Street Fight Daily: NextDoor Funding, Yahoo Looks to Local Discovery

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Neighborhood Network Nextdoor Raises $21.6 Million (Reuters)… With New Alike Mobile App Acquisition, Yahoo Pushes Into Local Discovery (AllThingsD)… Verve Mobile Raises $14M, Invests In Location-Based Tech (Media Post)…

What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search

National brands have invested nearly all their Facebook resources in building and supporting brand pages for the purpose of publishing content and managing customer relationships at the corporate level. But these brands don’t do business at the corporate level.They do business at the local level through large, brick-and-mortar networks. When it comes to Graph Search, these physical locations and their corresponding local Facebook pages are what really matter…

5 Analytics Platforms SMBs Can Use to Parse Customer Data

A number of platforms are making it easier for local merchants to track consumer behavior on mobile devices, allowing retailers to analyze the influence that check-ins, mobile apps usage, and foot traffic patterns have on their bottom lines. Here are five platforms that give businesses ways to utilize online data for better consumer targeting…

Case Study: Restaurant Chain Uses MomentFeed to Track Instagram Contest

Before he decided to run a contest that combined Instagram photos with Foursquare and Facebook check-ins, Barney’s Beanery regional manager AJ Sacher knew he needed to come up with a way to measure the results. By tying his campaign into the MomentFeed platform, Sacher was able to track how engagement in his promotion translated to increased foot traffic…

Why Wall Street Should Be Paying Attention to Hyperlocal Analytics

The correlation between directional trends and sales trends appears to be quite strong. That’s great for marketers — but could be pure gold for Wall Street or for just about anyone trying to analyze how a company is doing on a month-by-month or week-by-week basis. In the future, hyperlocal could become not just a way to understand customers but a way to invest smarter and way to level the information playing field…

How Restaurants Can ‘Listen’ to Location-Based Services

Many restaurants take a pulse of the Twitter and Facebook conversation about them, but how is that information being combined with and understood alongside location-based services like Foursquare? Perhaps the bigger question to ask is, if you’ve invested in social media fan building, how are you correlating that social data with the behaviors of those fans in the physical world?

6 Location-Based Marketing Strategies for Small Business Owners

Roughly half of all smartphone users are now finding offers and discounts based on their current locations, according to a 2012 report, but only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to promote their brands. Here are six tips from leaders in the location-based marketing field…

Case Study: MomentFeed Sifts Cinnabon Data to Up Customer Engagement

MomentFeed worked with Cinnabon to merge duplicate venues, adjust inaccurate geo-codes, and update venues with correct addresses and consistent branding. The result? Cinnabon corporate communications manager Rachel Hadley says the company has seen a nearly 700% increase in customer engagement on Foursquare, Facebook, and Twitter over the past eight months…

PODCAST: This Week in Location-Based Marketing — INTRO, Wallit, Momentfeed

In this week’s video podcast from the Location Based Marketing Association, hosts Rob Woodbridge and Asif Khan look at location-based dating with Eskimi; INTRO’s bid to be a mobile business connector; Wallit’s virtual augmented walls and Instagram. Plus, special guest Rob Reed from Momentfeed.

5 Platforms for Tracking and Analyzing Customer Habits

By analyzing check-in data, measuring customer engagement, and tracking overall sentiment on social networking and review sites, these firms help companies get a data-driven view into consumer habits — and ultimately identify their most valuable customers. Here are five platforms that merchants can use to track and analyze this latest wave of consumer information…

Understanding the Location-Based Engagement Stack

The “SoLoMo Manifesto” looks at how brands can use these new technologies and services to learn more about their customers at the local, regional, and global level than was ever possible before…