortar stores are expected to close this year. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains, outdated location data can lead to frustrated shoppers and missed opportunities for sales.
Fast-casual dining franchise East Coast Wings + Grill created locally-relevant social media campaigns to target consumers and gauge foot traffic results during last year’s Super Bowl. Now one year later, Director of Marketing Maria Capparelli says East Coast Wings plans to continue delivering locally targeted ads and posts.
MomentFeed is announcing the addition of Snapchat geofilters to its social marketing platform this morning, as the digital marketing firm inches closer to becoming a one stop shop for multi-national brands looking to fully capitalize on social advertising formats.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter is Expected to Field Bids This Week, with Salesforce in the Mix… Local Visionary Awards Finalists Announced… Apple Enters the Search Ad Biz Today — What Marketers Need to Know…
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Fit Small Business, Factual and Freckle IoT