News and Analysis
Street Fight Daily: Google Uses Image Search for Retail, Instagram’s Snap Clone Surpasses Snap in Users
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Trying to Turn Image Search into a Shopping Tool… Instagram’s Snapchat Clone is Now More Popular than Snapchat… The Weather Company Opens Its Data Trove to Marketers on Outside Platforms…
Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local
Yext’s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yext’s IPO as a bellwether.
Latest Posts
Can Pandora Do Hyperlocal Ad Sales?
To do hyperlocal, Pandora uses the IP address of the device and maps it back to a location. This is standard geotargeting and other local advertising plays are tapping into the same idea. But the question is whether Pandora can push through with this strategy successfully by priming the sales pump with a local sales force…
Local Quotables: Seth Priebatsch, Chris Dixon, Dan Street and more…
Chris Dixon sends kudos to Foursquare’s latest release; Seth Priebatsch gets excited about the evolution of money as it moves further online; Steve Buttry gets an endorsement; Josh Fenton talks hyperlocal publishing success; and Dan Street describes the evolution of local as “not a search problem.”
Street Fight Daily: 12.02.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Zaarly App Aims to Deliver Customers to Small Businesses (Mashable)…
Groupon’s Exaggerated Deals Will Be Probed By UK Government (PaidContent)…
Mobile Commerce To Hit $6.7B In 2011 (MediaPost)…
Street Fight Daily: 12.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups... New Foursquare Button Lets You Collect and Use Reviews Later (Mashable)…
As Stock Tumbles, Groupon Q4 Off to a Stellar Start (Yipit Blog)…
Zaarly, TaskRabbit and the Rise of the Convenience Economy (BetaBeat)…
Using Images to Spur Location-Based ‘Discovery’
Trover’s co-founder and CEO, Jason Karas, likens the photo-sharing location-based service to people “leaving breadcrumbs” for one another — places to discover nearby, with notes to give context. Street Fight recently caught up with Karas to talk about how the app works, why Trover is different from other photo-sharing sites, and how the “discovery” space is evolving…
How to Run Hyperlocals that Make Money — An Email Mini-Debate
Recently the good folks at the American Press Institute asked if I’d help lead a discussion about “Strategies for Sustainable Hyperlocal Business Models.” So I did what I do best: ask other folks what they think. Here are some thoughts on the matter from Rick Blair, ex-CEO of Examiner.com, GoLocal24 co-founder Josh Fenton, Scot Brodbeck from ARL Now, Street Fight columnist Tom Grubisich and Street Fight CEO Laura Rich…
Street Fight Daily: 11.30.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp’s IPO May End Up Yelping (CNN/Money)…
The Big Merchant Survey (Daily Deal Media)…
On Zaarly, You Can (Usually) Get What You Want (Entrepreneur)…
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