Street Fight Daily: Yahoo’s Local Search Struggles, Facebook Doubles Mobile Revenue

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

YahooHas Yahoo! Just Given Up on Local/Mobile Search? (Screenwerk)
Greg Sterling: Mobile revenues were one of several positive notes in the company’s earnings. Yet even as Yahoo promotes itself now as a mobile-first company it continues to have a big hole in its offering: local search.

Can an ‘Exchange’ Help Solve the Problem of Monetizing Digital News? (Street Fight)
Tom Grubisich: Bill Densmore, a consulting fellow at the Reynolds Journalism Institute, sees a way out of the crisis in monetizing online news and is assembling experts to consider a collaborative effort to lead the way forward.

Facebook Doubles Mobile Ad Revenue, but Costs Also Rise (Recode)
Facebook’s mobile ads are taking off. The company’s mobile ad business doubled over the same period a year ago, adding to the social network’s growing dominance in mobile advertising.

Is There Such a Thing as ‘Too Local’ in SEO? (Street Fight)
Larry Alton: All things in moderation, including your geo-targeting. There are some instances where every single business should embrace local strategies, but if you go too local, you might miss out on some great clients and projects.

Is 2015 the Year of the Regional Super Bowl Ad? (AdWeek)
Several high-profile marketers like Newcastle Brown Ale and even a few modern publishers like BuzzFeed have plans to revel in the regional Super Bowl alternative. Here’s how digital reach helps these regional spots go beyond limited markets.

Just How Big Is The Apple Pay Mobile Payment Pie? (Mashable)
Apple’s mobile payment system, which enables both in-app and contactless point of sale payments, has only been around a few months. Has it succeeded where others, most notably Google Wallet failed?

Dunkin’ Donuts Cracks The Formula On Loyalty With Mobile’s Help (Mobile Commerce Daily)
A Dunkin’ Donuts executive said the company is “all in” on mobile following the success of its one-year-old DD Perks Rewards program as well as promising initial results from a mobile ordering test.

Uber’s Business Model Could Change Your Work (New York Times)
Oll the ways that Uber could change the world, the most far-reaching may be found closest at hand: your office. You may not be contemplating becoming an Uber driver any time soon, but the Uberization of work may soon be coming to your chosen profession.

Restaurant Discovery App Zomato Acquires Turkey’s Mekanist For Cash (TechCrunch)
Zomato, the restaurant discovery service which competes with Yelp, has acquired Turkey’s Mekanist. The move is a sign that Zomato is prepared to take Yelp on in significant international markets outside the US.

Eventjoy’s New App For Event Goers Adds Real-Time Chat, Live Announcements And More (TechCrunch)
Eventjoy, the event management platform and Y Combinator graduate that was quickly snatched up by Ticketmaster last fall, has released a new app that allows event attendees to chat in real time with event organizers.

Clark Gilbert Is Leaving Deseret News (Poynter)
Clark Gilbert, one of the most influential thinkers and practitioners in the digital transformation of newspapers, is leaving his job as CEO of Deseret News and Deseret Digital Media.

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