News and Analysis
How Turning Loyalty Campaigns Into a Data Play Transformed Empyr
Coaxing more customers to walk in and shop is what every merchant wants out of a loyalty program, but it is not always clear how effective these campaigns are. That’s why attribution — knowing for sure that new business resulted from an SMB’s marketing efforts — is such a holy grail in local.
Street Fight Daily: How Brands Leverage Snapchat Spectacles, Mobile App Installs Drop Sharply
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How 5 Brands, Including GrubHub and Hyatt, Are Using Snapchat Spectacles… Mobile Boom Stalls, with Double-Digital Decline in App Installs… What Makes People Buy from a Brand They Follow on Social Media?…
Zuckerberg Raises the Right Questions – Local News Should Answer Them
Mark Zuckerberg posted a remarkable manifesto on Feb. 16 about our fractured communities and how to heal them. But why was Facebook’s founder and CEO saying this first? Why aren’t America’s news publishers, especially local ones, defining the crisis and offering their blueprints for solving it? Zuckerberg’s manifesto was 5,735 words long, but its core was these 138 […]
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Street Fight Daily: 07.22.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
We&Co is a new iPhone app that is designed to connect patrons with the people that work at the businesses they visit. The app is designed to let users give thanks to their favorite service professionals. (Mashable)…
With the rise of location-based check-ins, there’s suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. MomentFeed is looking to sort through that data to help marketers better tap into location-based, social networking. (socaltech.com)…
Placecast Launches Self-Serve Mobile Marketing Platform
Placecast, the company that began as a data management partner of Navteq, launched a stripped down version of their real-time location-based marketing tool ShopAlerts this morning. ShopAlerts Self-Service will allow brands, advertisers, and SMBs to create, deliver, and track mobile promotions.
Hyperlocal Scoreboard: Two Close Watchers Total It Up
The Poynter Institute’s Mallary Jean Tenore and Rick Edmonds are must-reads in the digital media world. Their pieces on hyperlocal, while not numerous, have been extensively linked, tweeted and commented on. Tenore came of age in the digital era, while Edmonds entered his first newsroom when the IBM Selectric typewriter was still the standard…
Street Fight Daily: 07.21.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Inc’s rapid growth has attracted rivals and regulators, a twin threat to the largest online daily deal company as it gets ready for an initial public offering. (Reuters)…
A former LivingSocial sales guy says the industry is setting itself up for an “implosion and a major shakeout.” (Business Insider)…
As Mobile Takes Off, Hyperlocal Evolves
As smartphone usage increases in the U.S, mobile is finally making the transition from perennial “future star” to emerging powerhouse. Street Fight checked-in at IAB’s Mobile Marketplace conference earlier this week to find out more about how hyperlocal will fit into the mobile equation. A lot of stats were thrown around to demonstrate mobiles massive growth but here are a few that stood out…
Arlington Hyperlocal Picks Its Own Patch, Turns a Profit
Scott Brodbeck, the editor of hyperlocal ARLnow.com (Arlington, Va.), which is part of the “authentically local” movement, claims he has a steady thrum of profitable traffic, and an empathy-bordering-on-sympathy for his competition (read: Patch). I thought it would be worthwhile to dig into this apparent and positive anomaly…
Should Hyperlocals Incorporate Content From Local Merchants?
Today’s local merchant is learning to build a more contextual, social relationship with their customer base through social media, and it’s making the simple banner ad less effective. Simply put: business is integral to engaging the community because they have the commercial incentive to create content that builds their brand equity, directly or indirectly…
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