6 Real-World CRM Tools for Merchants

Retailers with brick-and-mortar stores are struggling to compete with e-commerce giants like Amazon, but the fight will never be fair as long as online-only outposts have access to superior tools for managing their customer relationships and offering personalized product recommendations. Here are six real-world CRM tools that retailers are using to level the playing field…

RadiumOne Adds Mobile Messaging to Bring Programmatic Marketing to the Store

The San Francisco-based company, which got its start by using social data to target ads, has released RadiumConnect, a mobile messaging software development kit (SDK) that allows retailers to run push notification campaigns based on the soup of information brands already collect about customers…