News and Analysis

GoDaddy Launches Simple Way to Scale Up E-Commerce Sites

Share this:

GoDaddy today is releasing a new Web hosting product that the company says makes it easier for anyone, regardless of their technical proficiency, to run high-traffic, e-commerce sites. It’s also a way for SMBs to gain access to more management and security options for their websites while sticking to a budget.

Street Fight Daily: Yext Files for IPO, Google and Facebook Strengthen Hold on Digital Ad Market

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New York-Based Yext Files for IPO… Google, Facebook Increase Their Grip on Digital Ad Market… Snap’s Revenue Growth Looks Like It Will Come from More Ads, Not More Users…

LBMA Report Finds Global Expansion of NFC Tech in 2017

Share this:

In polling more than 500 marketing executives from around the globe, the study found that the most heavily deployed location-based marketing technology varies significantly from country to country. For example, GPS is the top technology currently deployed in the U.K., while WiFi is the top-deployed technology in the U.S.

Latest Posts

Case Study: Using Daily Deals to Target College Students

Share this:

What’s the best way to draw college students off campus and into nearby coffee shops and stores? Andrew Eigel, owner of gaming cafe Roxx Electrocafe, believes the answer is a combination of daily deal coupons, humorous sandwich boards, and well-placed QR codes that customers can use to redeem free drinks and other specials. The Cincinnati entrepreneur pitted Groupon against LivingSocial to see which one worked better. As it turned out, he needed them both.

Street Fight Daily: 09.05.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

GPS navigation services provider TeleNav has completed the acquisition of goby, a local search engine and mobile application developer. goby provides services that allows users to explore events and activities based on location. (M&A Deals)…

Nonprofit news site The Bay Citizen got a jump start to success early in its life with a unique content relationship with The New York Times that provides two pages of local news for the newspaper’s Northern California edition. (NetNewsCheck)…

Why Realtors Are Becoming Hyperlocal Content Producers

Share this:

Hyperlocal blogging has become a key part of the real estate agent’s marketing arsenal. Real estate network Active Rain boasts over 200,000 blogger signups, and created a separate arena called Localism devoted to community blogging…

WaPo’s Suburban Newsrooms: Let the Walls Come Tumbling Down

Share this:

The shuttering of the Washington Post’s suburban newsrooms shouldn’t be a sad moment at all. It should be an occasion for the Post to let to its staff and the world know that not only is it not retrenching but it is expanding its commitment to the greater Washington community…

Rethinking Hyperlocal: Not Just a Paper, Not an Address

Share this:

The Washington Post’s decision to close most of its regional bureaus makes a tremendous amount of sense and moves us further along the continuum towards a new reality when the news doesn’t have an office and hyperlocal is also hypermobile. In fact, I’d venture to say that real estate is something that the traditional dailies should ditch, pronto, as part of their transition into a new kind of news organization…

Facebook’s Life After Deals

Share this:

The best or biggest deal, assertion, investment or other strategy this week. Who: Facebook What: Taking another approach to location-based services Just a week after it said it would abandon its location-based service Places in favor of a new strategy, Facebook announced that it was getting out of the deals business. Facebook Deals was only around […]

Street Fight Daily: 09.02.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

While Yelp’s daily deal segment got off to a strong start, things have been getting worse ever since. So, what happened? Over the last 6 months, Yelp has been generating less and less revenue per deal as competition in the space heated up. (Yipit Blog)…

The Washington Post has decided to let the leases lapse on all but two of its local bureaus. Beginning next year, the Post has decided to end the leases on four offices in Virginia and three offices in Maryland. (Politico)…

Ex-NYC Deputy Mayor: Hyperlocals Should Help Citizens ‘March on City Hall’

Share this:

Journalism and community are rapidly converging in the hyperlocal space. But the big missing piece is meaningful participation by local government. Mayors, city and town managers and other local public officials may have Twitter accounts or Facebook pages, but too often they’re used for carefully managed image messages–not for joining citizens in serious problem solving. Stephen […]

Case Study: Attracting Tourists With LivingSocial ‘Adventures’

Share this:

Tahoe Paddle & Oar owner Phil Segal could not be happier with his experiences offering group coupons. He credits Groupon and LivingSocial Adventures, the daily deal company’s outdoor activities vertical, with helping him attract international tourists who may not otherwise know about his operation in Kings Beach, California (pop. 3,796). Segal says his company can afford to offer discounted rates because of the volume of new business daily deal companies bring in…

Street Fight Daily: 09.01.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

If a private equity firm buys AOL and chops it up to sell off the parts — as is being rumored — Henry Blodget thinks Patch will be “toast.” (Business Insider)…

“While it’s easy to get into the daily deal marketplace it’s much harder to grow and sustain a daily deal business,” says Mary Song, CEO of Yuupon. (WebProNews)…