Pay-per-call (PPC) marketing isn’t new, but demand for it as a lead generator for paying advertisers has accelerated ever since smartphones added click-to-call functionality in 2010, thereby marrying search with mobile devices. An effective PPC solution takes a mobile search, analyzes the consumer’s needs based on factors such as location and search words or the type of service sought. It then matches them to the most relevant results. This 15-page report, produced by Street Fight Insights for Soleo Communications, delves into some of the most important areas of effective pay-per-call campaigns, including:
. The importance of taxonomy in delivering ads that perfectly match caller intent
. How and which metrics drive iterations and improved ROI
. A guide to selecting a PPC provider
Get your free copy now!