News and Analysis
Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products
Gannett announced on Thursday afternoon that it has acquired Montreal-based listings management company SweetIQ, which will be rolled into its ReachLocal suite of software for small businesses and brands. SweetIQ’s products provide local businesses with tools to manage their listings and reputation, and measure consumer engagement.
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Case Study: How One Agency Helps National Brands Go Hyperlocal
It’s Ron Blevins’ goal to help agencies help brands navigate the world of hyperlocal media. As the vice president of digital strategy for Novus, an ad agency owned by conglomerate Omnicom that is focused solely on the local space, he has seen brands move from newspapers to hyperlocal sites, where they are finding more trust and loyalty — in some cases a 20% increase in ROI over national sites…
Pending IP Laws Could Squeeze Hyperlocal News Sites
Two new bills in Congress designed to combat rogue sites selling counterfeit goods or distributing copyright-infringing content (like movies) may put a squeeze on hyperlocal news sites, strangle innovation, and impede free speech and investment in start-ups, according to experts at Stanford University and the Electronic Frontier Foundation.
IAC’s Crowded Room: From ‘Check-in’ to ‘Might Go’
The new app aims to connect like-minded users based on the places they frequent, as well as the places and events that they “might go” to in the near future. As users check in to places and indicate where they’re thinking of going, the app matches them up with others nearby who could be compatible based on their own location habits and the information on their Facebook profiles.
Street Fight Daily: 11.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
25% of American Adults Use Location-Based Services (ReadWriteWeb)… Journal Register’s John Paton: Newspapers’ Digital Apostle (New York Times)…
Oink: A Help to Yelp?
With Oink (“Rate the Adventure”), Digg founder Kevin Rose has chosen to address a glaring problem in the existing world of online (and offline ratings). Namely, what do I buy when I’m there? Or what do I do? Or what should I try? The idea is, with this nifty mobile app, Oink users can give a thumbs up or a thumbs down to anything at all.
Local Quotables: Erik Martin, Benjamin Berkowitz, Naveen Selvadurai and more…
The best words about and around the hyperlocal industry. This week in the hyperlocal industry, Trada’s Niel Robertson says that location is “only a technical constraint,” Goshi’s Jack Eisenberg talks about the potential of targeting specific tastes, SeeClickFix’s Ben Berkowitz notes, with tongue firmly in cheek, that toilet-paper ads are “good location based advertising!” Lance […]
Street Fight Daily: 11.11.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Forget Check-In, New App Lets You Arrive (Mashable)
Arrived, which launched on Thursday, automatically checks you into locations based on your phone’s GPS data and tells friends that you’re there. The idea is to automatically notify friends when you’re in a place where it might make sense to connect in person…
Groupon’s Getting Personal … Announcing Deal Types and Places (Groupon Blog)
“With Deal Types and Places, we personalize the Groupon experience by making it easier than ever to discover the best deals (Types) in the spots you want them (Places), every day of the week. And for businesses, we’re helping you reach shoppers who are most likely to become lifelong customers.”
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