Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…

Street Fight Daily: Uber Embraces Reform as CEO Takes Leave, B2Cs Struggle with MarTech Integration

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Embraces Major Reforms as CEO Takes Leave… Melding Marketing and Ad Tech a Challenge for B2C Companies… Gen Z Is Not Mobile First; It’s Mobile Only..

#SFSNYC: How Facebook’s Mobile Studio Is Helping SMBs Target Consumers

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Keara Tanella, SMB Lead at Facebook’s Creative Shop, tackled the issue of digital marketing for SMBs at Street Fight Summit in Brooklyn Tuesday. Delivering the morning’s keynote address, Tanella explained how local businesses can harness the tools of Facebook’s Mobile Studio to cultivate effective social and mobile marketing strategies.

Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Accelerates AI for Marketers… Facebook Says Users Turn to the Platform During Commercial Breaks When Watching TV… Snapchat versus Instagram: What Marketers Need to Know…

Street Fight Daily: Facebook Expands Ad Suite for Businesses, Google Shopping’s Role in Retail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Expands Canvas Ads and Integrates Them with Collection Ads… How Google Shopping Can Help Retailers Bounce Back… The Future of Marketing Data: Accuracy Trumps Everything…

Street Fight Daily: Meeker Touts Mobile/Video/Voice, Facebook Expands Factual Partnership

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mary Meeker’s 2017 Internet Trends Report… Facebook Expands Location Data Partnership with Factual… Uber’s Head of Finance is Leaving…

Understanding Facebook’s Place as a Small Business Marketing Vehicle

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“While [Facebook is] not yet anywhere near Google’s ability to generate leads, I have, over the past 6 months, started to see them surpassing Yelp in driving local key performance indicators on the pre-sale side,” Mike Blumenthal tells David Mihm.

Street Fight Daily: Publishers Grapple with Google’s Algorithm, Facebook Builds Up SMB Marketing

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Renew Focus on Search Optimization — and Find New Tricks… Hotels, Feeling the Pinch of AirBnB, Promote Local Experiences… Instagram CEO on Stories: Don’t Call It a Copycat…

Openings and New Hires at Facebook, Alphabet, and RingPartner

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Womply, Airbnb, and AdRoll.

Street Fight Daily: Amazon Tests On-Demand Grocery, Lyft Launches Luxury Service

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Drive-Up Grocery Stores Are Now Open to the Public in Seattle… Lyft Launches Luxury Service in NY, SF, and LA… Facebook Recruits Its Top Publishers for Exclusive Shows…

Street Fight Daily: SMBs Struggle with Social, Pinterest’s Appeal for Brands Climbs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Small Businesses Are Missing the Boat on Social… Pinterest is Quietly Gaining a Foothold Among Marketers… WaWa, Walgreens and Others Try to Clean Bad Map Data…

Street Fight Daily: Twitter Boosts Brands, Facebook Equips Publishers with Data-Based Ad Tools

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Created an Ad Format to Help Brands Directly Message Users… New Facebook Tool Handles Media Companies’ Video Ad Sales… Uber to Repay Millions to Drivers, Who Could Be Owed More…

Case Study: Auto Shop Outsources Social Ad Campaigns

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As social media advertising becomes more pervasive, businesses have to do more to get noticed. At Reliable Auto Repair in San Jose, California, Operations Manager Michael Jidkov says the hardest part about reaching customers on Facebook, Google, and Yelp is standing apart from the competition.

Street Fight Daily: Google Adds Attribution Tools for Marketers, Gen Z Loves Brands and Influencers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants to Measure the Entire Path to Purchase… Gen Z Enjoys Branded Content More Than Millenials… Marketers Press Claims Against Facebook Over Inflated Metrics…

Street Fight Daily: Facebook Boosts Brick-and-Mortar, Native Google Assistant Integration Coming to Autos

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Rolls Out a New “Order Food” Option in its Main Navigation… Google Will Integrate Assistant Directly into Next-Gen Cars… Pittsburgh Welcomed Uber’s Driverless Car Experiment. Not Anymore…

Street Fight Daily: Instagram Beats Facebook for Brands, Twitter Aims to Jumpstart Ad Strategy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Gives Brands and Celebrities Up to 400% More Engagement than Facebook… Twitter Hires AdTech Veteran Bruce Falck to Rejuvenate Advertising Tools… Identifying Mobile Shoppers is a Top Priority for 70% of Retailers…

Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… I/O 2017: Everything Coming to Google Assistant… Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon… Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them…

Street Fight Daily: D.C. Taxis to Replace Meters with Square, Instagram May Allow Search by Location

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Will Replace Meters in D.C. Taxis, Potentially Fueling Data Collection and Local Commerce… Instagram May Allow Users to Search Publicly Shared Stories by Location… Web-Retail Startups Turn to Bricks and Mortar for Growth…

Street Fight Daily: Facebook Suffers Data Collection Setback Abroad, Pitfalls of Location Tech for Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Gets Slap on the Wrist from 2 European Privacy Regulators… Brands: Prioritizing Location-Based KPIs Can Have Its Drawbacks… Uber Won’t Be Forced to Stop Developing Self-Driving Cars During Its Lawsuit with Alphabet…

Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Voice-Enabled Speaker Usage to Grow Nearly 130% This Year… TripAdvisor Embraces Online Food Delivery with GrubHub Integration… As IPOs Pick Up, Big Startups Hold Out…