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News & Analysis

Relevnt Aims to Integrate Local and Social Media on Community-Based Website

October 22, 2018October 22, 2018 by Anna Kramer

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Local and social media, produced by individuals and news sites alike, have a new place to hang out, and it’s called Relevnt. Launched late last year, the app “is like Yelp meets Reddit for social media,” said Winder Hughes, the company’s CEO and founder.

News & Analysis

Street Fight Daily: Facebook Releases Attribution Tool, The Cutting Edge of E-Commerce: People-Based ID

October 22, 2018October 22, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Facebook Attribution Now Available to All Advertisers… Biggest Tech Trend for eCommerce in 2019: People-Based Identity… Privacy, Accuracy Hinder Voice Commands…

Commentary

Local News Gets New Resource Center With Special Focus on Social Media

October 18, 2018October 17, 2018 by Tom Grubisich

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A Local News Resource Center to give publishers direct expertise on the “challenges and opportunities” of social media and other issues that confront the embattled industry has been set up at the Local Media Association.

News & Analysis

Street Fight Daily: Facebook May Have Knowingly Inflated Video Metrics, Programmatic Prices Rise

October 18, 2018November 14, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Facebook May Have Knowingly Inflated Its Video Metrics for Over a Year… No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards… First-Price Auctions Are Driving Up Ad Prices…

News & Analysis

Street Fight Daily: Semcasting Debuts Attribution Solution, Mobile Coupons An Opportunity for Holidays

October 15, 2018October 15, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Semcasting Offers Proof of Performance with New Attribution Platform… Data Still Makes Ads Irrelevant, Consumers Say… How Walmart Is Using First-Party Data to Stand Out in Ad-Supported Video…

Commentary

LBMA Podcast: Facebook’s Friends, TGI Fridays, Kroger & Walgreens

October 12, 2018 by Asif Khan

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On this week’s edition of the LBMA podcast: Facebook’s nearby friends, Lime in Canada, Pinterest + Oracle & Ninth Decimal, TGI Fridays, Kroger + Walgreens, Ford + JC Decaux. Special Guest: Jigar Shah – Miles.

News & Analysis

Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

October 12, 2018October 12, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…

News & Analysis

Street Fight Daily: Square CFO to Lead Nextdoor, Breaking Down the Voice Ecosystem

October 11, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Voice Assistants are Created Equal… Square CFO Sarah Friar to Become Nextdoor CEO… Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts…

Commentary

Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts

October 11, 2018October 11, 2018 by Tom Grubisich

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In this Q&A, Facebook’s Josh Mabry, who leads the Facebook Local News Partnerships team, talks about the mentoring, coaching, and other work in these off-platform initiatives and why Facebook is backing them up with millions of dollars in funding.

News & Analysis

Street Fight Daily: A Test for Voice Search Readiness, Putting the Video Ad Boom into Numbers

October 10, 2018October 10, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Synup Test Measures Voice Search Readiness for Brands… Video Swells to 25% of Digital US Ad Spend… TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers…

News & Analysis

Street Fight Daily: Adapting to Google’s Control of Local Search Experience, Search Spend Drifts to Amazon

October 9, 2018October 9, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience… Some Advertisers Move Half Their Search Budgets from Google to Amazon… What’s New For Marketers This Holiday Season?…

News & Analysis

Street Fight Daily: Amazon’s Push into SMB Territory; Ad Tech Growing Half as Fast as Mar Tech

October 4, 2018October 4, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Furthers Embrace of SMBs with Storefronts… Ad Tech Now Expanding at Half Rate of Mar Tech… How Restaurants Are Using Big Data to Boost Loyalty and Stay Competitive…

News & Analysis

Street Fight Daily: Zuck & Musk Take Some Heat; An ROI Calculator for Drive-to-Store Campaigns

October 1, 2018October 1, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… How Serious is the New Facebook Breach?… S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns… Now That We’ve Improved Media Transparency, Let’s Do the Same With Data…

News & Analysis

Street Fight Daily: Amazon’s New Brick-and-Mortar Highlights Local, Quality; New Hires in Hyperlocal

September 28, 2018September 28, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon’s New Store in NY Offers 4-Star+ Products Trending with New Yorkers… New Hires at Adsquare, IAB, GatherUp… No Data? No Problem! Build Loyalty Despite Lack of Data…

News & Analysis

Street Fight Daily: Apple Dances On While Rivals Flail, Smart Checkout Industry Will Boom

September 27, 2018September 27, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… How Apple Thrived in a Season of Tech Scandals… Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing… Smart Checkout Tech Projected to Hit $45 Billion…

News & Analysis

Street Fight Daily: Google Maps Gets Social, The Hot New Ad Trend Is … Billboards?

September 26, 2018September 26, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Maps Gets Social, Enabling Users to Collaborate on Choosing Local Options… Billboards—Yes, Billboards—Are Having a Heyday in the Digital World… Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing…

News & Analysis

Street Fight Daily: Facebook to Cut Off Third-Party Data Oct 1, Amazon Wants to Monopolize the Smart Home

September 21, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Ad Buyers Prepare for Headaches as Facebook Cuts Off Third-Party Data… Report: Voice Tech Not Meeting Consumer Expectations… Amazon Announces Slew of Voice-Activated Products, Leading the Way on Voice…

News & Analysis

Street Fight Daily: ThriveHive Launches GMB Solution; Amazon Now #3 Ad Platform, May Open 3K Brick-and-Mortars

September 20, 2018September 20, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… ThriveHive Launches Solution to Audit Google My Business Profiles… Amazon Is Now the #3 Digital Ad Platform in the US… Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads…

Commentary

Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads

September 20, 2018September 20, 2018 by Tom Grubisich

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Google and Facebook have dominated digital advertising in this decade. But now, two-year-old Nucleus Marketing Solutions says it has the throw weight to tip the balance against the big search and social platforms.

News & Analysis

New Hires at Uber, JumpCrew, Freckle IoT

September 14, 2018September 14, 2018 by Geoff Michener

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Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes openings and new hires at dataPlor, Netflix, and Amobee.