Street Fight Daily: Yahoo’s Local Search Struggles, Facebook Doubles Mobile Revenue
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Has Yahoo! Just Given Up on Local/Mobile Search? (Screenwerk)… Facebook Doubles Mobile Ad Revenue, but Costs Also Rise (Recode)… Is 2015 the Year of the Regional Super Bowl Ad? (AdWeek)…
Street Fight Daily: Facebook Ditches Clicks, Village Voice On The Block
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here’s How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked (AdWeek)… Village Voice Parent Company Will Explore Sale Of Papers (Poynter)… Apple Maps Connect For Small Businesses Expands Beyond The U.S. (9to5Mac)…
Street Fight Daily: Google Eyes Softcard, Lyft Seeks Mega-Funding
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is In Talks With Mobile Payments Company Softcard (TechCrunch)… Lyft Seeking New Mega-Funding to Battle Uber (Recode)… Are Facebook And Yelp Losing The Support Of Small Businesses? (Pando)…
Street Fight Daily: Microsoft’s Square Competitor, Moovit Raises $50M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft, PayPal Team Up for Mobile POS for SMBs(eWeek)… Moovit Raises $50M To Scale Its Public Transit App, Goes Up Against CityMapper (TechCrunch)… Facebook Ad Clicks Are Shifting to Mobile, so Why Aren’t Conversions? (AdWeek)…
On Street Fight: Facebook’s Video Pages, Food Tech’s Dilemma
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Facebook Challenges YouTube Channels With New Features For Pages (TechCrunch)… The Greasy Underpan Of Restaurant Tech (TechCrunch)… Have Online Payments Become Safer Than Offline? (Wired)…
Street Fight Daily: Facebook Dumps Bing, Consolidation in Ad Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Dumps Bing, Will Introduce Its Own Search Tool (TechCrunch)… 2014 Was an M&A Bonanza for the Ad Tech World (Wall Street Journal)… Tech’s Push To “Disrupt” Workers Is A Legal & Social Timebomb (GigaOm)…
Street Fight Daily: Facebook Expands Search, Amazon Tests Same-Day Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Hands-On With Facebook Post Search: Strong Recommendations, Yelp Should Worry (TechCrunch)… Amazon Tests Bike Messengers For One-hour Delivery In New York City (MarketWatch)… Decline In Organic Reach Changes Facebook’s Value Proposition For SMBs (AdExchanger)…
Street Fight Daily: Facebook Redesigns Places, Local News Searching for Answers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Takes a Big Step Toward Competing in Local Search (Local Search Insider)… Is There Hope for Local News? (Atlantic)… Groupon Kicks Off First Analyst Day Amid Pivot to E-Commerce Site (AdAge)…
Street Fight Daily: LivingSocial Losses Grow, Yelp’s European Push
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial Losses Grow To $32M In Third Quarter (Washington Business Journal)… Yelp’s European Push Continues As It Snaps Up French Review Site Cityvox (TechCrunch)… Apple Pay Registered One Million Credit Cards in First 72 Hours (Recode)…
Street Fight Daily: Etsy’s New Card Reader, Uber Delivers Flu Shots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Etsy Introduces Credit Card Reader to Go Beyond the Web (Recode)… Uber Delivers Flu Shots: How On-Demand Tech Can Actually Do Good (Wired)… Will The Check-in Survive? Foursquare’s Controversial Relaunch, By The Numbers (VentureBeat)…
Street Fight Daily: Square Orders Ahead, StubHub’s Editorial Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Rolls Out Order App, Targets Coffee Shops (Bloomberg)… Stubhub Hires Its First Editor-in-Chief, Looks to Become a Destination For Sports and Music Fans (PandoDaily)… Pull Over, Google Maps: Nokia Here Maps Zooms on to Samsung Galaxy Phones (GigaOm)…
Street Fight Daily: Facebook’s Hyperlocal Ads, Yext Hires for IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business (TechCrunch)… With This Hire, Yext Seems Poised for IPO (New York Business Journal)… San Francisco Legalizes Airbnb (Recode)…
How to Maintain a Rational Social Marketing Strategy in a Confusing Landscape
Small business owners may find themselves perplexed by the variety of opportunities to engage socially with consumers. Of course, it would be premature to suggest that any SMB needs an Ello marketing strategy. But there’s an advantage to be gained in keeping your marketing strategy attuned to the groups actively pursuing interests relevant to your business…
Hyperlocal Execs’ 2015 Predictions (Part One): Moz, Foursquare, Placed
As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We’ll be running their responses in two installments, today and tomorrow…