Retail Insights: Inside The Vitamin Shoppe’s Omnichannel Strategy

The data that The Vitamin Shoppe collects in its CRM is used to create 360-degree views of each customer so that in-store associates can see in real time when customers have earned new awards and offer more personalized product recommendations based on previous purchases.

Restaurant POS System Trends to Look Out for in 2019

2019 is all about connectivity when it comes to POS systems. The role of the POS system, used primarily for billing, has evolved into an operations hub that connects all your online order sources, guest-facing technology, and your kitchen (via Kitchen Display Systems). It’s the foundation of a technical system that helps you manage your restaurant operations better on the whole. Here are the cutting-edge trends.

5 CRM Platforms for the Cannabis Industry

Growers and dispensaries in certain states are required to submit reports that include information about their customers and sales to governing bodies. How easy, or difficult, these reports are to generate depends on the CRM platform that the business is using, and those platforms designed for marijuana businesses specifically tend to make the process as efficient as possible.

Here are five examples of CRM platforms designed for businesses in the cannabis industry, along with details about what makes each of these platforms unique.

Heard on the Street, Episode 23: Google, AI, 5G and Marketing Champagne

What do Google’s AI-fueled search results, 5G, and marketing champagne all have in common? They’re the central topics of a roundtable discussion on the latest episode of Street Fight’s podcast, Heard on the Street.

As we do quarterly, this is a bonus episode that puts aside our typical interview format and instead invites the leading thinkers from the Street Fight newsroom and executive ranks to discuss news and insights that are top of mind.

Heard on the Street, Episode 22: The Art and Science of Customer Data Platforms

As data science continues to collide with digital marketing, customer behavior metrics are reaching new levels of actionable insight. But counteracting that advantage is the growing fragmentation of devices and platforms used in the path to purchase, making it harder to get a single view of the customer.

This is the world of customer data platforms (CDPs), and it is where Amperity hangs its hat. With a technological edge and specialization in identity, VP of strategic services Matthew Biboud-Lubeck explains to us on the latest episode of Heard on the Street how the company helps brands get the insights they need to better serve their customers.

This Solution Showcases the Future of Collecting Customer Feedback at POS

Online reviews are one of the hot trends in local, reshaping how brick-and-mortar businesses stand out when trying to attract nearby customers. Tapping into the local Zeitgeist in a different use case, TruRating and GK Software are integrating their tech to allow businesses to garner feedback from their customers at the point of sale.

dataPlor: The Importance of Personal Relationships and Other Key Findings from Emerging Market Small Business Survey

At dataPlor, we know that the best way to gather data and insights on emerging market small businesses is in person. We sent our general manager in Guadalajara out on a mission to understand how hyperlocal businesses communicate with customers and potential business partners and suppliers. He spent a week speaking first-hand to small business owners about their customer outreach strategies and how they chose potential businesses partners. Here’s what we found.

Despite AI Advances, Consumers Crave Human Interactions

Using the latest artificial intelligence technology, brands are finding new ways to streamline and automate the customer experience. But a new report shows that type of streamlined experience might be the exact opposite of what consumers actually want when they interact with their favorite brands.

How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM

Imagine a marketing tool that is available to you that nine out of 10 targeted people will read within three seconds. For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality contacts. This is the starting point to build an effective bridge between text and CRM.

Motista Report Indicates What Brands Can Do to Spark Emotional Engagement

The report’s results suggest that brands seeking a strong emotional bond with customers today must offer consistent experiences across a variety of channels and specifically seek out emotional connections through distinct strategies tailored to that purpose.

Uberall Partners With TripAdvisor for Multilocation Reputation Management

While it has become commonplace for hotels and restaurants to check their TripAdvisor ratings on a regular basis, the process breaks down as the size of the business grows, causing brands with hundreds of locations to struggle. The digital location marketing platform Uberall is trying to change that.

#SFSNYC: Kevin Clark of Synup Talks Better Reputation Management and Listings Updates

What the public sees and hears about a company’s brand can make or break its overall success. That makes the services Synup offers relevant to many businesses, said Kevin Clark, vice president of sales for the company, at Street Fight Summit West in Brooklyn Wednesday.

Customer Feedback: Authenticity as the Final Frontier

Coherent feedback cuts the distance between a company and its audience. But all that is compromised when paid reviews and rigged ratings enter the scene. Authenticity therefore remains the final frontier for marketing and client-oriented strategies.

How Not to Respond to Reviews: 10 Common Pitfalls

Contrary to the popular saying, all publicity isn’t good publicity. It’s quite possible to go about review response in a way that does more harm than good. Listed below are 10 common practices that won’t do your business any favors and are arguably worse than no response at all.

The Future of CRM: Devices, Data, Touchpoints, Apps—and Analytics

In a mobile-only world, better CRM solutions are as close as the smartphones in our pockets. With that in mind, let’s look at what the mobile device ID can do to reshape CRM and at how it points to the future of better consumer experiences.

FreshLime CEO Talks Data-Powered Marketing for Local Businesses

FreshLime founder and CEO Jay Bean recently reconnected with us to discuss ways small, local, service-oriented businesses can use automation to see better returns on campaigns—even with limited resources.

An eBook on Google Q&A: Everything You Wanted to Know and More

Brand engagement with Google Q & A would not just provide authoritative answers to consumers who are looking to do business with brands but would also demonstrate a level of brand concern that could provide a competitive advantage.

Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence

CEO Stuart Wall says that many tech startups struggle with finding a perfect-fit co-founding developer, as Signpost did, but that finding the right people to hire is one of the most important things a leader can do. “I think it’s two things: skill and will,” Wall says.

Street Fight Daily: Stripe’s New Mobile Commerce Tool, Can Google Keep Up With Changes in Search?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stripe Introduces New Tools to Simplify Mobile Shopping (New York Times)… Google Gears Up for Search Shift to Mobile and Vertical (Ad Age)… Etsy Opens To Manufacturing (TechCrunch)…

Signpost Raises $20.5M to Bring CRM to Brick-and-Mortar

For years, startups have talked about creating a central database for a brick-and-mortar business’s customer activity. Now, a handful of investors are betting that the New York-based Signpost has the answer.