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‘Social Journalism’: News You Can Take to the Bottom Line
The LJ World in Lawrence, Kan., has been a fount of innovation in digital journalism — especially in how to build and foster more and deeper community connections. Jane Stevens, the site’s director of media strategies, is herself a nonstop innovator. In 2010, she and her team launched LJ World’s WellCommons, a highly interactive site where “community and journalism work together to create a healthier Lawrence and Douglas County”…
Street Fight Daily: 07.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Groupon’s S-1 filing for an IPO last month certainly got a lot of negative ink. Rattled by the intense media and analyst reaction to the filing, sources said the Chicago-based company commissioned a poll of its consumers and merchants to gauge the impact. (AllThingsD)…
Two weeks ago, Foursquare announced that there were over 10,000,000 people using the service. Now the company has announced that it has over half a million merchants signed up as well. (Foursquare Blog)…
Boston.com Experiments in the Deals Space
In late May, Boston.com launched Boston Deals, becoming the latest in a long line of online publishers venturing into the white-hot daily deals space. Street Fight caught up with Boston.com’s executive director of digital advertising, Mike Wallace, to talk about how publishers can build their brands through ecommerce, and the implications of these kinds of projects for the future of digital advertising…
Street Fight Daily: 07.06.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
Gilt City, the local daily deals counterpart of high-end flash sales site Gilt, has established a private loyalty rewards program using Facebook Groups. (Mashable)…
Foursquare released a new feature yesterday: Notifications. Unlike the push notifications for check-ins you’re used to seeing on the Foursquare mobile apps, these new Notifications focus on other activities on Foursquare “beyond the check-in.” (TechCrunch)…
Case Study: Realtor Finds Value in Patch Ads
David Nelson is a real estate agent who knows value when he sees it. Since Nelson started placing ads and blogging on the Lakeville Patch, he’s seen an uptick in interest from people looking to buy and sell their homes in his area. Given the targeted audience that reads Patch — and the exposure that the neighborhood site provides — he views the associated marketing costs as a wise investment…
Street Fight Daily: 07.05.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
“Instead of telling small businesses to avoid daily deals, how about trying to understand why some small businesses are having success?” writes Vinicius Vacanti. “With that understanding, we could then educate other small businesses on how they might be able to replicate that success themselves.” (TechCrunch)…
“While location advertising may not be new, marketers can now digitally localize their ads,” writes David Staas. “The question is, how do brands win in this new world of location media?” (Mashable)…
Twitter Local: @adamblottr, @vacanti, @jimbradysp and more
All the tweets that fit… listening in on the hyperlocal Twitterverse. This week, Internet Analyst Greg Sterling and Sam Altman of Loopt critique Google’s new Facebook competitor, Google+, the Journal Register’s Jim Brady compares the fight between bloggers and journalists to “Titanic,” and more: Adam Baker, Blottr, June 24, 2011 @adamblottr: What a complete waste […]
Hyperlocal Post-Mortem: Lessons Learned From InJersey
When we made the decision this week to shutter InJersey.com — a network of hyperlocal sites across the garden state that I helped build, nurture, and raise like a child -—my biggest fear was that the effort would be branded a failure. In the age of Twitter, I was braced for the #epicfail hashtag. It came instead via Slate, in the form of a Jack Shafer missive…
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