News and Analysis
Street Fight Daily: How Brands Fare on Snapchat, Facebook Reaches Out to Local Newsrooms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report from Snaplytics Breaks Down How Brands Fare on Snapchat… Facebook is Beginning to Reach Out to Local Newsrooms… Google Maps Adds Feature Allowing Users to Plan and Share Itineraries…
Here’s How Marketers Can Capitalize on Valentine’s Day Foot Traffic Trends
According to a new analysis of Valentine’s Day foot traffic trends conducted by the location intelligence company Foursquare, movie theaters are the place to be on Valentine’s Day. Theaters see an incredible 255% lift in foot traffic, compared to the week before — and 64% of moviegoers opt to eat out before or after the show.
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Localeze’s Dague: Solving the Problem of Search for Local Merchants
As online search has become such a pervasive utility in our lives, maintenance of accurate local search results has become increasingly important for brick-and-mortar businesses everywhere — as well as for the ever-growing number of location-based platforms that serve up those search results as part of their geo-located service. Localeze does a lot of the behind-the-scenes work in making sure that listings across hundreds of platforms remain accurate and current. The company monitors and manages local business identities, and authenticates local search results, making sure that business information is accurate and consistent…
Post-IPO, Will Pandora Go Hyperlocal?
Over a year ago I got a chance to sit down with Pandora founder Tim Westergren for a long interview about the company. In our conversation about business models and Pandora, the most compelling feature he discussed was a hyperlocal, blue-sky idea that sounded incredibly cool. It left me thinking back then that Pandora could become a hyperlocal powerhouse when that ad market developed…
Edmunds’ Drive for a Daily Deal
The single-best deal, assertion, investment or other strategy this week…
Who: Edmunds…
Why: For its bid to play in daily deals for cars…
“It helps automakers and dealers who have excess inventory or oversupply of specific models, or have a need to get rid of the past model-year vehicles through additional discounts. So it is intended to be very targeted to areas that need that focused conversation around certain vehicles.” — Michelle Denogean, VP of business operations at Edmunds.com…
Street Fight Daily: 06.17.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… eBay is beefing up its mobile arsenal with its first local shopping app, powered by the local shopping search engine that eBay acquired in June, Milo. (Mashable)…
AOL chief Tim Armstrong said yesterday that “certain” Patch outlets — there are 800 and counting — should be profitable by Q3 or Q4, though he didn’t offer specifics. (Paid Content)…
Patch Partners With Geomentum to Attract Big Brands
It’s widely known that AOL’s Patch network has been hemorrhaging money at a rapid clip — and that ad sales across its network of over 800 hyperlocal sites aren’t yet where they would need to be to ultimately make the company viable. But a new partnership with the country’s largest hyperlocal ad agency, Geomentum, could potentially turn into a major boost.
Social Purpose Hyperlocals: Go for Gumption
Grand Rapids, Mich., was decreed to be “dying” in January. The report, by Mainstreet.com, turned out to be greatly exaggerated. But exactly how healthy is the “Office Furniture Capital of the World,” the second largest city in a state that has been reeling economically since before the great recession? To find out, I went to The Rapidian, which bills itself as “a hyperlocal news source powered by the people of Grand Rapids.”
Case Study: Restaurant’s Major Discounts for Foursquare ‘Mayor’
When Amelia Sawyer and her husband Jonathon jumped on the Foursquare bandwagon, they had no idea what an impact location-based services would have on their bottom line. Years later, customers are “fighting to the death” to become mayor of the Greenhouse Tavern – both for the bragging rights and to take advantage of the 40% discount – making it one of the most sought-after mayorships in Cleveland…
Street Fight Daily: 06.16.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
In explaining the relevance of its new product, Geotagger, Fwix says that “LatLong” — latitude and longitude — is going to replace keywords as the standard for online ad buys, as daily deals and mobile usage become a greater part of publishers’ traffic and revenue streams. (PaidContent)…
While Groupon may want to move its IPO forward quickly, to capitalize on the enthusiasm generated by a new wave of Internet-related stock debuts, it will likely have to wait until late summer, or possibly the fall, for its stock to be priced and trading publicly. (Marketwatch)…
TribLocal Quietly Blooms to 88 Hyperlocal Sites — And Growing
Tribune Company has long demonstrated its interest in reaching people on a local level — whether it’s through the company’s many local TV and radio stations, newspapers, magazines, their classifieds products or even their digital subsidiaries. The company was far ahead of other media in the early ’90s when they pushed content out over AOL and then the Web. And over the years they’ve also partnered with a number of local online efforts like Digital City. While that experience might be useful to carry over from Local 1.0, the fact is nobody from that period is present today at TribLocal, a relatively new (2007) effort that has online and sites and weekly print companions sprouting up in Chicago neighborhoods like colorful, polished digital plumes…
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