Street Fight Daily: SK Telecom Buys Shopkick, Facebook Launches Atlas
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… SK Telecom Agrees to Acquire Shopkick (Wall Street Journal)… With New Ad Platform, Facebook Opens Gates to Its Vault of User Data (New York Times)… OpenTable CEO on How Its Game Changes Within Priceline (Skift)…
LBMA Podcast: Apple’s Big Event, TalkLocal Rebrands
On the show: Into the Storm’s augmented reality street sign; Unicef’s Digital Drum Project; Budweiser brings beer to your Facebook friends; WhatsApp and Skype add location sharing; Twitter brings buying to your stream; iScent thinks we want to smell our emails; T-Mobile becomes the UnCarrier….
Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)… Small Businesses Spend More on Social Than Any Other Media (AdAge)… For Mobile Marketers, The More Crowded The Better (Wall Street Journal)…
Pinterest’s Plan to Win Over Small Businesses
Four year-old scrapbooking site Pinterest has managed to succeed where many other social media — from Path to Google — have failed. In an interview with Street Fight, Joel Meek, who heads up the company’s small business efforts, discusses the role be believes the company can play an local discovery engine, and why its uniquely positioned to help small businesses reach users in the earliest stages of the purchase process…
Street Fight Daily: Facebook Moves Against Click Bait, Location Tracking Widespread
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Takes Steps Against ‘Click Bait’ Articles (New York Times)… For Sale: Systems That Can Secretly Track Where Cellphone Users Go Around The Globe (WashingtonPost)… Uber CEO Pounces on DUI Arrest of California Lawmaker (Wall Street Journal)…
Report: Mobile Context and Location Services Market to Reach $43.3 Billion by 2019
The mobile context and location services market is set to reach $43.3 billion by 2019, according to a new report. That’s up from an estimated $12.2 billion in 2014. The report also found that by 2019, more than two-thirds of revenues will be driven through highly targeted and contextually aware ad-supported apps…
Study: Facebook Is Most Effective Social Media Site for Small Business
A new study from G/O Digital, the digital marketing wing of Gannett, finds that consumers tend to use Facebook for product research more than any other social media outlet. The study found that 68% of respondents prefer checking reviews of Facebook, compared to 11% on Twitter and 12% on Pinterest.
Street Fight Daily: Amazon Guns for Square, Uber and Lyft’s Street Fight
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Takes Shopping Offline With a New Mobile Credit Card Reader (Wired)… Accusations Fly Between Uber and Lyft (New York Times)… Yahoo Acquires ‘Pandora For Places’ App Zofari (TheNextWeb)…
Street Fight Daily: Twitter Eyes SMBs, 7-Eleven Creates Venture Arm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Learns From Facebook by Revamping Its Advertising Fees for Small Business (Wall Street Journal)… Oh Thank Heaven, Even 7-Eleven Has a Venture Capital Arm (Recode)… What Foursquare’s Looming Data Mean to Advertisers (AdAge)….
Street Fight Daily: Foursquare’s New App, Facebook Ads Costlier for SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Foursquare Crack Local Search? (New York Times)… Facebook Ads Become ‘Costlier’ Choice for Small Businesses (Wall Street Journal)… Yelp Lied About Review Policies to Inflate Stock Price, Lawsuit Claims (GigaOm)…
Street Fight Daily: Shoppers Flee Stores, Gannett Splits Digital Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shoppers Are Fleeing Physical Stores (Wall Street Journal)… Gannett To Split Print and Broadcast/Digital Divisions (New York Times)… Facebook’s New Video Ads Aren’t Ready for Small Businesses — Yet (Recode)…
Street Fight Daily: Facebook’s Ad Strategy, Square Eyes Caviar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Facebook Sold You Krill Oil (New York Times)… Square Said to Be in Talks to Buy Food Delivery Start-Up Caviar (Street Fight)… OpenTable Takes Out Its Wallet for Restaurant Sales Analytics Startup Copilot (VentureBeat)…
Street Fight Daily: Zillow Eyes Trulia, Facebook and Uber Discuss Partnership
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zillow Seeking to Buy Rival Property Site Trulia (Bloomberg)… Facebook and Uber Discuss Integration of Car Service Into Messenger (Recode)… LivingSocial’s Losses Narrow in the Second Wuarter (Washington Post)…
Street Fight Daily: The ‘New’ Foursquare, Apple Eyes Mobile Wallet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Next Age of Foursquare Begins Today (Verge)… Apple’s Mobile Wallet Talks Heat Up (Information)… New Google Maps for Android and iOS Takes a Jab at Foursquare (Mashable)…
Street Fight Daily: Starbucks Orders Ahead, Google’s Mobile Problem
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Starbucks Has Bigger Plans in Mobile Payments Than Most People Realize (Recode)… Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising (New York Times)… Despite a History of Dismal Failures, Hyperlocal News Continues to Attract Believers (GigaOm)…
5 Platforms That Connect Online Campaigns to Offline Results
A number of major digital and data players are beginning to realize the importance of making this attribution connection, and they’re snapping up platforms that connect the dots between offline data and online marketing. Here are five examples of offline-to-online data platforms that tie the results of digital marketing campaigns to in-store transactions…
Street Fight Daily: Google Plans Same-Day Delivery, Brands Eye App-Install Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Google’s Big Plan to Race Amazon To Your Door (Re/Code)… Matt Cutts, Google’s Head of Webspam, Is Going on Indefinite Leave — Publishers Likely Won’t Miss Him (PandoDaily)… Will Brand Dollars Ever Come to App-Install Ads? (AdAge)…
Mobile Local Apps: To Bundle or Not to Bundle
Facebook last week made the contentious move to force its iPhone and Android app users to “fast switch” to the Messenger app for all future messaging. The outcome will be worth watching for anyone developing mobile apps. Local media players are increasingly faced with decisions about app functionality. That includes whether to unbundle features to specialized apps (think gas prices), or to federate within one…